Publication:
Does a Picture Paint a Thousand Words? Evidence from a Microcredit Marketing Experiment

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creativeworkseries.issn1564-698X
dc.contributor.authorPicón, Mario
dc.contributor.authorGiné, Xavier
dc.contributor.authorMansuri, Ghazala
dc.date.accessioned2013-05-21T16:14:14Z
dc.date.available2013-05-21T16:14:14Z
dc.date.issued2011-10-18
dc.description.abstractFemale entrepreneurship is low in many developing economies partly due to constraints on women's time and mobility, often reinforced by social norms. We analyze a marketing experiment designed to encourage female uptake of a new microcredit product. A brochure with two different covers was randomly distributed among male and female borrowing groups. One cover featured 5 businesses run by men while the other had identical businesses run by women. We find that both men and women respond to psychological cues. Men who are not themselves business owners, have lower measured ability and whose wives are less educated respond more negatively to the female brochure, as do women business owners with low autonomy within the household. Women with relatively high levels of autonomy shown the male brochure have a similar negative response, while there is no effect on female business owners with autonomy shown the female brochure. Overall, these results suggest that women's response to psychological cues, such as positive role models, may be mediated by their autonomy and that more disadvantaged women may require more intensive interventions.en
dc.identifier.citationWorld Bank Economic Review
dc.identifier.doi10.1596/13490
dc.identifier.issn1564-698X
dc.identifier.otherdoi:10.1093/wber/lhr026
dc.identifier.urihttps://hdl.handle.net/10986/13491
dc.language.isoen_US
dc.publisherWorld Bank
dc.relation.ispartofseriesWorld Bank Economic Review
dc.rightsCC BY-NC-ND 3.0 IGO
dc.rights.holderWorld Bank
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/igo
dc.subjectaccess to capital
dc.subjectBank Office
dc.subjectborrowing
dc.subjectbusiness networks
dc.subjectbusiness owners
dc.subjectdisadvantaged women
dc.subjecteligible borrowers
dc.subjectentrepreneurs
dc.subjectfemale business
dc.subjectFemale entrepreneurship
dc.subjectGender
dc.subjectInternational Bank
dc.subjectlimited access
dc.subjectmicro-entrepreneurship
dc.subjectMicrocredit
dc.subjectmicrofinance
dc.subjectprofitability
dc.subjectsmall businesses
dc.subjectwoman
dc.subjectwomen business owners
dc.titleDoes a Picture Paint a Thousand Words? Evidence from a Microcredit Marketing Experimenten
dc.typeJournal Articleen
dc.typeArticle de journalfr
dc.typeArtículo de revistaes
dspace.entity.typePublication
okr.crosscuttingsolutionareaPublic-Private Partnerships
okr.crosscuttingsolutionareaGender
okr.date.disclosure2013-04-18
okr.date.doiregistration2025-05-06T11:31:48.517493Z
okr.doctypeJournal Article
okr.globalpracticeFinance and Markets
okr.globalpracticeHealth, Nutrition, and Population
okr.globalpracticeTrade and Competitiveness
okr.identifier.doi10.1093/wber/lhr026
okr.journal.nbpages508-542
okr.language.supporteden
okr.peerreviewAcademic Peer Review
okr.region.countryPakistan
okr.topicFinance and Financial Sector Development::Access to Finance
okr.topicFinance and Financial Sector Development::Bankruptcy and Resolution of Financial Distress
okr.topicFinance and Financial Sector Development::Banks & Banking Reform
okr.topicFinance and Financial Sector Development::Debt Markets
okr.topicFinance and Financial Sector Development::Microfinance
okr.topicGender::Gender and Health
okr.topicPrivate Sector Development::Business Environment
okr.topicPrivate Sector Development::Business in Development
okr.topicPrivate Sector Development::Competitiveness and Competition Policy
okr.volume25(3)
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