Publication:
Mobile Usage at the Base of the Pyramid in South Africa

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dc.contributor.authorWorld Bank
dc.date.accessioned2014-04-07T18:34:52Z
dc.date.available2014-04-07T18:34:52Z
dc.date.issued2012-12
dc.description.abstractMobile phones are the primary means of accessing information or communicating for those who live at the base of the pyramid (BoP). It is likely that the mobile phone will therefore also be the preferred medium to provide value-added services to those at the BoP, whether they are private users or informal businesses, for the foreseeable future. Although the prepaid mobile model has brought voice and text services to this group, sustainable, replicable models for enhanced services, products and applications are far more limited. The purpose of the study is to investigate the demand for mobile applications, services and products, with a view to increasing economic opportunities and improving well-being for users at the BoP. The key objectives of the study are the following: i) to increase understanding of the actual usage of mobile services, products and applications at the BoP, and to understand their potential for economic and social empowerment; ii) to identify scalable examples of services, products and applications at the concept, prototype, or early product-development stages; iii) to develop tools and instruments to map viable operation models and objects of various segments of the BoP markets and to identify user needs; and iv) to formulate recommendations for business planning and policy development that can support this potential.en
dc.identifierhttp://documents.worldbank.org/curated/en/2012/12/18807105/mobile-usage-base-pyramid-south-africa
dc.identifier.doi10.1596/17629
dc.identifier.urihttps://hdl.handle.net/10986/17629
dc.languageEnglish
dc.language.isoen_US
dc.publisherWashington, DC
dc.rightsCC BY 3.0 IGO
dc.rights.urihttp://creativecommons.org/licenses/by/3.0/igo/
dc.subjectACCESS TO SERVICES
dc.subjectACCESS TO TECHNOLOGY
dc.subjectACCESS TO THE INTERNET
dc.subjectADSL
dc.subjectADVERTISEMENTS
dc.subjectADVERTISING
dc.subjectAFFORDABLE ACCESS
dc.subjectANIMATIONS
dc.subjectANNUAL REPORT
dc.subjectAPI
dc.subjectAPPLIANCES
dc.subjectAPPLICATION PROGRAMMING
dc.subjectAPPLICATION PROGRAMMING INTERFACE
dc.subjectARRANGEMENTS
dc.subjectBACKBONE
dc.subjectBANDWIDTH
dc.subjectBASIC
dc.subjectBROADBAND
dc.subjectBROADCASTING
dc.subjectBROWSER
dc.subjectBROWSING
dc.subjectBUSINESS ACTIVITIES
dc.subjectBUSINESS MODEL
dc.subjectBUSINESS MODELS
dc.subjectBUSINESS PARTNERS
dc.subjectBUSINESS PLANNING
dc.subjectBUSINESS PURPOSES
dc.subjectBUSINESSES
dc.subjectCELL PHONES
dc.subjectCHAT ROOMS
dc.subjectCITIES
dc.subjectCLASSIFICATION
dc.subjectCOLLABORATION
dc.subjectCOMMUNICATION PATTERNS
dc.subjectCOMMUNITIES
dc.subjectCOMPETITIVE MARKETS
dc.subjectCOMPETITIVENESS
dc.subjectCOMPUTER ACCESS
dc.subjectCOMPUTER USAGE
dc.subjectCOMPUTER USE
dc.subjectCOMPUTER USER
dc.subjectCOMPUTER USERS
dc.subjectCOMPUTERS
dc.subjectCONFIGURATIONS
dc.subjectCONNECTIVITY
dc.subjectCONTENTS
dc.subjectCREDIT CARD
dc.subjectCREDIT CARDS
dc.subjectDATA NETWORK
dc.subjectDATA RATE
dc.subjectDATA SERVICES
dc.subjectDATUM
dc.subjectDESCRIPTION
dc.subjectDEVICES
dc.subjectDISTANCE LEARNING
dc.subjectDISTRIBUTION CHANNELS
dc.subjectDOCUMENTS
dc.subjectE-MAIL
dc.subjectE-SERVICES
dc.subjectE-STRATEGY
dc.subjectEBOOKS
dc.subjectECONOMIC DEVELOPMENT
dc.subjectELECTRICITY
dc.subjectELECTRIFICATION
dc.subjectELECTRONIC COMMUNICATIONS
dc.subjectEMAIL ADDRESS
dc.subjectEMAIL ADDRESSES
dc.subjectEMAILS
dc.subjectEND USERS
dc.subjectEND-USERS
dc.subjectENTERTAINMENT
dc.subjectENTRY
dc.subjectFIBRE OPTICS
dc.subjectFINANCIAL SERVICES
dc.subjectFINANCIAL SYSTEM
dc.subjectFINANCIAL TRANSACTIONS
dc.subjectFOCUS GROUP
dc.subjectFOCUS GROUPS
dc.subjectGOVERNMENT ORGANIZATIONS
dc.subjectGOVERNMENT SERVICES
dc.subjectHARDWARE
dc.subjectHIGH-SPEED
dc.subjectICT
dc.subjectID
dc.subjectINDICES
