World Bank2012-06-132012-06-132008-10https://hdl.handle.net/10986/7919Policy makers in India recognize the importance o f well-functioning markets to agricultural growth, food security, and broad-based rural development. Markets facilitate the commercialization and diversification of farming, and they are essential for efficiently bringing food and agricultural products to domestic and international consumers. Well functioning domestic markets can reduce the cost of food and assure stability of supply, which as the recent global food crisis has highlighted, are key to assuring the food security of poor and non-poor households. They also open opportunities for greater value-addition and employment throughout the economy. The rapid growth of the Indian economy is bringing new forces for change in agricultural marketing and processing systems. Changes in consumer demand are fueled by rising incomes, increasing urbanization, a growing middle class demanding more diversified and higher-quality food, more working women demanding access to prepared or processed foods and more convenient shopping under one roof, and increased exposure to products through wider media penetration (domestic and international television, cable, and internet). These forces in turn drive changes in the structure of marketing and encourage agricultural diversification.CC BY 3.0 IGOACCESS TO CAPITALACCESS TO MARKETACCESS TO MARKETSADDITIVESADVERSE EFFECTSAGRICULTURAL COMMODITIESAGRICULTURAL EXPORTAGRICULTURAL EXPORTSAGRICULTURAL GROWTHAGRICULTURAL MARKETAGRICULTURAL MARKET DEVELOPMENTAGRICULTURAL MARKETINGAGRICULTURAL MARKETING SYSTEMSAGRICULTURAL MARKETSAGRICULTURAL POLICYAGRICULTURAL PRACTICESAGRICULTURAL PRODUCEAGRICULTURAL PRODUCTIVITYAGRICULTURAL PRODUCTSAGRICULTURAL RESEARCHAGRICULTURAL SECTORAGRICULTURAL TECHNOLOGYAGRICULTURAL TRADEAGRICULTUREAGROINDUSTRIESAGROPROCESSINGALCOHOLIC BEVERAGESANIMAL HEALTHARTIFICIAL SWEETENERSAUCTIONAUCTIONSBEERBEVERAGESBOTTLESBREADCAPACITY BUILDINGCASHEW NUTCEREALSCOLD CHAINCOLD STORAGECOLD STORAGE FACILITIESCOMMERCECOMMERCIALIZATIONCOMMUNITY PARTICIPATIONCOMPETITIVENESSCONDENSED MILKCONSUMER DEMANDCONSUMER PREFERENCECONTRACT FARMINGCOTTONCREAMCROP INSURANCECROP PRODUCTIONCROPSDAIRYDIETDIRECT MARKETINGDIVERSIFICATIONDOMESTIC CONSUMERSDOMESTIC MARKETDOMESTIC MARKETSDRAINAGEDRINKING WATERDURABLE GOODSEDIBLE OILSEGGSEMERGING MARKETEMPLOYMENT OPPORTUNITIESENVIRONMENTAL DEGRADATIONEQUIPMENTESSENTIAL OILSEXHIBITIONSEXPENDITUREEXPENDITURESEXPORTEXPORT MARKETSEXPORT PERFORMANCEEXPORT PROMOTIONEXPORTSEXTENSIONEXTENSION AGENTSEXTENSION SERVICEEXTENSION SERVICESEXTRACTSFARMFARM PRICESFARM STRUCTUREFARMERFARMERSFARMSFEEDFEMALE PARTICIPATIONFIELD TRIALSFISHFLOURFOOD ADDITIVESFOOD ADULTERATIONFOOD CHAINFOOD CONSUMPTIONFOOD FORTIFICATIONFOOD IMPORTSFOOD INDUSTRIESFOOD LAWFOOD PRICESFOOD PROCESSINGFOOD PROCESSING INDUSTRYFOOD PRODUCTSFOOD SAFETYFOOD SAFETY STANDARDSFOOD SECURITYFOOD SYSTEMFOOD TESTINGFOREIGN EXCHANGEFORWARD CONTRACTSFRUITFRUIT JUICESFRUIT PRODUCTSFRUITSGAUGEGRAINSGROSS DOMESTIC PRODUCTGROUNDNUTGROUNDNUT OILHARNESSHAZARDHOUSEHOLD INCOMEHOUSEHOLD INCOMESHOUSEHOLDSHUMAN CAPITALHUMAN CAPITAL ASSETSHURDLESHYGIENEHYPERMARKETSIMPORT DUTIESINCOME GROWTHINCOMESINFANT FOODSINTEGRATIONINTERNATIONAL MARKETINTERNATIONAL MARKETSIRRADIATIONIRRIGATIONLABELINGLABOR MARKETLABORATORIESLEVYLIVELIHOODSLIVESTOCKLIVESTOCK PRODUCTSMAIZEMANGOESMARKET DEVELOPMENTMARKET DEVELOPMENT ACTIVITIESMARKET INFORMATIONMARKET INFORMATION SYSTEMSMARKET MANAGEMENTMARKET ORIENTATIONMARKET POTENTIALMARKET REVENUESMARKET SUPPORTMARKET SURVEILLANCEMARKET SYSTEMMARKETINGMARKETING ARRANGEMENTSMARKETING BOARDMARKETING STANDARDSMEALMEATMILK PROCESSINGMILK PRODUCTSMILLINGNUT PRODUCTSOIL PRODUCTSORGANIC FOODSPACKAGINGPACKINGPASTAPESTICIDEPLANTING MATERIALPOOR HOUSEHOLDSPOTATOESPOULTRYPOVERTY RATEPOVERTY RATESPOVERTY REDUCTION STRATEGYPRIVATE SECTORPRIVATE STORAGEPROCESSED FOODSPRODUCE MARKETING BOARDPRODUCE MARKETING BOARDSPRODUCER GROUPSPRODUCER ORGANIZATIONSPRODUCT QUALITYPULSESPURCHASE PRICESQUALITY REQUIREMENTSQUALITY STANDARDSRETAILRETAILINGRICERURAL AREASRURAL BANKSRURAL COOPERATIVESRURAL CREDITRURAL DEVELOPMENTRURAL ECONOMYRURAL FINANCERURAL GROWTHRURAL HOUSEHOLDSRURAL INFRASTRUCTURERURAL POORRURAL POVERTYRURAL POVERTY REDUCTIONRURAL ROADRURAL ROADSSAFETY HAZARDSSAFETY ISSUESSAGOSALESALESSANITATIONSICKLESSOFT DRINKSSOYBEANSPADESSPICESSTABILIZERSSTORAGE CAPACITYSUBSTITUTESUBSTITUTESSUGARSUPERMARKETSUPERMARKETSSUPPLY CHAINSUPPLY CHAINSTANNINGTAPIOCATEATOMATOESTRACTORSTRANSACTIONTURMERICUNIVERSITIESVEGETABLE PRODUCTIONVEGETABLESVILLAGE LEADERSVOLUMEWAREHOUSEWAREHOUSESWHEATWHEAT FLOURWHOLESALE MARKETINGWHOLESALINGWorld Bank10.1596/7919