Publication: Madagascar Tourism Sector Review : Unlocking the Tourism Potential of an Unpolished Gem
Loading...
Published
2013-07
ISSN
Date
2014-01-29
Author(s)
Editor(s)
Abstract
The island nation of Madagascar has a treasure trove of tourism assets, ranging from wildlife viewing to beach tourism to cultural encounters. Yet despite its undeniable tourism potential, its growth has been severely stunted by years of political instability and lack of action on necessary policy reforms and initiatives. While there is much that needs to be done for Madagascar to fulfill its potential in tourism, if adequately addressed, tourism can undoubtedly become a significant contributor to the country's economic revival. This review of the Madagascar tourism sector has been conducted as part of a larger Indian ocean regional tourism integration study. The principal objective of the synthesis is to highlight opportunities to strengthen the countries' tourism sectors through regional integration initiatives. This report is structured as follows: section one gives introduction to the Madagascar study; section two gives overview of the Madagascar tourism sector; section three presents key issues; section four gives recommendations; and section five gives conclusion.
Link to Data Set
Citation
“World Bank. 2013. Madagascar Tourism Sector Review : Unlocking the Tourism Potential of an Unpolished Gem. © World Bank. http://hdl.handle.net/10986/16709 License: CC BY 3.0 IGO.”
Associated URLs
Associated content
Other publications in this report series
Journal
Journal Volume
Journal Issue
Collections
Related items
Showing items related by metadata.
Publication Ethiopia - In Makeda's Footsteps : Towards a Strategy for Pro-Poor Tourism Development(Washington, DC, 2006-06)The Government of Ethiopia (GOE) has set in train an initiative to develop the tourism sector in Ethiopia. This study supports this objective through in depth analysis of the supply and demand sides of the sector and by proposing a focused and viable strategy to grow tourist visitation and revenues whilst supporting the GOE poverty reduction goals. The study identified that tourism generated approximately US$ 132 million in in country expenditure revenue from a base of about 150,000 foreign visitors who came to Ethiopia for various purposes such as leisure, business and conferences and to visit friends and relatives. The study established that each of these categories of visitor have different expenditure and length of stay characteristics and based on this suggests a strategy of focusing on the development of leisure tourism, identifying this as the segment with the most potential to deliver growth. A final theme focuses on the need to improve demand for tourism and to work on the image of Ethiopia. Several strategies are suggested including marketing and business development support for Ethiopian tour operators and accommodation owners. A major issue identified is that Ethiopia has little defined product being sold in the market place. It is expected that a strategy that defines product, develops it and improves its delivery will yield improved demand and image results.Publication Mongolia Tourism Sector Policy Note(Washington, DC, 2011-03)This report, Strengthening Management of Natural and Cultural Heritage Assets to Scale-up Tourism and Stimulate Local Economic Opportunity was prepared in March 2011. The principal objective of the assignment is to provide policy guidance to decision-makers for strengthening the management of NCS and building a sustainable tourism industry in Mongolia that enhances economic opportunity, especially for local communities.There are several constraints to faster growth of the tourism sector, including: (i) a harsh climate and short tourist season, which is concentrated in the months of June, July and August; (ii) poor quality of infrastructure; (iii) limited international air access to Mongolia; (iv) poor service quality, which is driven by a lack of industry-led guidelines that promote quality standards, and low awareness on what quality and appropriate service culture is; and (v) limited capacity and lack of experienced tourism workforce.Publication Comoros Tourism Sector Review : Discovering the Tourism Potential of Natural Wonders(Washington, DC, 2013-07)The Union of Comoros has struggled through political unrest for over thirty years. As a result, its tourism sector is still in the exploration phase of its life cycle. There have been initiatives by both the public and private sectors in the tourism industry, but to date, a lack of commitment from both sectors and external circumstances have prevented further growth. Comoros needs a tourism development plan that will provide a framework for all tourism stakeholders to the next phase of development. Strong institutional leadership from both the public and private sectors is one of the most important requirements to be addressed in order to support tourism in Comoros. The objective of this review is to conduct an analysis of the tourism sector performance and policies in the Union of Comoros. It presents policy options and recommendations at a country and sub-regional