Publication:
Building Commitment to Reform through Strategic Communication : The Five Key Decisions

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dc.contributor.authorCabanero-Verzosa, Cecilia
dc.contributor.authorGarcia, Helen R.
dc.date.accessioned2012-03-19T10:04:36Z
dc.date.available2012-03-19T10:04:36Z
dc.date.issued2009
dc.description.abstractThis workbook gives the reader a management decision-making tool for developing a communication strategy that will support a proposed reform. This decision tool helps a reform project team focus its efforts by disciplining it to select only those communication activities that will prompt its target audiences to learn new information and adopt positive attitudes that lead to desired changes in behavior. The decision-making approach described here also helps program manager's work more effectively with communication specialists. This tool has been used by program managers in developing countries and taught at workshops and in formal courses conducted face-to-face; by videoconference; and through self-paced, computer-based modules. To illustrate how this tool may be used in various types of development activities and in diverse settings, the authors provide examples drawn from projects, economic and sector work, country assistance strategies formulated by donor groups, and country programs designed by developing-country government teams to reduce poverty.en
dc.identifierhttp://www-wds.worldbank.org/external/default/main?menuPK=64187510&pagePK=64193027&piPK=64187937&theSitePK=523679&menuPK=64187510&searchMenuPK=64187283&siteName=WDS&entityID=000334955_20091008024710
dc.identifier.doi10.1596/978-0-8213-7621-8
dc.identifier.isbn978-0-8213-7621-8
dc.identifier.urihttps://hdl.handle.net/10986/2677
dc.languageEnglish
dc.publisherWorld Bank
dc.relation.ispartofseriesWorld Bank Training
dc.rightsCC BY 3.0 IGO
dc.rights.holderWorld Bank
dc.rights.urihttp://creativecommons.org/licenses/by/3.0/igo
dc.subjectABBREVIATIONS
dc.subjectACCESS TO RESOURCES
dc.subjectACTION PLANS
dc.subjectADVERTISING
dc.subjectADVOCACY GROUPS
dc.subjectBANK OPERATIONS
dc.subjectBARRIER
dc.subjectBEHAVIORAL SCIENCE
dc.subjectBEHAVIORS
dc.subjectBELIEFS
dc.subjectBOUNDARIES
dc.subjectBROADCAST
dc.subjectBUSINESS ASSOCIATIONS
dc.subjectBUSINESS CLIMATE
dc.subjectBUSINESS COMMUNITY
dc.subjectBUSINESS ENVIRONMENT
dc.subjectBUSINESS PRACTICES
dc.subjectBUSINESS SECTOR
dc.subjectBUSINESS ยท ASSOCIATIONS
dc.subjectBUSINESSES
dc.subjectBUYERS
dc.subjectCAPACITY BUILDING
dc.subjectCATALOGING
dc.subjectCHANGE AGENT
dc.subjectCHANGE IN BELIEFS
dc.subjectCHANGE PROCESS
dc.subjectCLASSIFICATION
dc.subjectCLASSROOM
dc.subjectCLASSROOMS
dc.subjectCOLLABORATION
dc.subjectCOMMUNICATION ACTIVITIES
dc.subjectCOMMUNICATION ACTIVITY
dc.subjectCOMMUNICATION STRATEGIES
dc.subjectCOMMUNICATION STRATEGY
dc.subjectCOMMUNICATORS
dc.subjectCOMMUNITIES
dc.subjectCOMMUNITIES OF PRACTICE
dc.subjectCOMPETITIVENESS
dc.subjectCONTENTS
dc.subjectCOPYRIGHT
dc.subjectCOPYRIGHT CLEARANCE
dc.subjectCOPYRIGHT CLEARANCE CENTER
dc.subjectCULTURAL VALUES
dc.subjectDECISION MAKING
dc.subjectDECISION-MAKING
dc.subjectDESCRIPTION
dc.subjectDESCRIPTIONS
dc.subjectDESIGNING INTERVENTIONS
dc.subjectDEVELOPING COUNTRIES
dc.subjectDEVELOPING COUNTRY
dc.subjectDISCUSSION
dc.subjectDISCUSSIONS
dc.subjectDISTANCE LEARNING
dc.subjectDOCUMENTS
dc.subjectDOMAIN
dc.subjectE-LEARNING
dc.subjectE-MAIL
dc.subjectEARLY CHILDHOOD CARE
dc.subjectEARLY CHILDHOOD DEVELOPMENT
dc.subjectECONOMIC LIBERALIZATION
dc.subjectECONOMIC REFORM
dc.subjectECONOMIC REFORMS
dc.subjectENABLING ENVIRONMENT
dc.subjectEXCHANGE RATE
dc.subjectEXPORT MARKET
dc.subjectEXPOSURE
dc.subjectEXTERNAL WEB
dc.subjectFINANCIAL RESOURCES
dc.subjectFINANCIAL SUPPORT
dc.subjectFLOW OF INFORMATION
