Publication: Shared Prosperity through Inclusive Business : How Successful Companies Reach the Base of the Pyramid
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2014-11-21
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2014-11-21
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Shared Prosperity through Inclusive Business: How Successful Companies Reach the Base of the Pyramid summarizes the practical lessons learned from IFC clients that successfully reach low-income people as suppliers or customers. There are lessons for each phase of the value chain—including procurement, product development, distribution and retail, and marketing and sales. The lessons—each of them illustrated with a profile of an IFC client—can also be adapted to the context of a particular sector or region.
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“Gaertner, Kathleen; Ishikawa, Eriko. 2014. Shared Prosperity through Inclusive Business : How Successful Companies Reach the Base of the Pyramid. © http://hdl.handle.net/10986/20594 License: CC BY-NC-ND 3.0 IGO.”
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