Publication:
Mobile Usage at the Base of the Pyramid : Research Findings from Kenya and South Africa

Simple item page
dc.contributor.authorWorld Bank
dc.date.accessioned2014-04-07T17:11:29Z
dc.date.available2014-04-07T17:11:29Z
dc.date.issued2013-05
dc.description.abstractWhile the growth of mobile communications in developing countries has been phenomenal, using mobile phones and applications to meet human and economic development goals is not widespread, for they have not proven acceptable or desirable to the locality into which they are introduced. Therefore, it is deduced that technical know-how and entrepreneurial acumen must be complemented by sociocultural understanding. InfoDev's Mobile Use at the Base of the Pyramid program seeks to contribute to this agenda through on-the-ground studies in developing markets. The first phase of this program supported both qualitative and quantitative research on mobile usage by low-income populations in Kenya and South Africa. This report documents the findings of this program.en
dc.identifierhttp://documents.worldbank.org/curated/en/2013/05/18811833/mobile-usage-base-pyramid-research-findings-kenya-south-africa
dc.identifier.doi10.1596/17623
dc.identifier.urihttps://hdl.handle.net/10986/17623
dc.languageEnglish
dc.language.isoen_US
dc.publisherWashington, DC
dc.rightsCC BY 3.0 IGO
dc.rights.urihttp://creativecommons.org/licenses/by/3.0/igo/
dc.subjectACCESS TO SERVICES
dc.subjectACCESS TO TECHNOLOGY
dc.subjectADVERTISING
dc.subjectAFFORDABLE ACCESS
dc.subjectAPI
dc.subjectAPPLICATION DEVELOPMENT
dc.subjectAPPLICATION PROGRAMMING
dc.subjectAPPLICATION PROGRAMMING INTERFACE
dc.subjectAPPROPRIATE TECHNOLOGY
dc.subjectARRANGEMENTS
dc.subjectARTICLES
dc.subjectATTRIBUTES
dc.subjectBACK OFFICE
dc.subjectBACKBONE
dc.subjectBANDWIDTH
dc.subjectBARRIERS TO ENTRY
dc.subjectBASIC
dc.subjectBIBLIOGRAPHY
dc.subjectBOUNDARIES
dc.subjectBROADBAND
dc.subjectBROWSING
dc.subjectBUSINESS ENVIRONMENT
dc.subjectBUSINESS MODEL
dc.subjectBUSINESS MODELS
dc.subjectBUSINESS OPPORTUNITY
dc.subjectBUSINESS PROCESS
dc.subjectBUSINESS PROCESS OUTSOURCING
dc.subjectBUSINESS STRATEGIES
dc.subjectBUSINESS STRATEGY
dc.subjectBUSINESSES
dc.subjectCALL CENTERS
dc.subjectCASH FLOW
dc.subjectCITIES
dc.subjectCODES
dc.subjectCODING
dc.subjectCOLLABORATION
dc.subjectCOLLECTIVE UNDERSTANDING
dc.subjectCOMMERCIAL BANK
dc.subjectCOMMUNICATION STRATEGIES
dc.subjectCOMMUNICATION TECHNOLOGY
dc.subjectCOMMUNITIES
dc.subjectCOMPETITIVENESS
dc.subjectCOMPETITORS
dc.subjectCOMPLEXITY
dc.subjectCOMPUTERS
dc.subjectCOMPUTING
dc.subjectCONNECTIVITY
dc.subjectCONSUMER BEHAVIOR
dc.subjectCONTENT CREATION
dc.subjectCONTENT PROVIDERS
dc.subjectCONTENTS
dc.subjectDIGITAL
dc.subjectDIGITAL DIVIDE
dc.subjectDIGITIZATION
dc.subjectDISCUSSION
dc.subjectDISCUSSIONS
dc.subjectDISTRIBUTION CHANNEL
dc.subjectDOCUMENTS
dc.subjectE-MAIL
dc.subjectECONOMIC DEVELOPMENT
dc.subjectELECTRICITY
dc.subjectELECTRIFICATION
dc.subjectENABLING ENVIRONMENT
dc.subjectENTERTAINMENT
dc.subjectEXISTING KNOWLEDGE
dc.subjectEXPERIMENTATION
dc.subjectEXPLORATION
dc.subjectFINANCIAL PRODUCTS
dc.subjectFINANCIAL RESOURCES
dc.subjectFINANCIAL SERVICE
dc.subjectFINANCIAL SERVICES
dc.subjectFIXED COSTS
dc.subjectFOCUS GROUP
dc.subjectFOCUS GROUPS
dc.subjectFRAUD
dc.subjectGENERALIZATIONS
dc.subjectGLOBALIZATION
dc.subjectGOVERNMENT POLICY
dc.subjectGOVERNMENT SERVICES
dc.subjectHARDWARE
dc.subjectHUMAN FACTORS
dc.subjectICT
dc.subjectIDEA
dc.subjectIDENTITY
dc.subjectIMAGES
dc.subjectINDICES
dc.subjectINFORMATION AND COMMUNICATION TECHNOLOGY
dc.subjectINFORMATION SERVICES
dc.subjectINFORMATION TECHNOLOGY
dc.subjectINNOVATION
dc.subjectINNOVATION POLICIES
dc.subjectINNOVATIONS
dc.subjectINSIGHTS
dc.subjectINSTANT MESSAGING
dc.subjectINTELLECTUAL PROPERTY
dc.subjectINTELLIGENCE
dc.subjectINTERFACE
dc.subjectINTERFACES
dc.subjectINTERNATIONAL TELECOMMUNICATION
