Publication:
Attracting Foreign Direct Investment into Tunisia through Outreach Campaigns

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dc.contributor.authorSabha, Yassin
dc.contributor.authorHamden, Mouna
dc.contributor.authorHeilbron, Armando
dc.date.accessioned2020-09-15T19:22:38Z
dc.date.available2020-09-15T19:22:38Z
dc.date.issued2020-09-01
dc.description.abstractAfter the Arab Spring, Tunisia urgently needed to create productive jobs and economic opportunities for its young population. Attracting foreign direct investment (FDI) in priority sectors was a key pillar of the Government’s strategy to deliver this job agenda. With the support of the World Bank Group, the Investment Promotion Agency of Tunisia engaged in proactive outreach campaigns which resulted in 21 investment leads and three announced FDI projects, including a manufacturing plant by Japan’s Sumitomo. This case study shows that well-planned and executed investor outreach campaigns can lead to concrete investment results and contribute to a country’s development objectives. It provides key success factors useful to other countries wanting to engage in outreach. More than ever before (in a post-COVID-19 world), outreach can play a key role for countries in their efforts to reposition and take advantage of new investment opportunities from near shoring and emerging sectors. The paper provides examples of IPAs continuing their outreach efforts virtually by leveraging technology.en
dc.identifierhttp://documents.worldbank.org/curated/en/463841599078236745/Attracting-Foreign-Direct-Investment-into-Tunisia-through-Outreach-Campaigns
dc.identifier.doi10.1596/34443
dc.identifier.urihttps://hdl.handle.net/10986/34443
dc.languageEnglish
dc.publisherWorld Bank, Washington, DC
dc.relation.ispartofseriesFinance, Competitiveness and Innovation in Focus;
dc.rightsCC BY 3.0 IGO
dc.rights.holderInternational Finance Corporation
dc.rights.urihttp://creativecommons.org/licenses/by/3.0/igo
dc.subjectFOREIGN DIRECT INVESTMENT
dc.subjectINVESTMENT CLIMATE
dc.subjectINVESTMENT POLICY REFORM
dc.subjectJOB CREATION
dc.subjectINVESTOR OUTREACH
dc.titleAttracting Foreign Direct Investment into Tunisia through Outreach Campaignsen
dc.typeBriefen
dc.typeFichefr
dc.typeResumenes
dspace.entity.typePublication
okr.crossref.titleAttracting Foreign Direct Investment into Tunisia through Outreach Campaigns
okr.date.disclosure2020-09-02
okr.doctypePublications & Research
okr.doctypePublications & Research::Brief
okr.docurlhttp://documents.worldbank.org/curated/en/463841599078236745/Attracting-Foreign-Direct-Investment-into-Tunisia-through-Outreach-Campaigns
okr.guid463841599078236745
okr.identifier.doi10.1596/34443
okr.identifier.externaldocumentum090224b087d5b7d7_1_0
okr.identifier.internaldocumentum32375192
okr.identifier.report152562
okr.importedtrueen
okr.language.supporteden
okr.pdfurlhttp://documents.worldbank.org/curated/en/463841599078236745/pdf/Attracting-Foreign-Direct-Investment-into-Tunisia-through-Outreach-Campaigns.pdfen
okr.region.administrativeMiddle East and North Africa
okr.region.countryTunisia
okr.topicInternational Economics and Trade::Foreign Direct Investment
okr.topicMacroeconomics and Economic Growth::Investment and Investment Climate
okr.topicPrivate Sector Development::Business Environment
okr.unitExternal Relations (CCOER)
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