Publication:
Development Communication Sourcebook : Broadening the Boundaries of Communication

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dc.contributor.authorMefalopulos, Paolo
dc.date.accessioned2012-05-25T17:58:36Z
dc.date.available2012-05-25T17:58:36Z
dc.date.issued2008
dc.description.abstractThis Sourcebook illustrates how the emerging paradigm in development communication, focused on participation and two-way communication, constitutes a necessary element in order to avoid the mistakes of the past. It makes the case about the importance of incorporating communication practices into the policies and practices of development. It intends also to offer a broader conception of communication that would take into account other purposes and functions than the usual ones. The study claims that communication is not only about raising awareness, informing, persuading, or changing behavior. It is also about listening, exploring, understanding, empowering, and building consensus for change. This should resonate loud and clear for the reader. Two-way communication, used to understand, assess, explore, and facilitate decision making related to change, combined with the effective use of one-way communication approaches, has been proven to significantly enhance results and the sustainability of development initiatives. This Sourcebook is intended to provide a small contribution in further promoting the understanding and subsequent adoption of such practices, in any sector of intervention. To sum up, these are the two key messages of this publication: (1) two-way communication, when used from the onset of a development initiative, is not only a useful but also a necessary ingredient to enhance development initiatives and avoid the failures of the past, and (2) two-way communication should be applied professionally by specialists familiar with the rich body of knowledge and the diverse range of methods, techniques, and tools of development communication.en
dc.identifierhttp://documents.worldbank.org/curated/en/2008/01/9658930/development-communication-sourcebook-broadening-boundaries-communication
dc.identifier.doi10.1596/978-0-8213-7522-8
dc.identifier.isbn978-0-8213-7522-8
dc.identifier.urihttps://hdl.handle.net/10986/6439
dc.languageEnglish
dc.language.isoen_US
dc.publisherWashington, DC : World Bank
dc.rightsCC BY 3.0 IGO
dc.rights.holderWorld Bank
dc.rights.urihttp://creativecommons.org/licenses/by/3.0/igo/
dc.subjectABBREVIATIONS
dc.subjectACTION PLAN
dc.subjectARTICLE
dc.subjectARTICLES
dc.subjectAUDIOVISUAL PROGRAMS
dc.subjectBACKBONE
dc.subjectBEHAVIORS
dc.subjectBODY OF KNOWLEDGE
dc.subjectBOUNDARIES
dc.subjectBROADCASTS
dc.subjectCAPABILITIES
dc.subjectCAPACITY BUILDING
dc.subjectCATALOGING
dc.subjectCATEGORIZATION
dc.subjectCIVIC ENGAGEMENT
dc.subjectCLIENT COUNTRIES
dc.subjectCOLLABORATION
dc.subjectCOMMON GROUND
dc.subjectCOMMUNICATION ACTIVITIES
dc.subjectCOMMUNICATION CAMPAIGNS
dc.subjectCOMMUNICATION INFORMATION
dc.subjectCOMMUNICATION MODE
dc.subjectCOMMUNICATION MODES
dc.subjectCOMMUNICATION SERVICES
dc.subjectCOMMUNICATION SKILLS
dc.subjectCOMMUNICATION STRATEGIES
dc.subjectCOMMUNICATION STRATEGY
dc.subjectCOMMUNICATION TECHNOLOGIES
dc.subjectCOMMUNITIES
dc.subjectCOMPETENCIES
dc.subjectCOMPLEXITY
dc.subjectCONTENTS
dc.subjectCOPYRIGHT
dc.subjectDECISION MAKERS
dc.subjectDECISION MAKING
