Publication: Strategic Communication for Development Projects : A Toolkit for Task Team Leaders
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2003
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2014-09-17
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Efforts to promote general awareness of public health issues - the traditional goal of information, education, and communication (IEC) programs have built a good foundation for population, health, and nutrition (PHN) activities. So communication programs must be designed to support behavior change in key constituencies delivering the message not just to potential clients, but to health providers as well. This document accompanies a toolkit designed to help Bank task managers plan and supervise the implementation of communication activities in PHN projects. It reviews the basic principles of communication for behavior change, presenting a step-by-stop guide to planning and implementing communication activities and linking those steps to the Bank's project cycle. The toolkit contains a set of practical modules, including: communication research approaches for bank projects; a guide to communication indicators; sample term of reference for Bank and Borrower consultants; guide questions for assessing organizational capacity; sample budget and implementation plan; and case studies of best practice in behavior change communication.
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“Cabanero-Verzosa, Cecilia. 2003. Strategic Communication for Development Projects : A Toolkit for Task Team Leaders. © http://hdl.handle.net/10986/20227 License: CC BY 3.0 IGO.”
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