Publication:
Transforming Markets, Increasing Access : Early Lessons on Base-of-the-Pyramid Market Development in Sanitation

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dc.contributor.authorPedi, Danielle
dc.contributor.authorDavies, Will
dc.date.accessioned2014-06-17T21:38:48Z
dc.date.available2014-06-17T21:38:48Z
dc.date.issued2013-10
dc.description.abstractThe four billion global consumers at the base of the pyramid (BOP) - those earning less than two dollars a day - are increasingly recognized by the private sector as a major untapped market segment. The sanitation industry is no exception. Across sub-Saharan Africa, more than half of the population lives without access to minimum levels of improved sanitation. Beyond the reach of urban sewerage networks, most BOP families require self-funded, household-level sanitation solutions. While the needs of this vast market are often pigeonholed as a development issue to be dealt with by the public sector and non-governmental organizations (NGOs), it represents a sizable market opportunity for the private sector. This brief captures early experiences from the 'Selling Sanitation' initiative, a partnership between IFC and the World Bank's Water and Sanitation Program (WSP). Using a market transformation approach, Selling Sanitation is demonstrating strong potential to unlock new market opportunities and dramatically increase access to sanitation for low-income consumers.en
dc.identifierhttp://documents.worldbank.org/curated/en/2013/10/18875783/transforming-markets-increasing-access-early-lessons-base-of-the-pyramid-market-development-sanitation
dc.identifier.doi10.1596/18691
dc.identifier.urihttps://hdl.handle.net/10986/18691
dc.languageEnglish
dc.language.isoen_US
dc.publisherInternational Finance Corporation, Washington, DC
dc.relation.ispartofseriesIFC SmartLessons;
dc.rightsCC BY-NC-ND 3.0 IGO
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/igo/
dc.subjectBARRIERS TO ENTRY
dc.subjectBEHAVIOR CHANGE
dc.subjectCLEANLINESS
dc.subjectCOMMERCIAL MARKET
dc.subjectCOMMERCIAL MARKETS
dc.subjectCOMPETITIVE PRICES
dc.subjectCOMPETITIVE PRODUCT
dc.subjectENGINEERS
dc.subjectHOUSEHOLDS
dc.subjectMARKET DEMAND
dc.subjectMARKET DEVELOPMENT
dc.subjectMARKET DISTORTIONS
dc.subjectMARKET ENTRY
dc.subjectMARKET NICHE
dc.subjectMARKET PENETRATION
dc.subjectMARKET POTENTIAL
dc.subjectMARKET RESEARCH
dc.subjectMARKET SEGMENT
dc.subjectMARKET TRANSFORMATION
dc.subjectMARKET TRANSFORMATION PROGRAMS
dc.subjectMARKETING
dc.subjectMARKETPLACE
dc.subjectPRICING STRATEGIES
dc.subjectRETAIL
dc.subjectRURAL DISTRIBUTION
dc.subjectSAFE WATER
dc.subjectSALE
dc.subjectSALES
dc.subjectSANITATION
dc.subjectSANITATION FACILITIES
dc.subjectSANITATION SECTOR
dc.subjectSANITATION SITUATION
dc.subjectSHELTER
dc.subjectSHELTERS
dc.subjectSITE SANITATION
dc.subjectSUFFICIENT INVESTMENT
dc.titleTransforming Markets, Increasing Access : Early Lessons on Base-of-the-Pyramid Market Development in Sanitationen
dspace.entity.typePublication
okr.date.disclosure2014-01-29
okr.date.doiregistration2025-04-29T09:38:42.576631Z
okr.doctypePublications & Research::Brief
okr.doctypePublications & Research
okr.docurlhttp://documents.worldbank.org/curated/en/2013/10/18875783/transforming-markets-increasing-access-early-lessons-base-of-the-pyramid-market-development-sanitation
okr.globalpracticeMacroeconomics and Fiscal Management
okr.globalpracticeSocial, Urban, Rural and Resilience
okr.globalpracticeWater
okr.globalpracticeHealth, Nutrition, and Population
okr.globalpracticeFinance and Markets
okr.globalpracticeTrade and Competitiveness
okr.guid503281468009994551
okr.identifier.externaldocumentum000461832_20140130164021
okr.identifier.internaldocumentum18875783
okr.identifier.report84348
okr.language.supporteden
okr.pdfurlhttp://www-wds.worldbank.org/external/default/WDSContentServer/WDSP/IB/2014/01/30/000461832_20140130164021/Rendered/PDF/843480BRI0Box3000Selling0Sanitation.pdfen
okr.region.administrativeAfrica
okr.region.geographicalSub-Saharan Africa
okr.topicWater Supply and Sanitation::Hygiene Promotion and Social Marketing
okr.topicMacroeconomics and Economic Growth::Markets and Market Access
okr.topicHousing and Human Habitats
okr.topicInternational Economics and Trade::Access to Markets
okr.topicHealth, Nutrition and Population::Health and Sanitation
okr.topicCommunities and Human Settlements
okr.unitWater and Sanitation Program (TWIWP)
okr.volume1 of 1
relation.isSeriesOfPublication99147cd6-fa98-4a58-b3e7-81af3f4ffd98
relation.isSeriesOfPublication.latestForDiscovery99147cd6-fa98-4a58-b3e7-81af3f4ffd98
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