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Household Business Performance in Ghana: The Role of Personality Traits and Gender Role Attitudes

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dc.contributor.authorOwoo, Nkechi S.
dc.contributor.authorAmankwah, Akuffo
dc.contributor.authorCastaing, Pauline
dc.contributor.authorPalacios-Lopez, Amparo
dc.date.accessioned2024-06-14T21:14:37Z
dc.date.available2024-06-14T21:14:37Z
dc.date.issued2024-06-14
dc.description.abstractThe informal sector contributes significantly to the total output and employment of low-income countries. While women-owned businesses feature strongly in these informal environments, they are generally characterized by low productivity. This paper explores how household business performance may be influenced by owners’ personality traits and their attitudes toward gender roles. Using multi-topic household survey data collected in two regions of Ghana, the results show that among female business owners, being organized is an important determinant of business success, while among male business owners, power motivation and tenacity are important factors. However, increasing traditionalism tends to dampen the effects of these personality traits for both genders. Other factors that are positively correlated with women-owned business performance include business registration, separating expenses for home and business purposes, ownership of a business bank account, use of social media, as well as urban location of the business. For men-owned businesses, the results show that those that are located in traditional markets, have bank accounts, and use literate employees in their operations tend to perform better. The findings imply that policies that aim to boost women-owned business performance need to consider the main barriers, especially attitudes toward gender roles, that may determine how businesses operate in these settings. The results also suggest the importance of soft skills to boost business performance among men- and women-owned businesses.en
dc.identifierhttp://documents.worldbank.org/curated/en/099427506132435246/IDU10d6f93641c489147d81ae69181bd4a812b04
dc.identifier.doi10.1596/1813-9450-10804
dc.identifier.urihttps://hdl.handle.net/10986/41719
dc.languageEnglish
dc.language.isoen_US
dc.publisherWashington, DC: World Bank
dc.relation.ispartofseriesPolicy Research Working Paper; 10804
dc.rightsCC BY 3.0 IGO
dc.rights.holderWorld Bank
dc.rights.urihttps://creativecommons.org/licenses/by/3.0/igo/
dc.subjectBUSINESS PERFORMANCE
dc.subjectINFORMAL BUSINESSES
dc.subjectGENDER NORMS
dc.subjectPERSONALITY TRAITS
dc.subjectGHANA
dc.subjectJOBS STRATEGIES
dc.subjectGENDER AND ECONOMIC EMPOWERMENT
dc.subjectGENDER EQUALITY
dc.subjectSDG 5
dc.subjectDECENT WORK AND ECONOMIC GROWTH
dc.subjectSDG 8
dc.titleHousehold Business Performance in Ghanaen
dc.title.subtitleThe Role of Personality Traits and Gender Role Attitudesen
dc.typeWorking Paper
dspace.entity.typePublication
okr.associatedcontenthttps://reproducibility.worldbank.org/index.php/catalog/154 Link to data and reproducibility package
okr.crossref.titleHousehold Business Performance in Ghana: The Role of Personality Traits and Gender Role Attitudes
okr.date.disclosure2024-06-14
okr.date.lastmodified2024-06-13T00:00:00Zen
okr.doctypePolicy Research Working Paper
okr.doctypePublications & Research
okr.docurlhttp://documents.worldbank.org/curated/en/099427506132435246/IDU10d6f93641c489147d81ae69181bd4a812b04
okr.guid099427506132435246
okr.identifier.docmidIDU-0d6f9364-c489-47d8-ae69-81bd4a812b04
okr.identifier.doi10.1596/1813-9450-10804
okr.identifier.doihttps://doi.org/10.1596/1813-9450-10804
okr.identifier.externaldocumentum34340304
okr.identifier.internaldocumentum34340304
okr.identifier.reportWPS10804
okr.import.id4491
okr.importedtrueen
okr.language.supporteden
okr.pdfurlhttp://documents.worldbank.org/curated/en/099427506132435246/pdf/IDU10d6f93641c489147d81ae69181bd4a812b04.pdfen
okr.region.administrativeAfrica Western and Central (AFW)
okr.region.countryGhana
okr.topicGender::Gender and Economics
okr.topicGender::Gender and Social Development
okr.topicSocial Protections and Labor::Employment and Unemployment
okr.topicInformation and Communication Technologies
okr.topicIndustry::Industrial and Market Data and Reporting
okr.unitLiving Standards Measurement (DECLS)
okr.unitDevelopment Data Group (DECDG)
relation.isSeriesOfPublication26e071dc-b0bf-409c-b982-df2970295c87
relation.isSeriesOfPublication.latestForDiscovery26e071dc-b0bf-409c-b982-df2970295c87
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