Publication: Malawi - Travel and Tourism : Realizing the Potential
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2010-12-01
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2012-03-19
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Malawi sits amid a vibrant Travel and Tourism (T&T) region that is growing rapidly and increasing its world market share. Proximate to countries with thriving T&T sectors, Malawi has a relatively underdeveloped diversity of natural, cultural, and man-made attractions. It is challenged to embrace effective policies that will enable public and private sector alignment to achieve a viable niche as an economically productive, multi experience destination in its own right. It is important to view tourism as a national priority across sectors and ministries in Malawi. Thus, there is the need to better understand the economic potential of Malawi's T&T sector and recommend strategies to promote a level of competitiveness that leads to further economic growth, employment generation, and poverty reduction. The goal is to identify the economic potential of T&T in Malawi. The objective of T&T in Malawi is to delivering economic growth and diversification is to analyze the value of T&T in Malawi.
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“World Bank. 2010. Malawi - Travel and Tourism : Realizing the Potential. © World Bank. http://hdl.handle.net/10986/2998 License: CC BY 3.0 IGO.”
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