Publication:
Leveraging Social and Behavior Change Communication (SBCC) to Transform Gender Attitudes and Norms in Mashreq Countries

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dc.contributor.authorWorld Bank Group
dc.date.accessioned2024-06-20T18:04:34Z
dc.date.available2024-06-20T18:04:34Z
dc.date.issued2024-03-01
dc.description.abstractFemale labor force participation in Mashreq countries is notably low due to a range of structural constraints that are further exacerbated by gender norms. This knowledge brief highlights lessons learned from the work under the Mashreq Gender Facility (MGF) to leverage Social and Behavior Change Communication (SBCC) to transform gender attitudes hindering women’s inclusion in local economies. It details four steps for ensuring effective SBCC: (1) identify norms through behavioral diagnostics; (2) design and produce SBCC; (3) test and revise content; and, (4) disseminate and monitor outreach.en
dc.identifierhttp://documents.worldbank.org/curated/en/099060224071020136/P1681571ad1e5b0551b97e150f8f931d251
dc.identifier.doi10.1596/41747
dc.identifier.urihttps://hdl.handle.net/10986/41747
dc.languageEnglish
dc.language.isoen_US
dc.publisherWashington, DC: World Bank
dc.relation.ispartofseriesMashreq Gender Facility Knowledge Brief; Issue 2
dc.rightsCC BY-NC 3.0 IGO
dc.rights.holderWorld Bank
dc.rights.urihttps://creativecommons.org/licenses/by-nc/3.0/igo
dc.subjectFEMALE LABOR FORCE
dc.subjectMASHREQ
dc.subjectMFG
dc.subjectSBCC
dc.titleLeveraging Social and Behavior Change Communication (SBCC) to Transform Gender Attitudes and Norms in Mashreq Countriesen
dc.typeBrief
dspace.entity.typePublication
okr.crossref.titleLeveraging Social and Behavior Change Communication (SBCC) to Transform Gender Attitudes and Norms in Mashreq Countries
okr.date.disclosure2024-06-03
okr.date.lastmodified2024-06-03T00:00:00Zen
okr.doctypeBrief
okr.doctypePublications & Research
okr.docurlhttp://documents.worldbank.org/curated/en/099060224071020136/P1681571ad1e5b0551b97e150f8f931d251
okr.guid099060224071020136
okr.identifier.docmidP168157-ad1e5b3f-7594-4e55-b97e-50f8f931d251
okr.identifier.doihttps://doi.org/10.1596/41747
okr.identifier.externaldocumentum34332143
okr.identifier.internaldocumentum34332143
okr.identifier.report190786
okr.import.id4535
okr.importedtrueen
okr.language.supporteden
okr.pdfurlhttp://documents.worldbank.org/curated/en/099060224071020136/pdf/P1681571ad1e5b0551b97e150f8f931d251.pdfen
okr.region.geographicalMiddle East
okr.region.geographicalNorth Africa
okr.sectorSocial Protection
okr.themeHuman Development and Gender,Gender
okr.topicGender::Gender and Development
okr.unitEFI-MNA-POV-Poverty and Equity (EMNPV)
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Mashreq Gender Facility Knowledge Brief