dc.subjectDECISION-MAKING
dc.subjectDEMOCRACY
dc.subjectDESCRIPTION
dc.subjectDICTIONARIES
dc.subjectDISABLED PERSONS
dc.subjectDISCOVERY
dc.subjectDISCUSSION
dc.subjectDISCUSSIONS
dc.subjectDOCUMENTS
dc.subjectDRAMATIC CHANGES
dc.subjectE-MAIL
dc.subjectECONOMIC DEVELOPMENT
dc.subjectENGINEERS
dc.subjectENTRY
dc.subjectENTRY POINT
dc.subjectENTRY POINTS
dc.subjectFINANCIAL TERMS
dc.subjectFLOW OF INFORMATION
dc.subjectICT
dc.subjectIDEA
dc.subjectIDEAS
dc.subjectILLUSTRATION
dc.subjectIMAGE
dc.subjectIMPLEMENTATION PROCESS
dc.subjectINFORMATION AND COMMUNICATION TECHNOLOGIES
dc.subjectINFORMATION DISSEMINATION
dc.subjectINFORMATION FLOWS
dc.subjectINFORMATION GAPS
dc.subjectINFORMATION NEEDS
dc.subjectINFORMATION SOCIETY
dc.subjectINFORMATION TECHNOLOGIES
dc.subjectINNOVATION
dc.subjectINSIGHTS
dc.subjectINSTITUTION
dc.subjectINSTITUTIONAL CAPACITY
dc.subjectINTERNAL COMMUNICATION
dc.subjectINTERNAL COMMUNICATIONS
dc.subjectINTERNATIONAL WEB SITE
dc.subjectLATIN AMERICAN
dc.subjectLEADING
dc.subjectLEARNING
dc.subjectLEVELS OF PARTICIPATION
dc.subjectLICENSES
dc.subjectMANAGEMENT TOOL
dc.subjectMANUSCRIPT
dc.subjectMARKETING
dc.subjectMATERIAL
dc.subjectMEDIA
dc.subjectMISSING ELEMENT
dc.subjectNATURAL RESOURCES
dc.subjectNETWORKS
dc.subjectORGANIZATIONAL COMMUNICATION
dc.subjectPARTICIPATORY APPROACH
dc.subjectPRACTITIONERS
dc.subjectPRIVATE SECTOR
dc.subjectPROGRAMS
dc.subjectPROJECT MANAGEMENT
dc.subjectPUBLIC RELATIONS
dc.subjectQUALITY STANDARDS
dc.subjectQUERIES
dc.subjectRADIO
dc.subjectREADING
dc.subjectREDUNDANCY
dc.subjectREFERENCE MATERIAL
dc.subjectREPAIR
dc.subjectRESEARCH METHODS
dc.subjectRESEARCHERS
dc.subjectRESULT
dc.subjectRESULTS
dc.subjectSATELLITES
dc.subjectSOCIAL PROCESS
dc.subjectTECHNICAL COOPERATION
dc.subjectTELECOMMUNICATIONS
dc.subjectTELEPHONE
dc.subjectTERMINOLOGY
dc.subjectTRANSMISSION
dc.subjectTRANSMISSION OF INFORMATION
dc.subjectTRANSPARENCY
dc.subjectTYPOLOGY
dc.subjectUNDERDEVELOPMENT
dc.subjectUSES
dc.subjectVARIETY
dc.subjectVIDEO
dc.subjectVISION
dc.subjectWEB
dc.subjectWEB SITES
dc.titleDevelopment Communication Sourcebook : Broadening the Boundaries of Communicationen
dspace.entity.typePublication
okr.doctypePublications & Research::Publication
okr.doctypePublications & Research::Publication
okr.docurlhttp://documents.worldbank.org/curated/en/2008/01/9658930/development-communication-sourcebook-broadening-boundaries-communication
okr.globalpracticeEducation
okr.globalpracticeTransport and ICT
okr.globalpracticeTransport and ICT
okr.globalpracticeTrade and Competitiveness
okr.guid752011468314090450
okr.identifier.doi10.1596/978-0-8213-7522-8
okr.identifier.externaldocumentum000020953_20080709145627
okr.identifier.internaldocumentum9658930
okr.identifier.report44636
okr.language.supporteden
okr.pdfurlhttp://www-wds.worldbank.org/external/default/WDSContentServer/WDSP/IB/2008/07/09/000020953_20080709145627/Rendered/PDF/446360Dev0Comm1ns0handbook01PUBLIC1.pdfen
okr.topicInformation and Communication Technologies::ICT Policy and Strategies
okr.topicEducation::Educational Technology and Distance Education
okr.topicPrivate Sector Development::E-Business
okr.topicInformation Security and Privacy
okr.topicEducation for Development (superceded)
okr.unitOffice of the Publisher (EXTOP)
okr.volume1 of 1
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