dc.subjectINFORMATION COMMUNICATIONS
dc.subjectINFORMATION COMMUNICATIONS TECHNOLOGY
dc.subjectINFORMATION SOCIETY
dc.subjectINNOVATION
dc.subjectINNOVATION PROGRAM
dc.subjectINNOVATIONS
dc.subjectINSTANT MESSAGING
dc.subjectINTERFACE
dc.subjectINTERFACES
dc.subjectINTERNATIONAL TELECOMMUNICATIONS
dc.subjectINTERNET ACCESS
dc.subjectINTERNET CONNECTIVITY
dc.subjectINTERNET SERVICE PROVIDERS
dc.subjectINTERNET SERVICES
dc.subjectINTERNET USE
dc.subjectIP
dc.subjectISPS
dc.subjectKNOW HOW
dc.subjectKNOWLEDGE ECONOMY
dc.subjectLEGAL FRAMEWORK
dc.subjectLIBRARIES
dc.subjectLICENSE
dc.subjectLICENSES
dc.subjectLICENSING
dc.subjectLITERACY
dc.subjectLOGIC
dc.subjectMARKET SEGMENT
dc.subjectMARKET SHARE
dc.subjectMARKETING
dc.subjectMEDIA
dc.subjectMOBILE ACCESS
dc.subjectMOBILE APPLICATION
dc.subjectMOBILE APPLICATIONS
dc.subjectMOBILE DEVICE
dc.subjectMOBILE NETWORK
dc.subjectMOBILE NETWORKS
dc.subjectMOBILE PHONE
dc.subjectMOBILE PHONES
dc.subjectMOBILE SERVICE
dc.subjectMOBILE SERVICES
dc.subjectMOBILE TELEPHONE
dc.subjectMOBILE USERS
dc.subjectNETWORK SERVICES
dc.subjectNETWORKING
dc.subjectNETWORKS
dc.subjectNICHE MARKET
dc.subjectOBJECTS
dc.subjectOPEN ACCESS
dc.subjectOPEN-SOURCE OPERATING SYSTEM
dc.subjectOPERATING SYSTEM
dc.subjectOPERATING SYSTEMS
dc.subjectORDERING
dc.subjectPAYMENT SYSTEM
dc.subjectPAYMENT SYSTEMS
dc.subjectPC
dc.subjectPERSONAL INFORMATION
dc.subjectPOLITICAL ENGAGEMENT
dc.subjectPRIVATE SECTOR
dc.subjectPRIVATE SECTOR INVESTMENT
dc.subjectPRODUCT DEVELOPMENT
dc.subjectPROGRAMS
dc.subjectPROTOCOL
dc.subjectPROTOTYPE
dc.subjectPUBLIC ACCESS
dc.subjectPUBLIC ACCESS POINT
dc.subjectPUBLIC ACCESS POINTS
dc.subjectQUALITY OF SERVICE
dc.subjectQUERIES
dc.subjectRADIO
dc.subjectREADING
dc.subjectREAL TIME
dc.subjectREGULATORY ENVIRONMENT
dc.subjectREGULATORY FRAMEWORK
dc.subjectREGULATORY RECOMMENDATIONS
dc.subjectREPOSITORY
dc.subjectRESULT
dc.subjectRESULTS
dc.subjectRETAIL PRICES
dc.subjectREVENUE MODELS
dc.subjectSERVER
dc.subjectSERVICE PROVIDER
dc.subjectSERVICE PROVIDERS
dc.subjectSERVICES TO CITIZENS
dc.subjectSMART PHONE
dc.subjectSMART PHONES
dc.subjectSOCIAL DEVELOPMENT
dc.subjectSOFTWARE COMPONENTS
dc.subjectSPREADSHEETS
dc.subjectTARGETS
dc.subjectTECHNICAL ASPECTS
dc.subjectTELECOMMUNICATIONS
dc.subjectTELECOMMUNICATIONS MARKETS
dc.subjectTELECOMMUNICATIONS PROVIDER
dc.subjectTELEPHONE
dc.subjectTELEPHONE MARKETS
dc.subjectTEXT
dc.subjectTRANSACTION
dc.subjectTRANSLATION
dc.subjectUSER
dc.subjectUSERS
dc.subjectUSES
dc.subjectVALUE CHAIN
dc.subjectVENDOR
dc.subjectVIDEO
dc.subjectVIDEO GAME
dc.subjectVIDEOS
dc.subjectWEB
dc.subjectWEBSITE
dc.subjectWIRELESS
dc.subjectWIRELESS COMMUNICATIONS
dc.subjectWORLD TRADE
dc.titleMobile Usage at the Base of the Pyramid in South Africaen
dspace.entity.typePublication
okr.crosscuttingsolutionareaJobs
okr.date.disclosure2014-01-16
okr.date.doiregistration2025-05-05T11:41:14.031767Z
okr.doctypePublications & Research::Working Paper
okr.doctypePublications & Research
okr.docurlhttp://documents.worldbank.org/curated/en/2012/12/18807105/mobile-usage-base-pyramid-south-africa
okr.globalpracticeEducation
okr.globalpracticeTransport and ICT
okr.globalpracticeTransport and ICT
okr.globalpracticeTrade and Competitiveness
okr.guid233371468114545252
okr.identifier.externaldocumentum000333037_20140116154255
okr.identifier.internaldocumentum18807105
okr.identifier.report84009
okr.language.supporteden
okr.pdfurlhttp://www-wds.worldbank.org/external/default/WDSContentServer/WDSP/IB/2014/01/16/000333037_20140116154255/Rendered/PDF/840090WP0Box380africa0bop0study0web.pdfen
okr.region.administrativeAfrica
okr.region.countrySouth Africa
okr.topicInformation Security and Privacy
okr.topicInformation and Communication Technologies::ICT Policy and Strategies
okr.topicTechnology Industry
okr.topicEducation::Education for the Knowledge Economy
okr.topicPrivate Sector Development::E-Business
okr.topicIndustry
okr.unitInfo. Dvlpmt (InfoDev)-Grant Adm (FIEID)
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