Publication:
Greener Is Not Always Pricier: Ecolabeling and Price Premium in the Tourism Industry

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dc.contributor.authorBello, Ridwan Bolaji
dc.contributor.authorKassim, Olanrewaju
dc.contributor.authorBello, Sodiq Oladayo
dc.date.accessioned2023-08-30T13:51:03Z
dc.date.available2023-08-30T13:51:03Z
dc.date.issued2023-08-30
dc.description.abstractVoluntary ecolabeling programs have gained popularity in the tourism industry as initiatives for promoting ecofriendly practices among tourism firms. Yet, for these programs to appeal to firms, it is crucial that they generate positive market benefits for ecolabeled firms. This paper studies the effect of a sustainable tourism label on prices of hotel firms. It uses hotel listing data collected from Booking.com and covering more than 6,000 hotels across 10 popular European cities. The paper finds that the presence of the ecolabel is associated with a price premium of approximately 10 percent in the full sample. However, point estimates of this premium vary across cities, from a low of 1 percent in Venice to a high of 22 percent in London. As a novel contribution, the paper shows that the ecolabel delivers a quantitatively and statistically significant price premium only in cities where tourism (destination) competitiveness is high and ecolabel attainment is low. The paper discusses the implications of these findings for firms and policymakers in the industry.en
dc.identifierhttp://documents.worldbank.org/curated/en/099741308242314708/IDU06dbfb6270b9270493609f5b0f9fce7d556a2
dc.identifier.doi10.1596/1813-9450-10552
dc.identifier.urihttps://openknowledge.worldbank.org/handle/10986/40296
dc.languageEnglish
dc.language.isoen
dc.publisherWashington, DC: World Bank
dc.relation.ispartofseriesPolicy Research Working Paper; 10552
dc.rightsCC BY 3.0 IGO
dc.rights.holderWorld Bank
dc.rights.urihttps://creativecommons.org/licenses/by/3.0/igo/
dc.subjectECOLABEL
dc.subjectSUSTAINABLE TOURISM
dc.subjectHOTEL
dc.subjectHEDONIC PRICING MODEL
dc.subjectTOURISM COMPETITIVENESS
dc.titleGreener Is Not Always Pricieren
dc.title.subtitleEcolabeling and Price Premium in the Tourism Industryen
dc.typeWorking Paper
dspace.entity.typePublication
okr.associatedcontenthttps://reproducibility.worldbank.org/index.php/catalog/57 Link to reproducibility package
okr.crossref.titleGreener Is Not Always Pricier: Ecolabeling and Price Premium in the Tourism Industry
okr.date.disclosure2023-08-24
okr.date.doiregistration2025-04-07T08:19:15.671665Z
okr.date.doiregistration2025-04-08T16:08:46.059161Z
okr.date.doiregistration2025-04-09T02:54:29.439638Z
okr.date.lastmodified2023-08-24T00:00:00Zen
okr.doctypePolicy Research Working Paper
okr.doctypePublications & Research
okr.docurlhttp://documents.worldbank.org/curated/en/099741308242314708/IDU06dbfb6270b9270493609f5b0f9fce7d556a2
okr.guid099741308242314708
okr.identifier.docmidIDU-6dbfb627-b927-4936-9f5b-f9fce7d556a2
okr.identifier.doi10.1596/1813-9450-10552
okr.identifier.doihttp://dx.doi.org/10.1596/1813-9450-10552
okr.identifier.externaldocumentum34150163
okr.identifier.internaldocumentum34150163
okr.identifier.reportWPS10552
okr.import.id1652
okr.importedtrueen
okr.language.supporteden
okr.pdfurlhttp://documents.worldbank.org/curated/en/099741308242314708/pdf/IDU06dbfb6270b9270493609f5b0f9fce7d556a2.pdfen
okr.region.geographicalEurope
okr.topicEnvironment::Tourism and Ecotourism
okr.topicIndustry::Accommodation & Tourism Industry
okr.topicInternational Economics and Trade::Foreign Trade Promotion and Regulation
okr.unitIEG
okr.unitFin
okr.unitPS
okr.unitInfra & SD Eval Un (IEGFS)
relation.isSeriesOfPublication26e071dc-b0bf-409c-b982-df2970295c87
relation.isSeriesOfPublication.latestForDiscovery26e071dc-b0bf-409c-b982-df2970295c87
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