Publication:
Training Microenterprise Owners by Zoom

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Date
2023-10-23
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2023-10-23
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Deffebach, Peter
Mckenzie, David
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Abstract
Digital technology offers the potential to lower the costs of delivering business training, and to enable it to be scaled across a wide geographic area. But there are questions about how feasible such training is for entrepreneurs running microenterprises in developing country settings, as well as concerns about high drop-out rates with voluntary online courses. We worked with an NGO, CREA, to test their online training program for female microentrepreneurs in Mexico and Guatemala as these countries recovered from the onset of the COVID-19 pandemic.
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Deffebach, Peter; Davies, Elwyn; Iacovone, Leonardo; Mckenzie, David. 2023. Training Microenterprise Owners by Zoom. Finance & PSD Impact; Issue 66. © World Bank. http://hdl.handle.net/10986/40513 License: CC BY-NC 3.0 IGO.
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