Publication:
Harnessing Emotional Connections to Improve Financial Decisions: Evaluating the Impact of Financial Education through Mainstream Media

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dc.contributor.authorBerg, Gunhild
dc.contributor.authorZia, Bilal
dc.date.accessioned2015-09-14T14:47:01Z
dc.date.available2015-09-14T14:47:01Z
dc.date.issued2013-04
dc.description.abstractFinancial education is important, yet there is a considerable knowledge gap in how best to deliver it. The literature on careful evaluations of financial literacy is small but growing, and has moved away from classroom based interventions to more innovative delivery mechanisms such as videos and DVDs. Yet, the scope and reach of even the best produced DVDs is limited on the supply side, and attracting viewership can be significantly challenging on the demand side. As emotional connections are established between a show and its audience, the program provides a potentially powerful platform for communicating messages and influencing behavior. There is considerable evidence, especially in the health and education fields, on the success of media campaigns in improving social behavior. In this brief the authors evaluate financial education through a popular television soap opera in South Africa, scandal. The authors study the effectiveness of these messages through three quantitative surveys and three qualitative focus groups, with the former providing insight on the mechanism of measured impacts. This brief illustrates the benefits of complementing quantitative analysis with qualitative work to better understand mechanisms behind measured impacts.en
dc.identifierhttp://documents.worldbank.org/curated/en/2013/04/17810463/harnessing-emotional-connections-improve-financial-decisions-evaluating-impact-financial-education-through-mainstream-media
dc.identifier.doi10.1596/22601
dc.identifier.urihttps://hdl.handle.net/10986/22601
dc.languageEnglish
dc.language.isoen_US
dc.publisherWorld Bank, Washington, DC
dc.relation.ispartofseriesFinance PSD Impact;No. 23
dc.rightsCC BY 3.0 IGO
dc.rights.holderWorld Bank
dc.rights.urihttp://creativecommons.org/licenses/by/3.0/igo/
dc.subjectAUDIENCE
dc.subjectBEHAVIOR CHANGE
dc.subjectCLASSROOM
dc.subjectCONTROL GROUPS
dc.subjectINTERVENTIONS
dc.subjectLITERACY
dc.subjectLITERATURE
dc.subjectMEDIA
dc.subjectMEMORY
dc.subjectREADING
dc.subjectRECALL
dc.subjectSOCIAL BEHAVIOR
dc.subjectTELEVISION
dc.subjectVIDEOS
dc.titleHarnessing Emotional Connections to Improve Financial Decisionsen
dc.title.subtitleEvaluating the Impact of Financial Education through Mainstream Mediaen
dc.typeBriefen
dc.typeFichefr
dc.typeResumenes
dspace.entity.typePublication
okr.date.disclosure2013-06-06
okr.date.doiregistration2025-04-29T09:37:33.488124Z
okr.doctypePublications & Research
okr.doctypePublications & Research::Brief
okr.docurlhttp://documents.worldbank.org/curated/en/2013/04/17810463/harnessing-emotional-connections-improve-financial-decisions-evaluating-impact-financial-education-through-mainstream-media
okr.globalpracticeEducation
okr.guid626311468154770067
okr.identifier.externaldocumentum000442464_20130606122625
okr.identifier.internaldocumentum17810463
okr.identifier.report78242
okr.language.supporteden
okr.pdfurlhttp://www-wds.worldbank.org/external/default/WDSContentServer/WDSP/IB/2013/06/06/000442464_20130606122625/Rendered/PDF/782420BRI0Box00UBLIC00ImpactNote025.pdfen
okr.topicEducation::Educational Sciences
okr.topicFinance and Financial Sector Development::Financial Literacy
okr.unitDevelopment Research Group (DECRG)
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