dc.subjectINVENTION
dc.subjectINVENTORS
dc.subjectJAVA
dc.subjectKNOW-HOW
dc.subjectKNOWLEDGE GAP
dc.subjectLEADING
dc.subjectLEARNING
dc.subjectLICENSE
dc.subjectLICENSES
dc.subjectLITERACIES
dc.subjectLITERACY
dc.subjectMANUFACTURING
dc.subjectMARKET SHARE
dc.subjectMARKET SHARES
dc.subjectMARKET TRANSPARENCY
dc.subjectMARKETING
dc.subjectMEDIA
dc.subjectMEDIUM ENTERPRISES
dc.subjectMOBILE ACCESS
dc.subjectMOBILE APPLICATION
dc.subjectMOBILE APPLICATIONS
dc.subjectMOBILE COMMUNICATION
dc.subjectMOBILE COMMUNICATIONS
dc.subjectMOBILE DEVICE
dc.subjectMOBILE DEVICES
dc.subjectMOBILE NETWORK
dc.subjectMOBILE NETWORKS
dc.subjectMOBILE PHONE
dc.subjectMOBILE PHONE SUBSCRIBERS
dc.subjectMOBILE PHONES
dc.subjectMOBILE SERVICES
dc.subjectMOBILE TELEPHONY
dc.subjectMOBILE USERS
dc.subjectMODEL INNOVATION
dc.subjectNETWORK OF AGENTS
dc.subjectNETWORKING
dc.subjectNETWORKS
dc.subjectOPERATING SYSTEMS
dc.subjectOUTSOURCING
dc.subjectPAYMENT SYSTEM
dc.subjectPC
dc.subjectPCS
dc.subjectPEER-TO-PEER
dc.subjectPEER-TO-PEER NETWORKS
dc.subjectPHONE NUMBER
dc.subjectPHOTO
dc.subjectPRIVACY
dc.subjectPRIVATE SECTOR
dc.subjectPRODUCTIVITY
dc.subjectPROGRAMS
dc.subjectPUBLISHING
dc.subjectPURCHASING POWER
dc.subjectQUERIES
dc.subjectRADIO
dc.subjectREGULATORY ENVIRONMENT
dc.subjectRESEARCHERS
dc.subjectRESULT
dc.subjectRESULTS
dc.subjectSAN
dc.subjectSEARCH
dc.subjectSEARCH ENGINES
dc.subjectSEARCHING
dc.subjectSILICON
dc.subjectSITE
dc.subjectSITES
dc.subjectSMART PHONE
dc.subjectSMART PHONES
dc.subjectSOCIAL ACTIVITIES
dc.subjectSOCIAL FORCES
dc.subjectSOCIAL NETWORKING
dc.subjectSOCIAL NETWORKS
dc.subjectSOFTWARE COMPANIES
dc.subjectSOFTWARE DEVELOPERS
dc.subjectTACIT KNOWLEDGE
dc.subjectTECHNOLOGICAL ADVANCES
dc.subjectTECHNOLOGICAL STANDARDS
dc.subjectTECHNOLOGY INVESTMENT
dc.subjectTELECOMMUNICATIONS
dc.subjectTELEPHONE
dc.subjectTELEVISION
dc.subjectTRANSACTION
dc.subjectTRANSLATION
dc.subjectTYPE OF KNOWLEDGE
dc.subjectUNIVERSAL ACCESS
dc.subjectUNIVERSAL ACCESS GOALS
dc.subjectUSER
dc.subjectUSERS
dc.subjectUSES
dc.subjectVALUE CREATION
dc.subjectVARIETY
dc.subjectVOICE OVER IP
dc.subjectVOIP
dc.subjectWEB
dc.subjectWEB BROWSER
dc.subjectWIFI
dc.subjectWIRELESS
dc.subjectWISDOM
dc.titleMobile Usage at the Base of the Pyramid : Research Findings from Kenya and South Africaen
dspace.entity.typePublication
okr.crosscuttingsolutionareaJobs
okr.date.disclosure2014-01-17
okr.date.doiregistration2025-05-05T12:31:09.035901Z
okr.doctypePublications & Research::Working Paper
okr.doctypePublications & Research
okr.docurlhttp://documents.worldbank.org/curated/en/2013/05/18811833/mobile-usage-base-pyramid-research-findings-kenya-south-africa
okr.globalpracticeEducation
okr.globalpracticeTransport and ICT
okr.globalpracticeTransport and ICT
okr.globalpracticeTrade and Competitiveness
okr.guid118831468009577379
okr.identifier.externaldocumentum000461832_20140117140751
okr.identifier.internaldocumentum18811833
okr.identifier.report84012
okr.language.supporteden
okr.pdfurlhttp://www-wds.worldbank.org/external/default/WDSContentServer/WDSP/IB/2014/01/17/000461832_20140117140751/Rendered/PDF/840120WP0Box380IC00mbop0kenyasa0web.pdfen
okr.region.administrativeAfrica
okr.topicInformation Security and Privacy
okr.topicEducation::Knowledge for Development
okr.topicTechnology Industry
okr.topicPrivate Sector Development::E-Business
okr.topicInformation and Communication Technologies::ICT Policy and Strategies
okr.topicIndustry
okr.unitInfo. Dvlpmt (InfoDev)-Grant Adm (FIEID)
okr.volume1 of 1
Files
Original bundle
Now showing 1 - 2 of 2
Thumbnail Image
Name:
840120WP0Box380IC00mbop0kenyasa0web.pdf
Size:
2.19 MB
Format:
Adobe Portable Document Format
Download
No Thumbnail Available
Name:
840120WP0Box380IC00mbop0kenyasa0web.txt
Size:
127.95 KB
Format:
Plain Text
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Plain Text
Description:
Download
Collections
Other papers