Publication:
Mobile at the Base of the Pyramid : Ghana, Mozambique, Nigeria, Zambia Summary Report

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dc.contributor.authorWorld Bank
dc.date.accessioned2015-01-05T20:13:15Z
dc.date.available2015-01-05T20:13:15Z
dc.date.issued2014
dc.description.abstractThis report assesses existing mobile application (app) business models targeted at, or suitable for, people living at the base of the pyramid (BoP). The report addresses specific pain points for app developers and provides practical, actionable advice. Its recommendations are specific to each of the four countries: Ghana, Mozambique, Nigeria, and Zambia. While assessing the app markets in the four countries, it became clear that there is a wide range of business models. Each business model is unique to the sector and to the business problem the app is attempting to address. This report focuses on three areas common to all business models to provide maximum value for app developers. This report also presents a brief assessment of app incubators or hubs. These incubators play a significant role in supporting and advocating apps. However, this role is often only partially realized and this report makes recommendations to address this.en
dc.identifierhttp://documents.worldbank.org/curated/en/2014/01/22669158/mobile-base-pyramid-ghana-mozambique-nigeria-zambia-summary-report
dc.identifier.doi10.1596/21074
dc.identifier.urihttps://hdl.handle.net/10986/21074
dc.languageEnglish
dc.language.isoen_US
dc.publisherWashington, DC
dc.rightsCC BY 3.0 IGO
dc.rights.urihttp://creativecommons.org/licenses/by/3.0/igo/
dc.subjectACCESS TO BANK
dc.subjectACCESS TO BANKS
dc.subjectACCESS TO CAPITAL
dc.subjectADVERTISEMENT
dc.subjectADVERTISEMENTS
dc.subjectADVERTISING
dc.subjectAPI
dc.subjectAPPLICATION DEVELOPMENT
dc.subjectAPPLICATION PROGRAMMING
dc.subjectAPPLICATION PROGRAMMING INTERFACE
dc.subjectATM
dc.subjectBANDWIDTH
dc.subjectBANK ACCOUNT
dc.subjectBANK ACCOUNTS
dc.subjectBANNER ADS
dc.subjectBASIC
dc.subjectBROWSERS
dc.subjectBUSINESS MODEL
dc.subjectBUSINESS MODELS
dc.subjectBUSINESS OPPORTUNITIES
dc.subjectBUSINESS PLANS
dc.subjectBUSINESS PROCESSES
dc.subjectBUSINESSES
dc.subjectBUYER
dc.subjectCASH FLOW
dc.subjectCASH PAYMENTS
dc.subjectCASH TRANSACTION
dc.subjectCASH TRANSACTIONS
dc.subjectCASH TRANSFER
dc.subjectCELLULAR NETWORKS
dc.subjectCENTRAL BANK
dc.subjectCENTRAL BANKS
dc.subjectCHECKS
dc.subjectCODES
dc.subjectCOLLABORATION
dc.subjectCOMMUNICATION TECHNOLOGY
dc.subjectCOMPETITIONS
dc.subjectCOMPUTERS
dc.subjectCONFIGURATIONS
dc.subjectCONSUMER MARKET
dc.subjectCONTENT PROVIDER
dc.subjectCONTENT PROVIDERS
dc.subjectCREDIT CARD
dc.subjectCREDIT CARDS
dc.subjectCURRENCY
dc.subjectCUSTOMER BASE
dc.subjectCUSTOMER BASES
dc.subjectCUSTOMER SEGMENT
dc.subjectCUSTOMER SEGMENTS
dc.subjectDEBIT CARD
dc.subjectDEVICES
dc.subjectDIGITAL
dc.subjectDISTRIBUTION CHANNEL
dc.subjectDISTRIBUTION CHANNELS
dc.subjectDISTRIBUTION NETWORK
dc.subjectDISTRIBUTION NETWORKS
dc.subjectE-COMMERCE
dc.subjectE-COMMERCE SITES
dc.subjectELECTRONIC TRANSFERS
dc.subjectEMAIL ADDRESSES
dc.subjectEMAILS
dc.subjectEND USERS
dc.subjectEXCHANGE OF DATA
dc.subjectEXCHANGE RATE
dc.subjectEXCHANGE RATES
dc.subjectEXPOSURE
dc.subjectFINANCE CORPORATION
dc.subjectFINANCIAL DEVELOPMENT
dc.subjectFORMAL BANKING
dc.subjectFUNCTIONALITY
dc.subjectGLOBAL MARKETPLACE
dc.subjectGLOBAL STANDARDS
dc.subjectHACKERS
dc.subjectHOUSEHOLD INCOME
dc.subjectICT
dc.subjectIDENTITY MODULE
dc.subjectIMPLEMENTATIONS
dc.subjectINCOME
dc.subjectINCOMES
dc.subjectINFORMATION COMMUNICATION
dc.subjectINFORMATION COMMUNICATION TECHNOLOGIES
dc.subjectINFORMATION SERVICES
dc.subjectINNOVATION
dc.subjectINNOVATION PROGRAM
dc.subjectINSTITUTION
dc.subjectINSTRUCTION
