World Bank GroupGlobal Development Solutions2015-10-192015-10-192015https://hdl.handle.net/10986/22782Kenya’s textile and apparel sector has the potential to play a key role in anchoring the country’s deeper movement into middle income status and in serving as a source of gainful employment for its fast growing, young population. As a manufactured good, it offers opportunities for increased value capture and streamlined trade logistics and for the building of skills and experience from the factory floor to management level. Based on these foundations, it therefore serves as a potential gateway to other manufactured goods, offering opportunities for Kenya to capture an increasing share of global trade and to advance economic diversification. The report is structured as follows: chapter two describes global and regional market trends in textile and apparel. Chapter three reviews the evolution, growth, and performance of the apparel sector in Kenya and then analyzes the sector in terms of markets, products, and stakeholders. Chapter four focuses on Kenya’s performance in terms of relevant macro indicators and highlights the critical constraints faced by apparel manufacturers and exporters in Kenya. Chapter five concludes with recommendations. Where possible, chapters end with a summary of key points and conclusions.en-USCC BY 3.0 IGONEW MARKETMERCHANDISEE-MAILEXPORT MARKETSSUPERVISIONEQUIPMENTENTERPRISE DEVELOPMENTCUSTOMERPRICE STABILIZATIONOUTDATED TECHNOLOGYLEGAL ENFORCEMENTSCERTIFICATEMARKET OPPORTUNITIESMATERIALSDATA CENTERSALESBUYERDIRECT SALESINSTITUTIONAL SUPPORTMARKET OPPORTUNITYMARKET INCENTIVEINFORMATION FLOWSCAPABILITYVALUE CHAINTARGET MARKETINFORMATIONDOMESTIC MARKETMARKET ORIENTATIONIMAGEMARKET SHARESCOPYRIGHTTECHNICAL SKILLSSUPPLY CHAIN STRUCTURETRACEABILITYHOME MARKETPRICETECHNICAL UNIVERSITYPRODUCT QUALITYTIME PERIODACCESS TO MARKETMARKET ACCESSMARKET INFORMATIONMARKET TRENDSRETAILMASS MARKETCUSTOMS CLEARANCEPRODUCTION PROCESSPRICE FIXINGMARKET SEGMENTINSTITUTIONSWHOLESALERHUMAN RESOURCELABOR MARKETLINKDATAADVERTISINGEXPORT MARKETINGFEASIBILITY STUDYCOMMERCEFEASIBILITY STUDIESFINANCIAL INSTITUTIONGOVERNMENT POLICYCOMPUTERSBRANDSPERFORMANCE INDICATORSBUSINESS TO BUSINESSREBATESPRICE VOLATILITYREBATECUSTOMIZATIONPRODUCTSCUSTOMSTARGETSPRODUCTIVITYCOST OF LIVINGMARKETSMARKETINGBUYERSLIMITED ACCESSACTION PLANPRIVATE SECTOR DEVELOPMENTTRAINING SYSTEMSMATERIALPRODUCTINTERNATIONAL COMPETITIONNATURAL RESOURCESHACKINGCONSUMER DEMANDEXPORT MARKETRETAIL OUTLETSBRANDTELEPHONEEXPENDITUREMANUFACTURINGTECHNOLOGYHUMAN CAPITALTRAINING COURSESPROCUREMENTINFERIOR PRODUCTSBUSINESS PLANGLOBAL MARKETINTERNATIONAL TRADEVOLATILITYTIME FRAMECUSTOMER BASETECHNOLOGY DEVELOPMENTRESULTSDELIVERY TIMESVALUEDOCUMENT REQUIREMENTSCOMPETITIVENESSELECTRICITYFOREIGN INVESTMENTCUSTOMDEMANDNETWORKSFAXINTERMEDIATE GOODSBEST PRACTICEPRIVATE SECTORMARKETPARADIGM SHIFTNICHE MARKETACCESS TO MARKETSNATIONAL TRAININGSUPPLY CHAINNEW MARKETSBRAND IMAGEQUERIESMARKET SEGMENTSDELIVERY TIMEADMINISTRATIONCONSUMER MARKETRESULTGOVERNMENT POLICIESINPUT PROVIDERSICTMASS CUSTOMIZATIONMARKET SHARELICENSESTECHNOLOGY TRANSFERB2BBUSINESSBUSINESSESHUMAN RESOURCESPERFORMANCEBUSINESS BUREAUBUSINESS ENVIRONMENTCOMPETITIVE ADVANTAGESUPPLYPURCHASINGCOMPETITIVE PRICESMARKET DEMANDBUSINESS PLANSMARKETPLACEMARKET STUDYINNOVATIONCERTIFICATESINSTITUTIONPROFITWAREHOUSESINVESTMENTSTIME-TO-MARKETCHAMBER OF COMMERCESUPPLY CHAIN MANAGEMENTNEW TECHNOLOGYCUSTOMER SEGMENTSWHOLESALERSCUSTOMERSSUPPLIERSFIXED COSTDATABASECAPITAL INVESTMENTEXTERNAL MARKETSTECHNOLOGIESCOMMODITYOUTSOURCINGINTERNATIONAL MARKETSTARGETCOTTON PRICEPRICESQUALITY OF SERVICECONSUMER DEMANDSPRODUCTION PROCESSESCOMPETITIVE ADVANTAGESWorking PaperWorld Bank10.1596/22782