Publication: Mobile at the Base of the Pyramid : Ghana, Mozambique, Nigeria, Zambia Summary Report
Date
2014
ISSN
Published
2014
Author(s)
World Bank
Abstract
This report assesses existing mobile
application (app) business models targeted at, or suitable
for, people living at the base of the pyramid (BoP). The
report addresses specific pain points for app developers and
provides practical, actionable advice. Its recommendations
are specific to each of the four countries: Ghana,
Mozambique, Nigeria, and Zambia. While assessing the app
markets in the four countries, it became clear that there is
a wide range of business models. Each business model is
unique to the sector and to the business problem the app is
attempting to address. This report focuses on three areas
common to all business models to provide maximum value for
app developers. This report also presents a brief assessment
of app incubators or hubs. These incubators play a
significant role in supporting and advocating apps. However,
this role is often only partially realized and this report
makes recommendations to address this.
Citation
“World Bank. 2014. Mobile at the Base of the Pyramid : Ghana, Mozambique, Nigeria, Zambia Summary Report. © Washington, DC. http://hdl.handle.net/10986/21074 License: CC BY 3.0 IGO.”