Friedson-Ridenour, SophiaEdey, Kinfe2023-03-122023-03-122023-03-12https://openknowledge.worldbank.org/handle/10986/39510Connecting female entrepreneurs to digital platforms that provide access to information and resources is possible, even in low-income and low-bandwidth settings. However, supporting initial take-up may require traditional, in-person marketing and onboarding. This brief shares lessons from a pilot of a digital mentoring platform in Ethiopia. The target users were female entrepreneurs in Ethiopia’s Somali region. The pilot found that on-boarding female entrepreneurs to digital platforms and helping them progress through the user experience is possible, but also suggests that thoughtful design modifications are critical. These modifications include: (a) using old-fashioned marketing strategies; (b) adopting a tech-plus-touch approach; (c) prioritizing a mobile-first low-bandwidth option; (d) simplifying onboarding requirements; and (e) providing educational and guidance resources.en-USCC BY-NC 3.0 IGOFEMALE ENTREPENEURSDIGITAL PLATFORMSACCESS TO INFORMATIONTECH-PLUS-TOUCHGENDER INNOVATION LABAFRICA GENDER POLICYWOMEN AND PRIVATE SECTOR DEVELOPMENTBriefWorld Bank10.1596/39510