Publication: Training Microentrepreneurs over Zoom: Experimental Evidence from Mexico
Date
2023-09-27
ISSN
Published
2023-09-27
Author(s)
Abstract
Standard in-person business training
programs are costly and difficult to scale to the millions
of microenterprises in the developing world. The authors
conducted an experiment to test the feasibility,
cost-savings, and impact of delivering live training
sessions over Zoom to microentrepreneurs in Mexico and
Guatemala. This paper demonstrates that it is now feasible
to recruit and train self-employed women online, covering a
wide geographic area, with few technology issues. However,
the cost savings over in-person classes are less than
expected. Training improved business practices and
performance over two months, but the impacts had dissipated
within six months.
Link to Data Set
Citation
“Davies, Elwyn; Deffebach, Peter; Iacovone, Leonardo; Mckenzie, David. 2023. Training Microentrepreneurs over Zoom: Experimental Evidence from Mexico. Policy Research Working Papers; 10574. © World Bank, Washington, DC. http://hdl.handle.net/10986/40409 License: CC BY 3.0 IGO.”
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