International Finance Corporation2015-04-142015-04-142011https://hdl.handle.net/10986/21746Sri Lanka's population is still largely rural, nearly 85 percent lives outside of cities. There will probably be rural-to-urban migration in the future, which represents a potential opportunity to m-money providers. People working in cities often wish to repatriate their savings to their rural families conveniently and at a low cost. Income is fairly evenly spread across Sri Lanka s provinces, with the exception of the Western Province where Colombo, the largest city, is situated. Its GDP per capita places Sri Lanka near the average of comparable Southeast Asian countries. Malaysia is clearly an outlier with a considerably higher GDP per capita, but Sri Lanka s GDP is higher than that of the Philippines, where m-money has taken off dramatically. Poverty is less of a problem in Sri Lanka relative to countries like Bangladesh or Cambodia, where GDP per capita is much lower. The key point is that Sri Lanka is at a different stage in its economic development and is unlikely to have the same socioeconomic conditions that made m-money in Kenya accelerate so rapidly.en-USCC BY-NC-ND 3.0 IGOACCESS TO BANK ACCOUNTSACCESS TO FINANCEACCESS TO FINANCIAL SERVICESACCOUNT HOLDERSACQUISITION COSTACQUISITION COSTSADBADVERTISEMENTSADVERTISINGADVISORY SERVICESAFFILIATESATMATM PENETRATIONATMSAUDITSAUTOMATED TELLER MACHINESAVERAGE EXCHANGE RATEBALANCE INQUIRIESBALANCE INQUIRYBANK ACCOUNTBANK ACCOUNTSBANK BRANCHBANK BRANCHESBANK CHARGESBANK OF THAILANDBANK SERVICESBANKING FEESBANKING INDUSTRYBANKING SECTORBANKING SERVICEBANKING SERVICESBANKING SYSTEMBANKSBARRIERS TO ENTRYBLACK MARKETBROAD ACCESSBUSINESS DEVELOPMENTBUSINESS MODELBUSINESS MODELSBUSINESS OPPORTUNITIESBUSINESS OPPORTUNITYCALL CENTERCAPITAL ADEQUACYCASH PAYMENTSCASH WITHDRAWALCASH WITHDRAWALSCELL PHONESCENTRAL BANK OF SRI LANKACHECKING ACCOUNTSCOMMERCIAL BANKCOMMERCIAL BANKSCONSUMERCONSUMER FINANCECONSUMERSCREDIT CARDCREDIT CARD COMPANYCREDIT CARD PAYMENTCREDIT CARD USECREDIT CARDSCREDIT MARKETCURRENT ACCOUNTCURRENT ACCOUNTSCUSTOMER BASEDEBIT CARDDEBIT CARDSDEPOSITDEPOSIT BALANCEDEPOSITORSDEPOSITSDEPRECIATIONDEVELOPMENT BANKDEVELOPMENT BANKSE-GOVERNMENTE-PAYMENTSEARNINGSECONOMIC ACTIVITIESECONOMIC DEVELOPMENTEDUCATION LEVELSELECTRONIC ACCOUNTSELECTRONIC PAYMENTEMPLOYEEEXPATRIATESFAMILIESFAMILY BANK ACCOUNTSFINANCIAL ACCESSFINANCIAL DATAFINANCIAL INSTITUTIONSFINANCIAL INTERESTFINANCIAL LITERACYFINANCIAL POSITIONFINANCIAL PRODUCTSFINANCIAL SECTORFINANCIAL SERVICESFINANCIAL SYSTEMFORMAL FINANCIAL SECTORFORMAL FINANCIAL SERVICESGENDERGOVERNMENT BANKSGOVERNMENT PENSIONGOVERNMENT PENSIONSHOUSEHOLDSIDIDENTITY DOCUMENTSINCOMEINCOME GROUPINCOME GROUPSINCOMESINEQUALITYINFORMAL LOANSINFORMATION SERVICESINSURANCEINSURANCE PREMIUMINTERNATIONAL FINANCEINTERNATIONAL LAWINVESTMENT ADVICEKNOWLEDGE LEVELSLABOR FORCELABOR FORCE SURVEYLACK OF AWARENESSLEGISLATIONLEVEL OF EDUCATIONLEVEL OF KNOWLEDGELIABILITYLICENSESLIVING STANDARDLOANLOAN PAYMENTSLOAN REQUESTSLOW COSTMAJOR BANKSMARKET SEGMENTSMARKET SHAREMARKET SHARESMARKETINGMARKETING EFFORTMARKETING STRATEGYMASS MARKETMASS MEDIAMASS TRANSITMATERIALMEDICAL BILLMEDIUM ENTERPRISESMERCHANTMERCHANTSMETROPOLITAN AREASMICROCREDITMICROFINANCEMICROFINANCE INSTITUTIONMICROFINANCE INSTITUTIONSMICROINSURANCEMIGRATIONMOBILE ACCESSMOBILE PHONEMONEY MARKETMONEY ORDERMONEY ORDERSMONEY SOLUTIONMONEY TRANSFERMONIESMONTHLY INCOMEMONTHLY PAYMENTSNEW BUSINESSNEW COMPANYNEW ENTRANTSNEW TECHNOLOGIESNONBANKSOUTREACHPAYMENT SERVICESPAYMENT SYSTEMSPEER REVIEWPENETRATION RATEPENSION ACCOUNTSPERMANENT MAILING ADDRESSPOINT OF SALEPOINT-OF-SALEPREMIUM RATEPRINT MEDIAPROBABILITYPUBLIC TRANSPORTPURCHASESQUERIESREGIONAL DEVELOPMENT BANKSREGISTRATION PROCESSREGULAR PAYMENTSREGULATORY ENVIRONMENTREGULATORY FRAMEWORKRELIABILITYREMITTANCEREMITTANCESREPAYMENTSRESPONSIBILITIESRETAIL BANKINGRETAIL SAVINGSRISK PROFILESALARYSALESAVINGSSAVINGS ACCOUNTSAVINGS ACCOUNTSSAVINGS BANKSECURITIESSERVICE PROVIDERSMALL BUSINESSESSMALL FARMERSSMART CARDSMART CARDSSOCIAL WELFARESOCIAL WELFARE PROGRAMSOCIOECONOMIC BACKGROUNDSSOCIOECONOMIC DATASOURCE OF FUNDSSOURCE OF INFORMATIONSPECIALIZED BANKSSTAKEHOLDERSSTART-UPSTART-UP CAPITALSTARTUP CAPITALSTATE BANKSSUBSIDIARYSUPPLY CHAINSUPPLY CHAIN MANAGEMENTTELECOMMUNICATIONS EQUIPMENTTELLERSTRADITIONAL BANKINGTRANSACTIONTRANSACTION FEETRANSACTIONAL ACCOUNTSTRANSACTIONS COSTUNIONURBAN AREASURBANIZATIONUSERUSERSUTILITY BILLUTILITY BILLSVARIABLE COSTSWEB SITESWHITE-COLLAR WORKERSWorking PaperInternational Finance Corporation10.1596/21746