Publication:
Corporate Governance and Social Media : A Brave New World for Board Directors

Simple item page
dc.contributor.authorChaher, Santiago
dc.contributor.authorSpellman, James David
dc.date.accessioned2014-02-18T22:40:37Z
dc.date.available2014-02-18T22:40:37Z
dc.date.issued2012-09
dc.description.abstractPublication of secret diplomatic cables through Wikileaks shocked governments and provided a sudden wake-up call to all who thought they were safe from the new power of social media. Consequences went well beyond mere embarrassment; they helped spark the first 'Arab spring' uprising in Tunisia, and other forms of social media helped sustain popular dissent elsewhere in the Middle East and North Africa region. What quickly became obvious is that communications online had a demonstrated a new capacity to upend political agendas everywhere. Widespread use of social media has equal potential to transform corporate agendas. Tools used at Tahrir Square are also available in the capital market for use by directors as much as by disgruntled employees, by consumers both satisfied and aggrieved, by competitors, and by shareowners both retail and institutional in confrontations with the board. By the same token, though, corporations can use social media channels creatively to improve stakeholder loyalty, and improve performance. Corporations can develop new means of constructive dialogue with different constituencies. Benefits might include early warning of threats, identification of new ideas, and amplified means of responding. New communication channels can be a force multiplier and a risk management tool to advance the interests of the business. Still, corporate governance and social media are trends newly met, and market participants are only at the very beginning of a learning curve. Santiago Chaher and James David Spellman do a powerful service by providing a forensic analysis of how social media work. The authors sketch out latest developments. Then they focus on what a forward-thinking board needs to know to ensure that the company is ready to manage the risks and take full advantage of the opportunities presented by social media. Part of the challenge is for individual directors to educate themselves about social media from technology to terminology. They need to know the right questions to ask to test whether the firm is leading or being led. They need to investigate how all the various stakeholders the company affects are using social media. And, most importantly, they have to understand that this is an ongoing, not a one-off, learning process.en
dc.identifierhttp://documents.worldbank.org/curated/en/2012/09/16750905/corporate-governance-social-media-brave-new-world-board-directors
dc.identifier.doi10.1596/17092
dc.identifier.urihttps://hdl.handle.net/10986/17092
dc.languageEnglish
dc.language.isoen_US
dc.publisherWorld Bank, Washington, DC
dc.relation.ispartofseriesPrivate Sector Opinion;no. 27
dc.rightsCC BY-NC-ND 3.0 IGO
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/igo/
dc.subject3G
dc.subjectACCESS TO THE INTERNET
dc.subjectACCOUNTABILITY
dc.subjectACCOUNTING
dc.subjectADVERTISEMENT
dc.subjectADVERTISING
dc.subjectBLOG
dc.subjectBOARD MEMBERS
dc.subjectBROADCAST
dc.subjectBUSINESS OPPORTUNITIES
dc.subjectBUSINESS SERVICES
dc.subjectBUSINESS STRATEGY
dc.subjectBUSINESS VALUE
dc.subjectBUSINESSES
dc.subjectCAPACITY-BUILDING
dc.subjectCELL PHONE
dc.subjectCEO
dc.subjectCEOS
dc.subjectCHIEF EXECUTIVE
dc.subjectCOMMUNITIES
dc.subjectCOMPANY
dc.subjectCONFIDENCE
dc.subjectCONSULTING SERVICES
dc.subjectCONSUMER PROTECTION
dc.subjectCONTROL INFORMATION
dc.subjectCOPYING
