Publication: Africa Region Tourism Strategy : Transformation through Tourism - Harnessing Tourism for Growth and Improved Livelihoods
Date
2011
ISSN
Published
2011
Author(s)
World Bank
Abstract
This paper presents the strategy vision
for Africa of promoting tourism. The strategy relies on four
pillars: policy reforms, capacity building, private sector
linkages, and product competitiveness. Working closely with
client countries, implementation of the Africa Region
Tourism Strategy, will focus interventions in these four
areas in order to address the persistent constraints to the
growth of tourism in Africa. Combined, these interventions
will enable high-demand tourism products to compete in the
global marketplace. The approach is region-wide; it engages
staff across the Bank's Africa Region. Implementation
will be led by Africa Region s Finance and Private Sector
Development Department (AFTFP). The World Bank Group support
to the Africa tourism sector is currently 120 million US
dollars. It could reach 500 US dollars million by 2015,
generating as many as 300,000 direct formal jobs. The report
examines the social, environmental, and economic risks
associated with poorly managed tourism, and offers
recommendations based on years of experience with tourism
projects.This review has provided a snapshot of what Bank
has been doing to support tourism development, and its
alignment with national strategies in sub-Saharan Africa
(SSA). The findings from this review are anticipated to
facilitate future dialogue and negotiations among tourism
stakeholders to increase support for tourism development in
the region.
Citation
“World Bank. 2011. Africa Region Tourism Strategy : Transformation through Tourism - Harnessing Tourism for Growth and Improved Livelihoods. © Washington, DC. http://openknowledge.worldbank.org/entities/publication/d8babe48-0bce-5e53-b37b-6af2d23d82d2 License: CC BY 3.0 IGO.”