Publication:
Signaling and Technological Marketing Tools for Exporters

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dc.contributor.authorFerro, Esteban
dc.date.accessioned2012-03-19T18:00:13Z
dc.date.available2012-03-19T18:00:13Z
dc.date.issued2011-01-01
dc.description.abstractBesides superior productivity, what other firm characteristics are associated with export success? This empirical study identifies the effects of signaling tools (foreign technical license, International Standards Organization certification, and review of financial statements) and Internet tools (email and website) on export frequency and intensity of firms in developing countries. Using data from the World Bank s Enterprise Survey, the author finds that productivity, size, foreign ownership, International Standards Organization certification, and the use of Internet tools have positive effects on the probability of exporting and on the intensive margin of trade. International Standards Organization certified firms are 22 percent more likely to be exporters, whereas firms that use their own website to communicate with clients and suppliers increase the likelihood they export by 11 percent. Among exporting firms, those that are International Standards Organization certified sell 41 percent more abroad than firms that are not certified. Firms that use email sell 31 percent more in foreign markets than exporting firms that do not.en
dc.identifierhttp://www-wds.worldbank.org/external/default/main?menuPK=64187510&pagePK=64193027&piPK=64187937&theSitePK=523679&menuPK=64187510&searchMenuPK=64187283&siteName=WDS&entityID=000158349_20110124134312
dc.identifier.doi10.1596/1813-9450-5547
dc.identifier.urihttps://hdl.handle.net/10986/3318
dc.languageEnglish
dc.relation.ispartofseriesPolicy Research working paper ; no. WPS 5547
dc.rightsCC BY 3.0 IGO
dc.rights.holderWorld Bank
dc.rights.urihttp://creativecommons.org/licenses/by/3.0/igo/
dc.subjectACCESS TO THE INTERNET
dc.subjectADVERTISEMENT
dc.subjectADVERTISING
dc.subjectASYMMETRIC INFORMATION
dc.subjectBOOK VALUE
dc.subjectBRAND
dc.subjectBRAND NAME
dc.subjectBUSINESS ENVIRONMENT
dc.subjectBUSINESSES
dc.subjectBUYERS
dc.subjectCAPABILITIES
dc.subjectCAPABILITY
dc.subjectCAPITAL EXPENDITURES
dc.subjectCERTIFICATES
dc.subjectCOMPETITIVENESS
dc.subjectCOMPETITORS
dc.subjectCONSTANT RETURNS TO SCALE
dc.subjectCONSUMERS
dc.subjectCORPORATIONS
dc.subjectCORRECT ESTIMATES
dc.subjectCOUNTRY OF ORIGIN
dc.subjectCUSTOMS
dc.subjectDEVELOPMENT ECONOMICS
dc.subjectDEVELOPMENT POLICY
dc.subjectDISTRIBUTION CHANNEL
dc.subjectDOMESTIC MARKET
dc.subjectDOMESTIC MARKETS
dc.subjectE-BUSINESS
dc.subjectECONOMIC ACTIVITY
dc.subjectECONOMIC RESEARCH
dc.subjectEFFICIENT MARKET
dc.subjectEMPLOYMENT
dc.subjectENTERPRISE SURVEY
dc.subjectENTERPRISE SURVEYS
dc.subjectEQUILIBRIUM ANALYSIS
dc.subjectEQUIPMENT
dc.subjectEXPECTED VALUE
dc.subjectEXPENDITURE
dc.subjectEXPORT GROWTH
dc.subjectEXPORT MARKET
dc.subjectEXPORT MARKETS
dc.subjectEXPORT PROMOTION
dc.subjectEXPORTS
dc.subjectFIRMS
dc.subjectFIXED COSTS
dc.subjectFOREIGN COMPANY
dc.subjectFOREIGN MARKETS
dc.subjectFREE PRESS
dc.subjectGLOBAL SUPPLY CHAIN
dc.subjectGUARANTEE OF QUALITY