level. This review has been constructed as part of a larger Indian ocean regional tourism integration study including similar reports on the tourism sectors of Seychelles, Mauritius, and Madagascar. Combined recommendations provide a basis for practical approaches towards improved tourism competitiveness through leveraging regional integration opportunities across these economies. This report is structured as follows: section one gives introduction to the Comoros study; section two gives overview of the Union of Comoros tourism sector; section three presents key issues; section four gives recommendations; and section five gives conclusion.Publication Tourism in Africa : Harnessing Tourism for Growth and Improved Livelihoods(Washington, DC: World Bank and Agence Française de Développement, 2014-06-06)This report is the first to examine tourism in Africa comprehensively and regionally and the first to recommend practical, evidence-based measures enabling the sector s economic and development power. This gives new impetus to the continent s development progress by leveraging tourism in pursuit of lasting poverty alleviation and the creation of significantly more jobs and opportunities for all Africans.Publication Handshake, No. 10 (July 2013)(International Finance Corporation, Washington, DC, 2013-07)This paper includes the following headings: education public, private, and partnerships, or PPPs come of age; vouching for the future; mobile learning dials up success; U.S. Secretary of Education by Arne Duncan; perspective; compass; and legalese.
Users also downloaded
Showing related downloaded files
Publication Digital Progress and Trends Report 2023(Washington, DC: World Bank, 2024-03-05)Digitalization is the transformational opportunity of our time. The digital sector has become a powerhouse of innovation, economic growth, and job creation. Value added in the IT services sector grew at 8 percent annually during 2000–22, nearly twice as fast as the global economy. Employment growth in IT services reached 7 percent annually, six times higher than total employment growth. The diffusion and adoption of digital technologies are just as critical as their invention. Digital uptake has accelerated since the COVID-19 pandemic, with 1.5 billion new internet users added from 2018 to 2022. The share of firms investing in digital solutions around the world has more than doubled from 2020 to 2022. Low-income countries, vulnerable populations, and small firms, however, have been falling behind, while transformative digital innovations such as artificial intelligence (AI) have been accelerating in higher-income countries. Although more than 90 percent of the population in high-income countries was online in 2022, only one in four people in low-income countries used the internet, and the speed of their connection was typically only a small fraction of that in wealthier countries. As businesses in technologically advanced countries integrate generative AI into their products and services, less than half of the businesses in many low- and middle-income countries have an internet connection. The growing digital divide is exacerbating the poverty and productivity gaps between richer and poorer economies. The Digital Progress and Trends Report series will track global digitalization progress and highlight policy trends, debates, and implications for low- and middle-income countries. The series adds to the global efforts to study the progress and trends of digitalization in two main ways: · By compiling, curating, and analyzing data from diverse sources to present a comprehensive picture of digitalization in low- and middle-income countries, including in-depth analyses on understudied topics. · By developing insights on policy opportunities, challenges, and debates and reflecting the perspectives of various stakeholders and the World Bank’s operational experiences. This report, the first in the series, aims to inform evidence-based policy making and motivate action among internal and external audiences and stakeholders. The report will bring global attention to high-performing countries that have valuable experience to share as well as to areas where efforts will need to be redoubled.Publication Global Economic Prospects, June 2025(Washington, DC: World Bank, 2025-06-10)The global economy is facing another substantial headwind, emanating largely from an increase in trade tensions and heightened global policy uncertainty. For emerging market and developing economies (EMDEs), the ability to boost job creation and reduce extreme poverty has declined. Key downside risks include a further escalation of trade barriers and continued policy uncertainty. These challenges are exacerbated by subdued foreign direct investment into EMDEs. Global cooperation is needed to restore a more stable international trade environment and scale up support for vulnerable countries grappling with conflict, debt burdens, and climate change. Domestic policy action is also critical to contain inflation risks and strengthen fiscal resilience. To accelerate job creation and long-term growth, structural reforms must focus on raising institutional