Publication: Creating a Market Pull for Cleaner Production
Date
2010-03
ISSN
Published
2010-03
Author(s)
Shah, Jigar
Abstract
Of the many challenges to scaling up the
Cleaner Production (CP) advisory services program, the most
difficult one relates to the market: engaging clients and
building a robust pipeline of projects. In this article, the
author concentrate mainly on the lessons learned from
International Finance Corporation (IFC) regions on
approaches to selling CP in a highly replicable manner. Such
lessons will greatly help us reduce transaction costs and
time for providing CP advisory services.
Citation
“Shah, Jigar. 2010. Creating a Market Pull for Cleaner Production. IFC Smart Lessons Brief. © World Bank, Washington, DC. http://openknowledge.worldbank.org/entities/publication/e0c59001-7809-5f45-a15c-3a0f834f9707 License: CC BY-NC-ND 3.0 IGO.”
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