dc.subjectINDEXATION
dc.subjectINTERMEDIATE GOODS
dc.subjectINTERNATIONAL BUSINESS
dc.subjectINTERNATIONAL COMPETITIVENESS
dc.subjectINTERNATIONAL MARKETS
dc.subjectINTERNATIONAL STANDARDS
dc.subjectINTERNATIONAL TRADE
dc.subjectINVENTORY
dc.subjectINVENTORY MANAGEMENT
dc.subjectLABOR PRODUCTIVITY
dc.subjectLICENSE
dc.subjectLICENSES
dc.subjectLIMIT PRICING
dc.subjectLOTTERY
dc.subjectMANAGEMENT SYSTEM
dc.subjectMANUFACTURING
dc.subjectMARGINAL PRODUCT
dc.subjectMARKET INFORMATION
dc.subjectMARKET OPPORTUNITIES
dc.subjectMARKET ORIENTATION
dc.subjectMARKETING
dc.subjectMARKETPLACE
dc.subjectMISSING DATA
dc.subjectNATIONAL INCOME
dc.subjectNEW TECHNOLOGY
dc.subjectOPEN ACCESS
dc.subjectOWNERSHIP STRUCTURE
dc.subjectPERSONAL DATA
dc.subjectPOLITICAL ECONOMY
dc.subjectPOSITIVE EFFECTS
dc.subjectPRODUCT QUALITY
dc.subjectPRODUCTION COSTS
dc.subjectPRODUCTION FUNCTION
dc.subjectPRODUCTION FUNCTIONS
dc.subjectPRODUCTION PROCESS
dc.subjectPRODUCTIVITY
dc.subjectPROSPECTIVE CUSTOMERS
dc.subjectPURCHASING
dc.subjectQUALITY MANAGEMENT
dc.subjectREGRESSION ANALYSIS
dc.subjectRELIABILITY
dc.subjectRESULT
dc.subjectRESULTS
dc.subjectSEARCH COSTS
dc.subjectSEARCH ENGINES
dc.subjectSIGNALING
dc.subjectSUNK COSTS
dc.subjectSUPPLIER
dc.subjectSUPPLIERS
dc.subjectSUPPLY CHAINS
dc.subjectSYSTEM REQUIREMENTS
dc.subjectTECHNOLOGY TOOLS
dc.subjectTELECOMMUNICATIONS
dc.subjectTOTAL FACTOR PRODUCTIVITY
dc.subjectTOTAL OUTPUT
dc.subjectTOTAL SALES
dc.subjectTRADE FACILITATION
dc.subjectTURNOVER
dc.subjectUSES
dc.subjectVALUE ADDED
dc.subjectWAGES
dc.subjectWEB
dc.subjectWEB HOSTS
dc.subjectWORLD MARKET
dc.titleSignaling and Technological Marketing Tools for Exportersen
dc.title.alternativePolicy Research working paper ; no. WPS 5547en
dspace.entity.typePublication
okr.crosscuttingsolutionareaJobs
okr.crossref.titleSignaling and technological marketing tools for exporters
okr.date.disclosure2011-01-01
okr.date.doiregistration2025-04-10T11:34:51.208772Z
okr.doctypePublications & Research::Policy Research Working Paper
okr.docurlhttp://www-wds.worldbank.org/external/default/main?menuPK=64187510&pagePK=64193027&piPK=64187937&theSitePK=523679&menuPK=64187510&searchMenuPK=64187283&siteName=WDS&entityID=000158349_20110124134312
okr.globalpracticeSocial Protection and Labor
okr.guid451311468322462838
okr.identifier.doi10.1596/1813-9450-5547
okr.identifier.externaldocumentum000158349_20110124134312
okr.identifier.internaldocumentum13683147
okr.identifier.reportWPS5547
okr.language.supporteden
okr.pdfurlhttp://www-wds.worldbank.org/external/default/WDSContentServer/WDSP/IB/2011/01/24/000158349_20110124134312/Rendered/PDF/WPS5547.pdfen
okr.region.administrativeThe World Region
okr.region.administrativeThe World Region
okr.sectorIndustry and trade :: Other domestic and international trade
okr.topicSocial Protections and Labor::Labor Policies
okr.unitDevelopment Research Group (DECRG)
okr.unitDECRG: Trade & Intl. Integration (DECTI)
okr.volume1 of 1
relation.isSeriesOfPublication26e071dc-b0bf-409c-b982-df2970295c87
relation.isSeriesOfPublication.latestForDiscovery26e071dc-b0bf-409c-b982-df2970295c87
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