Publication: Phone-Based Financial Heuristics Training for Female Retailers in Ethiopia
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Date
2023-09-01
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2023-09-01
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A recent review of evidence on the impacts of business training indicates the need to develop alternatives to formal classroom training, simpler rules-of-thumb-type trainings for less sophisticated firms, and business trainings that can be scaled up affordably. In partnership with ideas42, the World Bank’s Africa Gender Innovation Lab (GIL) piloted a heuristics (rules-of-thumb)-based business training in Ethiopia that delivers easy-to-remember and -implement financial and business practices. The training was designed for small-scale female retailers and is delivered by phone using prerecorded messages and interactive voice response technology. A key motivation was to make the program accessible to women who are busy tending their families and shops, and who may have limited ability to attend classroom-based trainings.
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“Abebe, Girum; Asheber, Tsedey; Hailemicheal, Adiam Hagos; Weis, Toni. 2023. Phone-Based Financial Heuristics Training for Female Retailers in Ethiopia. © World Bank. http://hdl.handle.net/10986/40823 License: CC BY-NC 3.0 IGO.”
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