Publication:
Energy Subsidy Reform Assessment Framework: Designing Communication Campaigns for Energy Subsidy Reform

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dc.contributor.authorWorley, Heather
dc.contributor.authorPasquier, Sara Bryan
dc.contributor.authorCanpolat, Ezgi
dc.date.accessioned2018-08-20T16:46:30Z
dc.date.available2018-08-20T16:46:30Z
dc.date.issued2018-06-30
dc.description.abstractEnergy subsidy reform is not a goal in itself, but rather a means of achieving lasting economic and social progress. Communicating with the public and other key stakeholders about the benefits of reform and the drawbacks of existing subsidies helps build support and acceptance. It can also increase trust and understanding of the political decisions that underpin the reform. International experience shows that communicating before, during, and after subsidy reform is essential to ensuring the smooth rollout of a well-planned and executed energy subsidy reform program (GSIand IISD 2013). Some governments undertaking energy subsidy reform programs either ignore communication with stakeholders or take a top-down approach that fails to recognize stakeholder views and concerns. This happens for many reasons, including lack of understanding about the powerful role communication plays in a successful energy subsidy reform program and the absence of capacity within a government to undertake communication activities. This note is intended for use by governments and aims to (a) advocate for the importance of communicating with citizens proactively about energy subsidy reform and (b) guide practitioners through some of the important elements of an evidence-based and effective communication campaign, including timing, stakeholder consultation, opinion research, messages, messengers, media, and evaluation. This note should be used in combination with other tools, including capacity building workshops and tailored advice from experienced communication professionals.en
dc.identifierhttp://documents.worldbank.org/curated/en/939551530880505644/Designing-Communication-Campaigns-for-Energy-Subsidy-Reform-ESRAF-Good-Practice-Note-10
dc.identifier.doi10.1596/30257
dc.identifier.urihttps://hdl.handle.net/10986/30257
dc.languageEnglish
dc.publisherWorld Bank, Washington, DC
dc.rightsCC BY 3.0 IGO
dc.rights.holderWorld Bank
dc.rights.urihttp://creativecommons.org/licenses/by/3.0/igo
dc.subjectENERGY SUBSIDIES
dc.subjectENERGY SUBSIDY REFORM
dc.subjectCOMMUNICATION
dc.subjectSTAKEHOLDER ENGAGEMENT
dc.subjectAWARENESS
dc.subjectOPINION RESEARCH
dc.subjectSTAKEHOLDER INTERESTS
dc.subjectPUBLIC OPINION
dc.subjectENERGY PRICES
dc.subjectNEEDS ASSESSMENT
dc.subjectNATURAL GAS PRICING
dc.titleEnergy Subsidy Reform Assessment Frameworken
dc.title.subtitleDesigning Communication Campaigns for Energy Subsidy Reformen
dc.typeReporten
dc.typeRapportfr
dc.typeInformees
dspace.entity.typePublication
okr.crossref.titleEnergy Subsidy Reform Assessment Framework
okr.date.disclosure2018-07-06
okr.date.doiregistration2025-05-21T02:23:42.501649Z
okr.doctypePublications & Research::ESMAP Paper
okr.doctypePublications & Research
okr.docurlhttp://documents.worldbank.org/curated/en/939551530880505644/Designing-Communication-Campaigns-for-Energy-Subsidy-Reform-ESRAF-Good-Practice-Note-10
okr.guid939551530880505644
okr.identifier.doi10.1596/30257
okr.identifier.externaldocumentum090224b085d0c538_1_0
okr.identifier.internaldocumentum30231022
okr.identifier.report127998
okr.importedtrueen
okr.language.supporteden
okr.pdfurlhttp://documents.worldbank.org/curated/en/939551530880505644/pdf/ESRAF-note-10-Designing-Communication-Campaigns-for-Energy-Subsidy-Reform.pdfen
okr.region.administrativeEurope and Central Asia
okr.region.countryUkraine
okr.sectorEnergy and Extractives
okr.themePublic sector governance :: Public expenditure, financial management and procurement
okr.topicEnergy::Energy Demand
okr.topicEnergy::Energy Policies & Economics
okr.topicEnergy::Energy and Poverty Alleviation
okr.topicGovernance::Politics and Government
okr.topicInformation and Communication Technologies::Broadcast and Media
okr.topicMacroeconomics and Economic Growth::Taxation & Subsidies
okr.topicPoverty Reduction::Services & Transfers to Poor
okr.topicSocial Development::Participations and Civic Engagement
okr.unitEnergy and Extractives Global Practice; ESMAP
relation.isAuthorOfPublicationa9affa28-4f71-48fa-ba54-a535a89b89c8
relation.isAuthorOfPublication.latestForDiscoverya9affa28-4f71-48fa-ba54-a535a89b89c8
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