Publication: Creating a Market Pull for Cleaner Production
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Date
2010-03
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Published
2010-03
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Abstract
Of the many challenges to scaling up the Cleaner Production (CP) advisory services program, the most difficult one relates to the market: engaging clients and building a robust pipeline of projects. In this article, the author concentrate mainly on the lessons learned from International Finance Corporation (IFC) regions on approaches to selling CP in a highly replicable manner. Such lessons will greatly help us reduce transaction costs and time for providing CP advisory services.
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“Shah, Jigar. 2010. Creating a Market Pull for Cleaner Production. IFC Smart Lessons Brief. © World Bank. http://hdl.handle.net/10986/10505 License: CC BY-NC-ND 3.0 IGO.”
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