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Helping Female Entrepreneurs Access Digital Platforms: The Importance of a Tech-Plus-Touch Approach and Other Lessons Learned - Case Study 1

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dc.contributor.authorFriedson-Ridenour, Sophia
dc.contributor.authorEdey, Kinfe
dc.date.accessioned2023-03-12T21:07:33Z
dc.date.available2023-03-12T21:07:33Z
dc.date.issued2023-03-12
dc.description.abstractConnecting female entrepreneurs to digital platforms that provide access to information and resources is possible, even in low-income and low-bandwidth settings. However, supporting initial take-up may require traditional, in-person marketing and onboarding. This brief shares lessons from a pilot of a digital mentoring platform in Ethiopia. The target users were female entrepreneurs in Ethiopia’s Somali region. The pilot found that on-boarding female entrepreneurs to digital platforms and helping them progress through the user experience is possible, but also suggests that thoughtful design modifications are critical. These modifications include: (a) using old-fashioned marketing strategies; (b) adopting a tech-plus-touch approach; (c) prioritizing a mobile-first low-bandwidth option; (d) simplifying onboarding requirements; and (e) providing educational and guidance resources.en
dc.identifierhttp://documents.worldbank.org/curated/en/099134503012336677/IDU0c3c7e852015e8049b20bc2805c9d2919a8b3
dc.identifier.doi10.1596/39510
dc.identifier.urihttps://openknowledge.worldbank.org/handle/10986/39510
dc.languageEnglish
dc.language.isoen_US
dc.publisherWorld Bank, Washington DC
dc.relation.ispartofseriesGender Innovation Lab; January 2023
dc.rightsCC BY-NC 3.0 IGO
dc.rights.holderWorld Bank
dc.rights.urihttps://creativecommons.org/licenses/by-nc/3.0/igo/
dc.subjectFEMALE ENTREPENEURS
dc.subjectDIGITAL PLATFORMS
dc.subjectACCESS TO INFORMATION
dc.subjectTECH-PLUS-TOUCH
dc.subjectGENDER INNOVATION LAB
dc.subjectAFRICA GENDER POLICY
dc.subjectWOMEN AND PRIVATE SECTOR DEVELOPMENT
dc.titleHelping Female Entrepreneurs Access Digital Platformsen
dc.title.subtitleThe Importance of a Tech-Plus-Touch Approach and Other Lessons Learned - Case Study 1en
dc.typeBrief
dspace.entity.typePublication
okr.crossref.titleHelping Female Entrepreneurs Access Digital Platforms: The Importance of a Tech-Plus-Touch Approach and Other Lessons Learned - Case Study 1
okr.date.disclosure2023-03-12
okr.date.lastmodified2023-03-02T00:00:00Zen
okr.doctypeBrief
okr.doctypePublications & Research
okr.docurlhttp://documents.worldbank.org/curated/en/099134503012336677/IDU0c3c7e852015e8049b20bc2805c9d2919a8b3
okr.guid099134503012336677
okr.identifier.externaldocumentum34011001
okr.identifier.internaldocumentum34011001
okr.identifier.report180488
okr.import.id45
okr.importedtrueen
okr.language.supporteden
okr.pdfurlhttp://documents.worldbank.org/curated/en/099134503012336677/pdf/IDU0c3c7e852015e8049b20bc2805c9d2919a8b3.pdfen
okr.region.administrativeAfrica Eastern and Southern (AFE)
okr.region.countryEthiopia
okr.topicGender::Gender and Economics
okr.topicInformation and Communication Technologies::Digital Divide
okr.unitGender Impact Evaluation (AFEGI)
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