Publication:
The Next 4 Billion : Characterizing BoP Markets

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dc.contributor.authorHammond, Allen L.
dc.contributor.authorKramer, William J.
dc.contributor.authorKatz, Robert S.
dc.contributor.authorTran, Julia T.
dc.contributor.authorWalker, Courtland
dc.date.accessioned2012-08-13T08:49:19Z
dc.date.available2012-08-13T08:49:19Z
dc.date.issued2008-07
dc.description.abstractThis study uses empirical measures to describe the behavior of low-income populations as consumers and producers. In aggregate, their purchasing power suggests significant market opportunities. By quantifying this market and describing its characteristics, the author hopes to stimulate business development and investment that can better meet the needs of these populations, as well as increase their productivity and incomes and empower their entry into the formal economy. The four billion people at the base of the economic pyramid Balance of Payment (BoP) all those with incomes below $3,000 in local purchasing power live in relative poverty. Their incomes in current U.S. dollars are less than $3.35 a day in Brazil, $2.11 in China, $1.89 in Ghana, and $1.56 in India. Yet together they have substantial purchasing power: the BoP constitutes a $5 trillion global consumer market.en
dc.identifierhttp://documents.worldbank.org/curated/en/2008/07/9753789/next-4-billion-characterizing-bop-markets
dc.identifier.doi10.1596/9508
dc.identifier.urihttps://hdl.handle.net/10986/9508
dc.languageEnglish
dc.publisherWorld Bank, Washington, DC
dc.relation.ispartofseriesAfrica Region Findings & Good Practice Infobriefs; No. 292
dc.rightsCC BY 3.0 IGO
dc.rights.holderWorld Bank
dc.rights.urihttp://creativecommons.org/licenses/by/3.0/igo/
dc.subjectACCESS TO MARKETS
dc.subjectACCESS TO SERVICES
dc.subjectBANK ACCOUNT
dc.subjectBUSINESS DEVELOPMENT
dc.subjectBUSINESS OPPORTUNITIES
dc.subjectCONSUMER
dc.subjectCONSUMER MARKET
dc.subjectCONSUMERS
dc.subjectDEVELOPING COUNTRIES
dc.subjectDWELLING
dc.subjectEXPENDITURE
dc.subjectEXPENDITURES
dc.subjectFARMERS
dc.subjectFINANCIAL SERVICES
dc.subjectGLOBAL MARKET
dc.subjectHOUSEHOLD INCOME
dc.subjectHOUSEHOLD SPENDING
dc.subjectHOUSEHOLD SURVEYS
dc.subjectHOUSEHOLDS
dc.subjectHOUSING
dc.subjectINCOME DISTRIBUTION
dc.subjectINCOME LEVEL
dc.subjectINCOMES
dc.subjectINFORMAL SETTLEMENTS
dc.subjectINTEREST RATES
dc.subjectINTERNATIONAL FINANCE
dc.subjectLOCAL MONEYLENDERS
dc.subjectLOW INCOME
dc.subjectLOW-INCOME
dc.subjectLOWER INCOME
dc.subjectMARKET ANALYSIS
dc.subjectMARKET DATA
dc.subjectMARKET ECONOMY
dc.subjectMARKET INFORMATION
dc.subjectMARKET SIZE
dc.subjectMIDDLEMEN
dc.subjectMONOPOLISTIC MARKETS
dc.subjectPOOR
dc.subjectPOVERTY LINE
dc.subjectPOVERTY REDUCTION
dc.subjectPRODUCTIVITY
dc.subjectPURCHASING
dc.subjectPURCHASING POWER
dc.subjectRAPID GROWTH
dc.subjectRURAL
dc.subjectRURAL AREAS
dc.subjectSANITATION
dc.subjectSMALL BUSINESSES
dc.subjectSOURCES OF INCOME
dc.subjectSURPLUS
dc.subjectTELECOMMUNICATIONS
dc.subjectURBAN AREAS
dc.titleThe Next 4 Billion : Characterizing BoP Marketsen
dspace.entity.typePublication
okr.date.disclosure2008-08-11
okr.date.doiregistration2025-04-29T10:08:46.717483Z
okr.doctypePublications & Research::Brief
okr.doctypePublications & Research
okr.docurlhttp://documents.worldbank.org/curated/en/2008/07/9753789/next-4-billion-characterizing-bop-markets
okr.globalpracticeMacroeconomics and Fiscal Management
okr.globalpracticeSocial, Urban, Rural and Resilience
okr.globalpracticePoverty
okr.globalpracticeFinance and Markets
okr.globalpracticeFinance and Markets
okr.guid409641468339558031
okr.identifier.externaldocumentum000333037_20080811031757
okr.identifier.internaldocumentum9753789
okr.identifier.report44962
okr.language.supporteden
okr.pdfurlhttp://www-wds.worldbank.org/external/default/WDSContentServer/WDSP/IB/2008/08/11/000333037_20080811031757/Rendered/PDF/449620BRI0Box0327425B0find29201PUBLIC1.pdfen
okr.topicFinance and Financial Sector Development::Debt Markets
okr.topicHousing and Human Habitats
okr.topicMacroeconomics and Economic Growth::Markets and Market Access
okr.topicPoverty Reduction::Rural Poverty Reduction
okr.topicCommunities and Human Settlements
okr.unitOffice of the Publisher (EXTOP)
okr.volume1 of 1
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