World Bank2012-06-152012-06-152006-06https://hdl.handle.net/10986/8181The Government of Ethiopia (GOE) has set in train an initiative to develop the tourism sector in Ethiopia. This study supports this objective through in depth analysis of the supply and demand sides of the sector and by proposing a focused and viable strategy to grow tourist visitation and revenues whilst supporting the GOE poverty reduction goals. The study identified that tourism generated approximately US$ 132 million in in country expenditure revenue from a base of about 150,000 foreign visitors who came to Ethiopia for various purposes such as leisure, business and conferences and to visit friends and relatives. The study established that each of these categories of visitor have different expenditure and length of stay characteristics and based on this suggests a strategy of focusing on the development of leisure tourism, identifying this as the segment with the most potential to deliver growth. A final theme focuses on the need to improve demand for tourism and to work on the image of Ethiopia. Several strategies are suggested including marketing and business development support for Ethiopian tour operators and accommodation owners. A major issue identified is that Ethiopia has little defined product being sold in the market place. It is expected that a strategy that defines product, develops it and improves its delivery will yield improved demand and image results.en-USCC BY 3.0 IGOACCOMMODATION OWNERSADBAIR TRAVELAIRLINESAIRPORT FACILITIESANCIENT SITESARTATTRACTIONSBASICBEAUTIFUL SCENERYBIG GAMEBIRD WATCHINGBUSINESS DEVELOPMENTCAPITAL CITYCASTLESCATHEDRALCHURCHCHURCHESCIVILIZATIONCONSERVATIONCONSUMER SPENDINGCONSUMERSCRAFTCRAFTSCULTURAL ASSETSCULTURAL EVENTSCULTURAL HERITAGECULTURAL HERITAGE PRESERVATIONCULTURAL HERITAGE SITESCULTURAL HERITAGE TOURISMCULTURAL SITESCULTURAL TOURISMCULTURAL TOURSCULTURAL TRADITIONSCULTURAL WORLD HERITAGEECO-TOURISMECOLOGICAL SYSTEMSECONOMIC DEVELOPMENTECONOMIC GROWTHECONOMIC IMPACT OF TOURISMECONOMIC IMPACTS OF TOURISMECONOMIC LIBERALIZATIONEMPLOYMENT GENERATIONENTRANCE FEESENVIRONMENTAL MANAGEMENTFESTIVALSFOLKLOREFOREIGN TOURISTFOREIGN TOURISTSFOREIGN VISITORSFORTSGLOBAL TOURISMGOVERNMENT POLICIESHANDICRAFTSHERITAGEHERITAGE PROJECTHERITAGE TOURISMHISTORIC HERITAGEHISTORIC SITESHOLIDAYSHOST COMMUNITIESHOST COMMUNITYHOTELHOTEL ASSOCIATIONHOTEL MANAGERSHOTEL OWNERSHOTEL WORKERSHOTELIERSHOTELSIMPACT OF TOURISMIMPACTS OF TOURISMIMPORTANCE OF TOURISMINSECURITY OF TENUREINTERNATIONAL COUNCIL ON MONUMENTSINTERNATIONAL OPERATORSINTERNATIONAL TOUR OPERATORSINTERNATIONAL TOURISMINTERNATIONAL TOURISTINTERNATIONAL TOURIST ARRIVALSINTERNATIONAL TOURISTSINTERNATIONAL VISITORSLAND USELANDSCAPESLEARNINGLEISURELEISURE EDUCATIONLEISURE TOURISMLEISURE TOURISTSLITERATURELOCAL HANDICRAFTSLOCAL TOURISTSMASTER PLANMINISTER FOR TOURISMMONASTERIESMONUMENTSMOUNTAIN RANGESMUSEUMSNATIONAL MUSEUMNATIONAL PARKNATIONAL PARKSNATIONAL TOURISM STRATEGYNATURAL ASSETSNATURAL ATTRACTIONSNATURAL ENVIRONMENTNATURAL PARKSNATURAL SITESNEW HOTELSNUMBERS OF TOURISTSPALACEPASSENGERSPERCEPTIONPERCEPTIONSPERFORMING ARTSPOOR TOURISMPROMOTIONAL STRATEGYQUALITY OF FACILITIESRECREATIONREGULATORY FRAMEWORKSRESORTSRESTORATIONSERVICE PROVIDERSSERVICE SECTORSILVERSOCIAL EXCLUSIONSOUVENIR SHOPSSPECIES OF BIRDSSPORTSSTAKEHOLDER GROUPSSTAKEHOLDERSSTONESUSTAINABILITYSUSTAINABILITY OF TOURISMSUSTAINABLE TOURISMTEMPLETOURTOUR OPERATIONSTOUR OPERATORTOUR OPERATORSTOUR OPERATORS ASSOCIATIONTOUR PACKAGESTOURISMTOURISM ACTIVITIESTOURISM ACTIVITYTOURISM ASSETSTOURISM ASSOCIATIONTOURISM AUTHORITYTOURISM BUREAUTOURISM COMMISSIONTOURISM COMPANYTOURISM COUNCILTOURISM DEMANDTOURISM DEVELOPMENTTOURISM DEVELOPMENT STRATEGYTOURISM ECONOMYTOURISM ENTERPRISETOURISM ENTERPRISESTOURISM EXPENDITURETOURISM GROWTHTOURISM INDUSTRIESTOURISM INDUSTRYTOURISM INFRASTRUCTURETOURISM MARKETTOURISM MASTER PLANTOURISM PERSPECTIVETOURISM PLANNINGTOURISM POLICIESTOURISM POLICYTOURISM PRODUCTTOURISM PRODUCTSTOURISM PROMOTIONTOURISM RECEIPTSTOURISM RESEARCHTOURISM REVENUESTOURISM SECTORTOURISM SITESTOURISM STRATEGIESTOURISM STRATEGYTOURISM TRAININGTOURIST ATTRACTIONSTOURIST BOARDTOURIST COMMISSIONTOURIST DESTINATIONTOURIST DESTINATIONSTOURIST EXPENDITURETOURIST EXPERIENCETOURIST GENERATING COUNTRIESTOURIST GUIDETOURIST INDUSTRYTOURIST ITINERARIESTOURIST NUMBERSTOURIST REVENUETOURIST SITESTOURIST TRAFFICTOURISTSTOURSTRANSPARENCYTRANSPORT INFRASTRUCTURETRANSPORT SECTORTRANSPORT SERVICESTRAVEL AGENCIESTRAVEL AGENTSTRAVEL GUIDESTRAVELERSTRIPTROPICAL FORESTSUNESCO WORLD HERITAGEVACATIONVISITORVISITOR ARRIVALSWILDLIFE CONSERVATIONWILDLIFE RESERVESWORLD HERITAGEWORLD HERITAGE SITESWORLD TOURISMWORLD TOURISM ORGANIZATIONWorld Bank10.1596/8181