Heuristics on Call: The Impact of Mobile-Phone-Based Business-Management Advice

doi:10.1093/wber/lhad038

Publication:
Heuristics on Call: The Impact of Mobile-Phone-Based Business-Management Advice

creativeworkseries.issn	1564-698X
dc.contributor.author	Cole, Shawn
dc.contributor.author	Joshi, Mukta
dc.contributor.author	Schoar, Antoinette
dc.date.accessioned	2024-08-06T14:24:39Z
dc.date.available	2024-08-06T14:24:39Z
dc.date.issued	2024-02-22
dc.description.abstract	There is growing evidence that business training for micro-entrepreneurs can be effective. However, in-person training can be expensive and imposes costs on the target beneficiaries. This paper presents the results of a two-site randomized evaluation of a light-touch, mobile-phone-based business-training service for microentrepreneurs in India and the Philippines. The results show that the training had a statistically significant impact on the adoption of improved business practices, with an increase of 0.06 to 0.12 standard deviation points when considering a binary indicator of business practices. The study finds no evidence of impacts on business sales or profits, though the confidence intervals are wide enough to include meaningful effect sizes (positive or negative). These results suggest that mobile-phone-based training can be a cost-effective and scalable way to impart business skills to micro-entrepreneurs.	en
dc.identifier	http://documents.worldbank.org/curated/en/099149308012421075/IDU198cbc1df1421614add1b901130eab4fc86f8
dc.identifier.citation	The World Bank Economic Review
dc.identifier.doi	10.1093/wber/lhad038
dc.identifier.issn	0258-6770 (print)
dc.identifier.issn	1564-698X (online)
dc.identifier.uri	https://hdl.handle.net/10986/42011
dc.language	English
dc.language.iso	en_US
dc.publisher	Published by Oxford University Press on behalf of the World Bank
dc.relation.ispartofseries	World Bank Economic Review
dc.rights	CC BY-NC-ND 3.0 IGO
dc.rights.holder	World Bank
dc.rights.uri	https://creativecommons.org/licenses/by-nc-nd/3.0/igo/
dc.subject	BUSINESS TRAINING
dc.subject	RULES OF THUMB
dc.subject	DIGITAL
dc.subject	MICRO-ENTREPRENEURS
dc.subject	INDIA
dc.subject	PHILIPPINES
dc.subject	DECENT WORK AND ECONOMIC GROWTH
dc.subject	SDG 8
dc.title	Heuristics on Call	en
dc.title.subtitle	The Impact of Mobile-Phone-Based Business-Management Advice	en
dc.type	Journal Article
dspace.entity.type	Publication
okr.associatedcontent	https://academic.oup.com/wber/article/38/3/580/7612583 Journal article (version of record)
okr.date.disclosure	2024-08-06
okr.date.lastmodified	2024-08-01T00:00:00Z	en
okr.doctype	Journal Article
okr.doctype	Publications & Research
okr.docurl	http://documents.worldbank.org/curated/en/099149308012421075/IDU198cbc1df1421614add1b901130eab4fc86f8
okr.guid	099149308012421075
okr.identifier.docmid	IDU-98cbc1df-4216-4add-b901-30eab4fc86f8
okr.identifier.doi	10.1093/wber/lhad038
okr.identifier.externaldocumentum	34371962
okr.identifier.internaldocumentum	34371962
okr.identifier.report	192820
okr.import.id	5004
okr.imported	true	en
okr.language.supported	en
okr.pagenumber	580-597
okr.pdfurl	http://documents.worldbank.org/curated/en/099149308012421075/pdf/IDU198cbc1df1421614add1b901130eab4fc86f8.pdf	en
okr.peerreview	Academic Peer Review
okr.region.geographical	World
okr.topic	Information and Communication Technologies::Information Technology
okr.topic	Social Protections and Labor::Skills Development and Labor Force Training
okr.unit	DECVP - Office of Sr. Vice President Development
okr.volume	38 (3)
relation.isJournalIssueOfPublication	e431511b-7b81-4ea5-94fd-5877a46485e1
relation.isJournalIssueOfPublication.latestForDiscovery	e431511b-7b81-4ea5-94fd-5877a46485e1
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