Mitchell, PaulChaman-Ruiz, Karla2012-05-312012-05-312007978-0-8213-7165-7https://hdl.handle.net/10986/6731The World Bank and other development organizations work closely with governments to improve the living conditions of people in developing countries, expanding their development visions and helping them to achieve their goals. Development communication is a client-oriented strategy, contributing a powerful set of tools for the success of development initiatives. This paper includes the following headings: introduction; framework; the development communication methodology; the communication-based assessment (CBA); opening the dialogue -- components of the CBA; and contribution of the CBA to operational projects.en-USCC BY 3.0 IGOACCESS TO EDUCATIONACCESS TO INFORMATIONACCOUNTABILITYACTION PLANADVERTISINGANALYTICAL TOOLSBEHAVIORSBELIEFSBILLBOARDSBOUNDARIESBROADCASTBROADCASTINGBUSINESSESCAPACITY-BUILDINGCATALOGINGCHANGE AGENTCIVIL SOCIETYCIVIL SOCIETY ORGANIZATIONSCODESCOMMUNICATION ACTIVITIESCOMMUNICATION CAMPAIGNSCOMMUNICATION INFRASTRUCTURECOMMUNICATION RESEARCHCOMMUNICATION SERVICESCOMMUNICATION STRATEGIESCOMMUNICATION STRATEGYCOMMUNITIESCOMPLAINTSCOMPLEXITYCONFIDENCECONSENSUS BUILDINGCOPYRIGHTCRIMECRIMINALCUSTOMER SERVICEDISCUSSIONDISCUSSION GROUPSDISPUTE RESOLUTIONDISSEMINATION OF INFORMATIONDOCUMENTSELECTRICITYEND USERSFINANCIAL RESOURCESFINANCIAL RISKSFLOW OF INFORMATIONFOCUS GROUPSFORCES OF CHANGEGENERAL POPULATIONGENERAL PUBLICGOOD GOVERNANCEGOVERNMENT OFFICIALSGRAPHIC DESIGNERSHUMAN CAPITALHUMAN COMMUNICATIONHUMAN RELATIONSHIPSHUMAN RESOURCESHUMAN RIGHTSIDEAIMAGEIMAGESIMPLEMENTING AGENCIESINFORMAL RELATIONSHIPSINFORMATION COMMUNICATIONINFORMATION COMPONENTINFORMATION DISSEMINATIONINFORMATION FLOWINFORMATION FLOWSINITIATIVEINSPECTIONINSTITUTIONINSTITUTIONAL CAPACITYINSTITUTIONAL FRAMEWORKINSTITUTIONAL SUPPORTINTERNAL COMMUNICATIONINTERNATIONAL COMPANIESINTERNATIONAL CONSULTANTINTERNATIONAL CONSULTANTSINTERPERSONAL COMMUNICATIONINVESTIGATIONSISBNISSNJUDICIAL PROCESSJUDICIAL SYSTEMJUDICIARYJUSTICEKNOWLEDGE ECONOMYLAWSLEADERSHIPLEADINGLEGAL ENVIRONMENTLEGAL FRAMEWORKLEGAL FRAMEWORKSLEGAL PROFESSIONALSLEVEL OF KNOWLEDGELICENSELICENSESMARKETINGMASS MEDIAMATERIALMEDIAMEDIA RELATIONSMINISTERMINISTERSNETWORKSORGANIZATIONAL COMMUNICATIONPOLICEPOLITICAL INTERESTSPOLITICAL LEADERSPOLITICIANSPRACTITIONERSPRESS RELEASESPRINT MEDIAPRINTINGPRIVATE SECTORPRIVATE SECTOR PARTICIPATIONPRIVATIZATIONPROFESSIONAL ASSOCIATIONSPROPAGANDAPUBLIC OFFICIALSPUBLIC OPINIONPUBLIC OPINION POLLSPUBLIC RELATIONSQUERIESRADIORADIO STATIONSRESULTRESULTSSERVICE PROVIDERSSITUATIONAL KNOWLEDGESOCIAL INTERACTIONSOCIAL RELATIONSHIPSSOLICITATIONSOURCES OF INFORMATIONSPEECHSUPERVISIONTECHNICAL ASSISTANCETELEVISIONTERMINOLOGYTEXTTHINK TANKSTRANSMISSIONTRANSPARENCYTYPOLOGIESUSESVERNACULAR LANGUAGESWEBWEB SITESWorld Bank10.1596/978-0-8213-7165-7