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Women and E-commerce in Africa

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dc.contributor.authorInternational Finance Corporation
dc.date.accessioned2022-08-05T19:04:56Z
dc.date.available2022-08-05T19:04:56Z
dc.date.issued2021-05
dc.description.abstractThe rapid digital transformation underway in Africa has the potential to have an equally transformative impact on women entrepreneurs. Although Africa boasts a higher incidence of women entrepreneurs compared to men, women-owned (WO) businesses across the continent tend to be smaller, have lower average sales, and have fewer employees. The exponential growth of e-commerce in Africa presents an opportunity to close gender gaps by opening more markets to WO enterprises. Advances in disruptive technologies do not always translate into advances in gender equality, and to date, there is limited research that has investigated women’s participation or their success on e-commerce platforms. This report seeks to address this knowledge gap with the first large-scale, sex-disaggregated analysis of e-commerce sellers in Africa and to shed light on the following key questions: (1) how are women entrepreneurs participating and performing in e-commerce?; (2) what are the opportunities and challenges for women entrepreneurs selling on e-commerce platforms?; and (3) is there a business case for e-commerce platforms to invest in women entrepreneurs? To answer these questions, the research team conducted in-depth interviews with sellers, as well as global and regional e-commerce experts; undertook surveys of representative samples of men and women sellers in Côte d’Ivoire, Kenya, and Nigeria; and conducted an analysis of data from Jumia, one of the region’s largest e-commerce platforms.en
dc.identifierhttps://documents.worldbank.org/en/publication/documents-reports/documentdetail/099529308052232798/idu0489deedd05259047320bbe6058a0b20e9196
dc.identifier.doi10.1596/37836
dc.identifier.urihttps://hdl.handle.net/10986/37836
dc.language.isoen_US
dc.publisherWorld Bank, Washington, DC
dc.rightsCC BY 3.0 IGO
dc.rights.holderInternational Finance Corporation
dc.rights.urihttp://creativecommons.org/licenses/by/3.0/igo
dc.subjectWOMEN ENTREPRENEURS
dc.subjectE-COMMERCE
dc.subjectGENDER GAP
dc.subjectTRAINING AND BUSINESS SUPPORT
dc.subjectDIGITAL INCLUSION
dc.titleWomen and E-commerce in Africaen
dc.typeReporten
dc.typeRapportfr
dc.typeInformees
dspace.entity.typePublication
okr.crossref.titleWomen and E-commerce in Africa
okr.date.disclosure2022-08-05
okr.date.doiregistration2025-05-07T11:13:55.440685Z
okr.doctypeEconomic & Sector Work
okr.doctypeEconomic & Sector Work::Women in Development and Gender Study
okr.docurlhttps://documents.worldbank.org/en/publication/documents-reports/documentdetail/099529308052232798/idu0489deedd05259047320bbe6058a0b20e9196
okr.guid099529308052232798
okr.identifier.report174813
okr.language.supporteden
okr.pdfurlhttps://documents1.worldbank.org/curated/en/099529308052232798/pdf/IDU0489deedd05259047320bbe6058a0b20e9196.pdf
okr.region.geographicalAfrica
okr.topicGender::Gender and Development
okr.topicPrivate Sector Development::E-Commerce
okr.unitEFI-SAR-Regional Director (ESADR)
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