dc.subjectCOPYRIGHT
dc.subjectCORPORATE BOARDS
dc.subjectCORPORATE CULTURE
dc.subjectCORPORATE GOVERNANCE
dc.subjectCORPORATE GOVERNANCE REFORM
dc.subjectCORPORATE SOCIAL RESPONSIBILITY
dc.subjectCORPORATION
dc.subjectCORPORATIONS
dc.subjectCUSTOMER RELATIONSHIP
dc.subjectCUSTOMER RELATIONSHIP MANAGEMENT
dc.subjectDECISION MAKING
dc.subjectDIGITAL
dc.subjectDIGITAL COMMUNICATION
dc.subjectDISCLOSURE REQUIREMENTS
dc.subjectE-MAIL
dc.subjectEND-USER
dc.subjectEND-USERS
dc.subjectEQUIPMENT
dc.subjectETHICS
dc.subjectFINANCIAL PERFORMANCE
dc.subjectFINANCIAL RISKS
dc.subjectFINANCIAL SERVICES
dc.subjectFLOW OF INFORMATION
dc.subjectFREEDOM OF SPEECH
dc.subjectGENERAL PUBLIC
dc.subjectGLOBAL CORPORATE GOVERNANCE
dc.subjectGOVERNANCE REFORM
dc.subjectGOVERNMENT OFFICIAL
dc.subjectIMAGE
dc.subjectINDIVIDUALS
dc.subjectINFORMATION TECHNOLOGIES
dc.subjectINSTITUTION
dc.subjectINTERNATIONAL BUSINESS
dc.subjectKNOWLEDGE NECESSARY
dc.subjectLEADERSHIP
dc.subjectLEARNING
dc.subjectLICENSES
dc.subjectMANAGERS
dc.subjectMARKET SHARE
dc.subjectMARKETING
dc.subjectMATERIAL
dc.subjectMEDIA
dc.subjectMEDIA RELATIONS
dc.subjectMEDIA TECHNOLOGIES
dc.subjectMEDIUM ENTERPRISES
dc.subjectMOBILE PHONE
dc.subjectMOBILE PHONE SUBSCRIBERS
dc.subjectNETWORKING
dc.subjectNETWORKS
dc.subjectNEW TECHNOLOGIES
dc.subjectPDF
dc.subjectPERSONS
dc.subjectPHOTOS
dc.subjectPOLITICAL AGENDAS
dc.subjectPRIVACY
dc.subjectPRIVATE SECTOR
dc.subjectPROGRAMS
dc.subjectPROPRIETARY
dc.subjectPUBLIC COMPANY
dc.subjectQUERIES
dc.subjectREAL TIME
dc.subjectRESULT
dc.subjectRESULTS
dc.subjectRISK AVOIDANCE
dc.subjectSITES
dc.subjectSOCIETY
dc.subjectSTAKEHOLDER
dc.subjectSTAKEHOLDERS
dc.subjectSUBSIDIARY
dc.subjectSUPPLY CHAIN
dc.subjectTELEPHONE
dc.subjectTELEVISION
dc.subjectTRADE SECRETS
dc.subjectTRADE UNIONS
dc.subjectTRANSISTORS
dc.subjectTRANSPARENCY
dc.subjectUNIONS
dc.subjectUSERS
dc.subjectVIDEO
dc.subjectVIDEOS
dc.subjectWEBSITE
dc.subjectWHITE PAPER
dc.subjectWORKING HOURS
dc.titleCorporate Governance and Social Media : A Brave New World for Board Directorsen
dspace.entity.typePublication
okr.crosscuttingsolutionareaJobs
okr.date.disclosure2012-09-19
okr.date.doiregistration2025-04-29T10:03:28.883924Z
okr.doctypePublications & Research::Brief
okr.doctypePublications & Research
okr.docurlhttp://documents.worldbank.org/curated/en/2012/09/16750905/corporate-governance-social-media-brave-new-world-board-directors
okr.globalpracticeTransport and ICT
okr.globalpracticeGovernance
okr.globalpracticeTransport and ICT
okr.globalpracticeTrade and Competitiveness
okr.guid391491468153556539
okr.identifier.externaldocumentum000333038_20120920032622
okr.identifier.internaldocumentum16750905
okr.identifier.report72696
okr.language.supporteden
okr.pdfurlhttp://www-wds.worldbank.org/external/default/WDSContentServer/WDSP/IB/2012/09/20/000333038_20120920032622/Rendered/PDF/726960BRI00PUB0OWLEDGE0NOTES0SERIES.pdfen
okr.topicInformation and Communication Technologies::ICT Policy and Strategies
okr.topicTechnology Industry
okr.topicPrivate Sector Development::E-Business
okr.topicLaw and Development::Corporate Law
okr.topicPublic Sector Corruption and Anticorruption Measures
okr.topicIndustry
okr.topicPublic Sector Development
okr.unitCorporate Governance Forum (CESGF)
Files
Original bundle
Now showing 1 - 2 of 2
Thumbnail Image
Name:
726960BRI00PUB0OWLEDGE0NOTES0SERIES.pdf
Size:
1.48 MB
Format:
Adobe Portable Document Format
Download
No Thumbnail Available
Name:
726960BRI00PUB0OWLEDGE0NOTES0SERIES.txt
Size:
66.29 KB
Format:
Plain Text
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Plain Text
Description:
Download
Collections
Private Sector Opinion