dc.subjectFOREIGN DIRECT INVESTMENT
dc.subjectFOREIGN TRADE
dc.subjectGENERAL POPULATION
dc.subjectGENERAL PUBLIC
dc.subjectGIRLS
dc.subjectGOVERNANCE PRACTICE
dc.subjectGOVERNMENT CONTRACTS
dc.subjectGROSS DOMESTIC PRODUCT
dc.subjectHUMAN RESOURCES
dc.subjectIDEAS
dc.subjectIMPLEMENTATION PROCESS
dc.subjectINFORMATION DISSEMINATION
dc.subjectINFORMATION NEEDS
dc.subjectINFORMATION SHARING
dc.subjectINSTITUTION
dc.subjectINSTITUTION BUILDING
dc.subjectINSTITUTIONAL CAPACITY
dc.subjectINSTITUTIONAL FRAMEWORK
dc.subjectINTERNAL COMMUNICATION
dc.subjectINTERNAL COMMUNICATIONS
dc.subjectINTERNATIONAL AUDIENCES
dc.subjectINTERVENTIONS
dc.subjectINVESTMENT CLIMATE
dc.subjectINVESTMENT CLIMATE REFORM
dc.subjectJURISDICTION
dc.subjectKNOWLEDGE FOR DEVELOPMENT
dc.subjectLEADERSHIP
dc.subjectLICENSE
dc.subjectLICENSES
dc.subjectMACROECONOMIC STABILITY
dc.subjectMANUSCRIPT
dc.subjectMARKET ECONOMY
dc.subjectMARKETING
dc.subjectMATERIAL
dc.subjectMULTIMEDIA
dc.subjectNATURAL RESOURCES
dc.subjectNUTRITION
dc.subjectORGANIZATIONAL CULTURE
dc.subjectOUTPUTS
dc.subjectPARTNERSHIP AGREEMENT
dc.subjectPENSION
dc.subjectPENSION FUND
dc.subjectPENSION REFORM
dc.subjectPOLICY FRAMEWORK
dc.subjectPOLITICAL ECONOMY
dc.subjectPOLITICAL STABILITY
dc.subjectPRACTITIONERS
dc.subjectPRIVATE PARTNERSHIP
dc.subjectPRIVATE SECTOR
dc.subjectPRIVATE SECTOR DEVELOPMENT
dc.subjectPRIVATE SECTOR INVESTMENTS
dc.subjectPRIVATE SECTOR PARTICIPATION
dc.subjectPRIVATIZATION
dc.subjectPROBABILITY
dc.subjectPROCUREMENT
dc.subjectPROFESSIONAL ASSOCIATIONS
dc.subjectPROFESSIONAL TRAINING
dc.subjectPROTOCOL
dc.subjectPUBLIC AWARENESS
dc.subjectPUBLIC FINANCE
dc.subjectPUBLIC PARTICIPATION
dc.subjectPUBLIC RELATIONS
dc.subjectPUBLIC-PRIVATE PARTNERSHIP
dc.subjectQUALITY EDUCATION
dc.subjectQUERIES
dc.subjectRADIO
dc.subjectRED TAPE
dc.subjectREFORM PROGRAM
dc.subjectREFORM PROGRAMS
dc.subjectREGULATORY AGENCIES
dc.subjectREGULATORY BODIES
dc.subjectRESULT
dc.subjectRESULTS
dc.subjectSCHOOL TEACHERS
dc.subjectSEARCH
dc.subjectSOCIAL DEVELOPMENT
dc.subjectSOCIAL GROUPS
dc.subjectSOCIAL INFRASTRUCTURE
dc.subjectTAX
dc.subjectTEACHERS
dc.subjectTECHNICAL ASSISTANCE
dc.subjectTECHNICAL SUPPORT
dc.subjectTELECOMMUNICATIONS
dc.subjectTELECOMMUNICATIONS INDUSTRY
dc.subjectTELEPHONE
dc.subjectTELEVISION
dc.subjectTHINKING
dc.subjectTRADITIONAL APPROACH
dc.subjectTRANSACTION
dc.subjectTRANSPARENCY
dc.subjectWEB
dc.subjectWEB SITE
dc.titleBuilding Commitment to Reform through Strategic Communication : The Five Key Decisionsen
dspace.entity.typePublication
okr.date.disclosure2010-05-19
okr.doctypePublications & Research::Publication
okr.doctypePublications & Research::Publication
okr.docurlhttp://www-wds.worldbank.org/external/default/main?menuPK=64187510&pagePK=64193027&piPK=64187937&theSitePK=523679&menuPK=64187510&searchMenuPK=64187283&siteName=WDS&entityID=000334955_20091008024710
okr.globalpracticeEducation
okr.globalpracticeTransport and ICT
okr.globalpracticeTransport and ICT
okr.globalpracticeTrade and Competitiveness
okr.guid401091468154476066
okr.identifier.doi10.1596/978-0-8213-7621-8
okr.identifier.externaldocumentum000334955_20091008024710
okr.identifier.internaldocumentum11179132
okr.identifier.report50939
okr.language.supporteden
okr.pdfurlhttp://www-wds.worldbank.org/external/default/WDSContentServer/WDSP/IB/2009/10/08/000334955_20091008024710/Rendered/PDF/509390PUB0Stra101Official0Use0only1.pdfen
okr.topicPrivate Sector Development::E-Business
okr.topicEducation::Knowledge for Development
okr.topicPrivate Sector Development::Emerging Markets
okr.topicInformation and Communication Technologies::Information Security & Privacy
okr.topicEducation::Primary Education
okr.unitOperational Communications (EXTOC)
okr.volume1 of 1
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