quality, attracting private investment, and strengthening human capital and labor markets. Countries in fragile and conflict situations face daunting development challenges that will require tailored domestic policy reforms and well-coordinated multilateral support.Publication Global Economic Prospects, January 2025(Washington, DC: World Bank, 2025-01-16)Global growth is expected to hold steady at 2.7 percent in 2025-26. However, the global economy appears to be settling at a low growth rate that will be insufficient to foster sustained economic development—with the possibility of further headwinds from heightened policy uncertainty and adverse trade policy shifts, geopolitical tensions, persistent inflation, and climate-related natural disasters. Against this backdrop, emerging market and developing economies are set to enter the second quarter of the twenty-first century with per capita incomes on a trajectory that implies substantially slower catch-up toward advanced-economy living standards than they previously experienced. Without course corrections, most low-income countries are unlikely to graduate to middle-income status by the middle of the century. Policy action at both global and national levels is needed to foster a more favorable external environment, enhance macroeconomic stability, reduce structural constraints, address the effects of climate change, and thus accelerate long-term growth and development.Publication Business Ready 2024(Washington, DC: World Bank, 2024-10-03)Business Ready (B-READY) is a new World Bank Group corporate flagship report that evaluates the business and investment climate worldwide. It replaces and improves upon the Doing Business project. B-READY provides a comprehensive data set and description of the factors that strengthen the private sector, not only by advancing the interests of individual firms but also by elevating the interests of workers, consumers, potential new enterprises, and the natural environment. This 2024 report introduces a new analytical framework that benchmarks economies based on three pillars: Regulatory Framework, Public Services, and Operational Efficiency. The analysis centers on 10 topics essential for private sector development that correspond to various stages of the life cycle of a firm. The report also offers insights into three cross-cutting themes that are relevant for modern economies: digital adoption, environmental sustainability, and gender. B-READY draws on a robust data collection process that includes specially tailored expert questionnaires and firm-level surveys. The 2024 report, which covers 50 economies, serves as the first in a series that will expand in geographical coverage and refine its methodology over time, supporting reform advocacy, policy guidance, and further analysis and research.Publication The Container Port Performance Index 2023(Washington, DC: World Bank, 2024-07-18)The Container Port Performance Index (CPPI) measures the time container ships spend in port, making it an important point of reference for stakeholders in the global economy. These stakeholders include port authorities and operators, national governments, supranational organizations, development agencies, and other public and private players in trade and logistics. The index highlights where vessel time in container ports could be improved. Streamlining these processes would benefit all parties involved, including shipping lines, national governments, and consumers. This fourth edition of the CPPI relies on data from 405 container ports with at least 24 container ship port calls in the calendar year 2023. As in earlier editions of the CPPI, the ranking employs two different methodological approaches: an administrative (technical) approach and a statistical approach (using matrix factorization). Combining these two approaches ensures that the overall ranking of container ports reflects actual port performance as closely as possible while also being statistically robust. The CPPI methodology assesses the sequential steps of a container ship port call. ‘Total port hours’ refers to the total time elapsed from the moment a ship arrives at the port until the vessel leaves the berth after completing its cargo operations. The CPPI uses time as an indicator because time is very important to shipping lines, ports, and the entire logistics chain. However, time, as captured by the CPPI, is not the only way to measure port efficiency, so it does not tell the entire story of a port’s performance. Factors that can influence the time vessels spend in ports can be location-specific and under the port’s control (endogenous) or external and beyond the control of the port (exogenous). The CPPI measures time spent in container ports, strictly based on quantitative data only, which do not reveal the underlying factors or root causes of extended port times. A detailed port-specific diagnostic would be required to assess the contribution of underlying factors to the time a vessel spends in port. A very low ranking or a significant change in ranking may warrant special attention, for which the World Bank generally recommends a detailed diagnostic.