dc.subjectINTERACTIVE VOICE RESPONSE
dc.subjectINTERFACE
dc.subjectINTERNATIONAL BANK
dc.subjectINTERNATIONAL DEVELOPMENT
dc.subjectINTERNATIONAL FINANCE
dc.subjectINTERNATIONAL INVESTORS
dc.subjectIP
dc.subjectIVR
dc.subjectJAVA
dc.subjectLEARNING
dc.subjectLICENSE
dc.subjectLICENSE FEE
dc.subjectLICENSES
dc.subjectLIQUIDITY
dc.subjectMARGINAL COSTS
dc.subjectMARKET BARRIERS
dc.subjectMARKET PRICES
dc.subjectMARKET SHARE
dc.subjectMARKET SIZE
dc.subjectMARKET SIZES
dc.subjectMARKETING
dc.subjectMEDIA
dc.subjectMICROPAYMENTS
dc.subjectMOBILE APPLICATION
dc.subjectMOBILE APPLICATIONS
dc.subjectMOBILE COMMUNICATIONS
dc.subjectMOBILE COMPUTING
dc.subjectMOBILE NETWORK
dc.subjectMOBILE NETWORKS
dc.subjectMOBILE PHONE
dc.subjectMOBILE PHONES
dc.subjectMOBILE SERVICES
dc.subjectMOBILE USER
dc.subjectMOBILE USERS
dc.subjectMONEY LAUNDERING
dc.subjectMONEY MARKET
dc.subjectNETWORKING
dc.subjectNUMBER OF USERS
dc.subjectOPERATING ENVIRONMENTS
dc.subjectOPERATING SYSTEM
dc.subjectOPERATING SYSTEMS
dc.subjectPAYMENT FACILITIES
dc.subjectPAYMENT FACILITY
dc.subjectPAYMENT MECHANISM
dc.subjectPAYMENT METHOD
dc.subjectPAYMENT METHODS
dc.subjectPDF
dc.subjectPENETRATION RATE
dc.subjectPHONES
dc.subjectPHOTOS
dc.subjectPOINT OF SALE
dc.subjectPOST OFFICE
dc.subjectPOTENTIAL INVESTORS
dc.subjectPROGRAMS
dc.subjectPROJECT MANAGEMENT
dc.subjectPROTOCOL
dc.subjectQUERIES
dc.subjectRADIO
dc.subjectREGULAR PAYMENTS
dc.subjectREGULATOR
dc.subjectREGULATORY FRAMEWORK
dc.subjectREGULATORY FRAMEWORKS
dc.subjectRESULT
dc.subjectRESULTS
dc.subjectRETURN
dc.subjectRETURNS
dc.subjectREVENUE MODEL
dc.subjectSERVER
dc.subjectSERVERS
dc.subjectSERVICE PROVIDER
dc.subjectSKILLED WORKERS
dc.subjectSMALL BUSINESS
dc.subjectSOCIAL ENTREPRENEURS
dc.subjectSOCIAL NETWORKS
dc.subjectSOFTWARE APPLICATIONS
dc.subjectSOFTWARE INDUSTRY
dc.subjectSOFTWARE PACKAGES
dc.subjectSTARTUP
dc.subjectSUPERVISION
dc.subjectTAX
dc.subjectTECHNICAL REQUIREMENTS
dc.subjectTECHNICAL SKILLS
dc.subjectTELEPHONE
dc.subjectTRAINING EVENTS
dc.subjectTRAINING PROGRAMS
dc.subjectTRANSACTION
dc.subjectTRANSLATION
dc.subjectUSER
dc.subjectUSERS
dc.subjectUSES
dc.subjectVALUE CHAIN
dc.subjectVALUE TRANSFERS
dc.subjectVERIFICATION
dc.subjectVIDEO
dc.subjectVIDEOS
dc.subjectVIRAL MARKETING
dc.subjectWEB
dc.subjectWEB SERVICES
dc.subjectWEBSITE
dc.subjectWEBSITES
dc.subjectWIRELESS
dc.subjectWIRELESS APPLICATION PROTOCOL
dc.subjectWORKING CAPITAL
dc.titleMobile at the Base of the Pyramid : Ghana, Mozambique, Nigeria, Zambia Summary Reporten
dspace.entity.typePublication
okr.date.disclosure2014-12-09
okr.date.doiregistration2025-05-05T11:30:11.345456Z
okr.doctypePublications & Research::Working Paper
okr.docurlhttp://documents.worldbank.org/curated/en/2014/01/22669158/mobile-base-pyramid-ghana-mozambique-nigeria-zambia-summary-report
okr.globalpracticeTrade and Competitiveness
okr.globalpracticeTransport and ICT
okr.guid149101468194060622
okr.identifier.externaldocumentum000442464_20141209152313
okr.identifier.internaldocumentum22669158
okr.identifier.report93041
okr.language.supporteden
okr.pdfurlhttp://www-wds.worldbank.org/external/default/WDSContentServer/WDSP/IB/2014/12/09/000442464_20141209152313/Rendered/PDF/930410WP0Box380ramid0summary0report.pdfen
okr.region.administrativeAfrica
okr.region.countryGhana
okr.region.countryMozambique
okr.region.countryNigeria
okr.region.countryZambia
okr.topicInformation and Communication Technologies::ICT Policy and Strategies
okr.topicPrivate Sector Development::E-Business
okr.topicTechnology Industry
okr.topicPrivate Sector Development::Emerging Markets
okr.topicFinance and Financial Sector Development::Debt Markets
okr.topicIndustry
okr.unitTrade and Compet - InfoDev (GTCID)
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