Publication:
Virtual Windows Through Glass Walls? Digitalization for Low-Mobility Female Entrepreneurs

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dc.contributor.authorAlhorr, Layane
dc.date.accessioned2024-06-14T20:08:15Z
dc.date.available2024-06-14T20:08:15Z
dc.date.issued2024-06-14
dc.description.abstractSocial norms and childcare responsibilities often constrain women's mobility and work. This paper investigates the promise of digitalization in unlocking the growth of home-based businesses, an economic lifeline for women in developing countries. To do so, Jordanian female entrepreneurs were offered access to virtual storefronts through Facebook business pages, as well as access to an online digital marketing training created in collaboration with local social media influencers. After six months of hands-on support, treated women had higher business survival, weekly revenue, and attracted more online clients. Machine learning heterogeneity analysis reveals that higher business performance and limitations on the owner's ability to leave her house at baseline are particularly predictive of effects. Together, results suggest that when constraints to technology adoption are lifted, digitalization can unlock windows of opportunity to talented female entrepreneurs, especially those mobility-constrained among them.en
dc.identifierhttp://documents.worldbank.org/curated/en/099347306132442378/IDU13eb13acf14061148ec1a6df1a4686e5627fd
dc.identifier.doi10.1596/1813-9450-10803
dc.identifier.urihttps://hdl.handle.net/10986/41718
dc.languageEnglish
dc.language.isoen_US
dc.publisherWashington, DC: World Bank
dc.relation.ispartofseriesPolicy Research Working Paper; 10803
dc.rightsCC BY 3.0 IGO
dc.rights.holderWorld Bank
dc.rights.urihttps://creativecommons.org/licenses/by/3.0/igo/
dc.subjectBUSINESS TRAINING AND OUTSOURCING
dc.subjectFIRM GROWTH
dc.subjectFEMALE ENTREPRENEURSHIP
dc.subjectDIGITAL MARKETING
dc.titleVirtual Windows Through Glass Walls? Digitalization for Low-Mobility Female Entrepreneursen
dc.typeWorking Paper
dspace.entity.typePublication
okr.crossref.titleVirtual Windows Through Glass Walls? Digitalization for Low-Mobility Female Entrepreneurs
okr.date.disclosure2024-06-13
okr.date.doiregistration2025-04-29T02:38:14.843831Z
okr.date.lastmodified2024-06-13T00:00:00Zen
okr.doctypePolicy Research Working Paper
okr.doctypePublications & Research
okr.docurlhttp://documents.worldbank.org/curated/en/099347306132442378/IDU13eb13acf14061148ec1a6df1a4686e5627fd
okr.guid099347306132442378
okr.identifier.docmidIDU-3eb13acf-4061-48ec-a6df-a4686e5627fd
okr.identifier.doi10.1596/1813-9450-10803
okr.identifier.doihttps://doi.org/10.1596/1813-9450-10803
okr.identifier.externaldocumentum34340265
okr.identifier.internaldocumentum34340265
okr.identifier.reportWPS10803
okr.import.id4464
okr.importedtrueen
okr.language.supporteden
okr.pdfurlhttp://documents.worldbank.org/curated/en/099347306132442378/pdf/IDU13eb13acf14061148ec1a6df1a4686e5627fd.pdfen
okr.region.administrativeMiddle East and North Africa
okr.region.countryJordan
okr.topicGender::Gender and Economics
okr.topicIndustry::Cottage Industry
okr.topicInformation and Communication Technologies::ICT Data and Statistics
okr.unitOffice of the Chief Economist (MNACE)
okr.volume
relation.isSeriesOfPublication26e071dc-b0bf-409c-b982-df2970295c87
relation.isSeriesOfPublication.latestForDiscovery26e071dc-b0bf-409c-b982-df2970295c87
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