World BankWorld Health Organization2024-06-032024-06-032024-06-03https://hdl.handle.net/10986/41640Efforts to understand and address the linkages between behavior and health outcomes have been an area of engagement in public health for decades. This joint report from the World Bank and the World Health Organization examines the complex ways in which behavior shapes health outcomes, the historical antecedents to the current focus on behavioral science in public health, and the models adopted by over 40 behavioral insights units operating in the health sector in 26 countries around the world.en-USCC BY 3.0 IGOSDG 3PUBLIC HEALTHBEHAVIORAL SCIENCEHUMAN RIGHTBIUReportWorld Bank and World Health Organization10.1596/41640