Publication:
Teaching Personal Initiative Beats Traditional Training in Boosting Small Business in West Africa

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dc.contributor.authorCampos, Francisco
dc.contributor.authorFrese, Michael
dc.contributor.authorGoldstein, Markus
dc.contributor.authorIacovone, Leonardo
dc.contributor.authorJohnson, Hillary C.
dc.contributor.authorMcKenzie, David
dc.contributor.authorMensmann, Mona
dc.date.accessioned2017-09-25T14:00:41Z
dc.date.available2017-09-25T14:00:41Z
dc.date.issued2017-09-22
dc.description.abstractStandard business training programs aim to boost the incomes of the millions of self-employed business owners in developing countries by teaching basic financial and marketing practices, yet the impacts of such programs are mixed. We tested whether a psychology-based personal initiative training approach, which teaches a proactive mindset and focuses on entrepreneurial behaviors, could have more success. A randomized controlled trial in Togo assigned microenterprise owners to a control group (n = 500), a leading business training program (n = 500), or a personal initiative training program (n = 500). Four follow-up surveys tracked outcomes for firms over 2 years and showed that personal initiative training increased firm profits by 30%, compared with a statistically insignificant 11% for traditional training. The training is cost-effective, paying for itself within 1 year. This is the author's version of the work. It is posted here by permission of the AAAS for personal use, not for redistribution. The definitive version was published in Science Vol 357, issue 6357: 1287-90.en
dc.identifier.citationScience
dc.identifier.doi10.1596/28386
dc.identifier.urihttps://hdl.handle.net/10986/28386
dc.language.isoen_US
dc.publisherAmerican Association for the Advancement of Science
dc.rightsAll rights reserved by the AAAS
dc.rights.holderWorld Bank
dc.subjectSKILLS DEVELOPMENT
dc.subjectBUSINESS TRAINING
dc.subjectMARKETING
dc.subjectENTREPRENEURSHIP
dc.subjectMICROENTERPRISE
dc.subjectAFRICA GENDER POLICY
dc.subjectGENDER INNOVATION LAB
dc.subjectWOMEN AND PRIVATE SECTOR DEVELOPMENT
dc.titleTeaching Personal Initiative Beats Traditional Training in Boosting Small Business in West Africaen
dc.typeJournal Articleen
dc.typeArticle de journalfr
dc.typeArtículo de revistaes
dspace.entity.typePublication
okr.associatedcontenthttp://science.sciencemag.org/content/357/6357/1287 Journal website (version of record)
okr.crossref.titleTeaching Personal Initiative Beats Traditional Training in Boosting Small Business in West Africa
okr.date.disclosure2017-09-25
okr.doctypePublications & Research::Journal Article
okr.doctypePublications & Research
okr.externalcontentExternal Content
okr.guid194801511500825414
okr.identifier.doi10.1126/science.aan5329
okr.identifier.doi10.1596/28386
okr.identifier.report121461
okr.journal.nbpages1287-90
okr.language.supporteden
okr.peerreviewAcademic Peer Review
okr.region.administrativeAfrica
okr.region.geographicalWest Africa
okr.topicEducation::Lifelong Learning
okr.topicPrivate Sector Development::Business Development Services
okr.topicPrivate Sector Development::Enterprise Development & Reform
okr.topicPrivate Sector Development::Microenterprises
okr.topicSocial Protections and Labor::Skills Development and Labor Force Training
okr.volume357(6357)
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relation.isAuthorOfPublication734ee1fb-8c6d-5f35-94cf-b5d89ace0d98
relation.isAuthorOfPublication148d6d6d-76e5-5d6f-9af9-98313e30551f
relation.isAuthorOfPublication.latestForDiscovery442e6ddc-d567-5db8-8fea-62f71781ad6a
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