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Does Free Sound Too Cheap? The Adverse Effect of a Randomized Text Message Campaign on Program Take-up

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dc.contributor.authorAnnan, Jeannie
dc.contributor.authorKoussoubé, Estelle
dc.contributor.authorTassy, Joséphine
dc.contributor.authorRouanet, Léa
dc.contributor.authorDelavallade, Clara
dc.contributor.authorEvans, David K.
dc.date.accessioned2025-02-12T20:37:12Z
dc.date.available2025-02-12T20:37:12Z
dc.date.issued2025-02-12
dc.description.abstractThis study conducted a randomized experiment to improve participation in a youth employment program in Côte d'Ivoire by testing text message outreach methods. Sending text messages highlighting that the program was free only to eligible youth had no impact, but messages sent to both youth and trusted contacts led to reduced enrollment. This negative effect was smaller for women, and 0 when their contact was also female. Qualitative findings suggest that distrust among unfamiliar contacts contributed to this decline. The study highlights the importance of tailoring communication strategies in job training programs to increase effectiveness, considering recipients’ relationships and trust.en
dc.identifierhttp://documents.worldbank.org/curated/en/099433002112528061/IDU1bf667d10138031441e1afc61494656110d50
dc.identifier.doi10.1596/1813-9450-11063
dc.identifier.doihttps://doi.org/10.1596/1813-9450-11063
dc.identifier.urihttps://hdl.handle.net/10986/42805
dc.languageEnglish
dc.language.isoen_US
dc.publisherWashington, DC: World Bank
dc.relation.ispartofseriesPolicy Research Working Paper; 11063
dc.rightsCC BY 3.0 IGO
dc.rights.holderWorld Bank
dc.rights.urihttps://creativecommons.org/licenses/by/3.0/igo/
dc.subjectYOUTH EMPLOYMENT
dc.subjectTEXT MESSAGE INCENTIVES
dc.subjectPROGRAM TAKE-UP
dc.subjectAFRICA GENDER POLICY
dc.subjectGENDER INNOVATION LAB
dc.subjectWOMEN AND YOUTH EMPLOYMENT
dc.subjectWOMEN AND SOCIAL NORMS
dc.titleDoes Free Sound Too Cheap? The Adverse Effect of a Randomized Text Message Campaign on Program Take-upen
dc.typeWorking Paper
dspace.entity.typePublication
okr.date.disclosure2025-02-12
okr.date.doiregistration2025-04-14T11:50:10.999769Z
okr.date.lastmodified2025-02-11T00:00:00Zen
okr.doctypePolicy Research Working Paper
okr.doctypePublications & Research
okr.docurlhttp://documents.worldbank.org/curated/en/099433002112528061/IDU1bf667d10138031441e1afc61494656110d50
okr.guid099433002112528061
okr.identifier.docmidIDU-bf667d10-3803-441e-afc6-494656110d50
okr.identifier.doi10.1596/1813-9450-11063
okr.identifier.externaldocumentum34455210
okr.identifier.internaldocumentum34455210
okr.identifier.reportWPS11063
okr.import.id6557
okr.importedtrueen
okr.language.supporteden
okr.pdfurlhttp://documents.worldbank.org/curated/en/099433002112528061/pdf/IDU1bf667d10138031441e1afc61494656110d50.pdfen
okr.region.administrativeAfrica Western and Central (AFW)
okr.region.countryCote d'Ivoire
okr.topicInformation and Communication Technologies::Knowledge Management
okr.topicGender::Gender and Economics
okr.topicSocial Protections and Labor::Skills Development and Labor Force Training
okr.topicMacroeconomics and Economic Growth::Income
okr.unitGender Impact Evaluation (AFEGI)
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relation.isAuthorOfPublication837cee1f-30d9-57f4-bb0a-575f65176b3e
relation.isAuthorOfPublication.latestForDiscoveryf8eb22b6-c740-44a9-a7bc-437b497ef6fb
relation.isSeriesOfPublication26e071dc-b0bf-409c-b982-df2970295c87
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