Cabanero-Verzosa, Cecilia2014-09-172014-09-172003https://hdl.handle.net/10986/20227Efforts to promote general awareness of public health issues - the traditional goal of information, education, and communication (IEC) programs have built a good foundation for population, health, and nutrition (PHN) activities. So communication programs must be designed to support behavior change in key constituencies delivering the message not just to potential clients, but to health providers as well. This document accompanies a toolkit designed to help Bank task managers plan and supervise the implementation of communication activities in PHN projects. It reviews the basic principles of communication for behavior change, presenting a step-by-stop guide to planning and implementing communication activities and linking those steps to the Bank's project cycle. The toolkit contains a set of practical modules, including: communication research approaches for bank projects; a guide to communication indicators; sample term of reference for Bank and Borrower consultants; guide questions for assessing organizational capacity; sample budget and implementation plan; and case studies of best practice in behavior change communication.en-USCC BY 3.0 IGOACCESS TO INFORMATIONADMINISTRATIVE SYSTEMSADVERTISINGAGEDALTERNATIVE STRATEGYAPPROPRIATE TECHNOLOGYBABIESBEHAVIOR CHANGEBEHAVIORSBELIEFSBEST PRACTICEBEST PRACTICESBIRTH ATTENDANTSBREAST FEEDINGBREASTFEEDINGBROADCASTBULLETINCAPACITY BUILDINGCAPACITY-BUILDINGCHANGE IN BEHAVIORCHANGE IN POPULATIONCHILD CARECHILD HEALTHCHILD SURVIVALCHILDBIRTHCLASSROOM TEACHERSCLINICSCOLLABORATIONCOMMUNICATION ACTIVITIESCOMMUNICATION ACTIVITYCOMMUNICATION CAMPAIGNCOMMUNICATION CHANNELSCOMMUNICATION DATACOMMUNICATION EFFORTSCOMMUNICATION SKILLSCOMMUNICATION SPECIALISTSCOMMUNICATION STRATEGIESCOMMUNICATION STRATEGYCOMMUNITIESCOMPLEXITYCONDOMCONDOM USECONDOMSCONTRACEPTIVE METHODCONTRACEPTIVE METHODSCONTRACEPTIVESCOPYRIGHTCOUNSELORSDATA COLLECTIONDATA SOURCESDECISION MAKINGDECISION-MAKINGDELIVERY SYSTEMDEMAND FOR SERVICESDEVELOPING COUNTRIESDISCUSSIONDISCUSSIONSDISSEMINATIONDISTANCE LEARNINGDOCUMENTSDRUGSEPIDEMIOLOGICAL RESEARCHEXIT INTERVIEWFAMILY CAREFAMILY CARE INTERNATIONALFAMILY HEALTHFAMILY PLANNINGFAMILY PLANNING PROGRAMFAMILY PLANNING PROGRAMSFAMILY WELFAREFEWER PEOPLEFINANCIAL RESOURCESFOCUS GROUP DISCUSSIONSFOCUS GROUPSHEALTH CAREHEALTH CENTERSHEALTH EDUCATIONHEALTH FACILITIESHEALTH INDICATORSHEALTH INTERVENTIONSHEALTH OUTCOMESHEALTH PROBLEMSHEALTH PROMOTIONHEALTH PROVIDERSHEALTH RISKSHEALTH SERVICESHEALTH SYSTEMSHEALTH WORKERSHIVHOSPITALHOSPITALSHOUSEHOLD LEVELHUMAN DEVELOPMENTHUMAN RESOURCESIDEASILLNESSILLNESSESIMMUNIZATIONIMMUNIZATIONSIMPLEMENTATION PLANIMPLEMENTATION STAGESIMPROVEMENT OF HEALTHINFANTINFORMED CHOICEINSTITUTIONAL CAPACITYINTEGRATIONINTENDED AUDIENCESINTERMEDIARIESINTERPERSONAL COMMUNICATIONINTERVENTIONLEARNINGLOGISTICAL INFORMATIONMARKET RESEARCHMARRIED MENMARRIED WOMENMASS COMMUNICATIONMASS MEDIAMATERIALMATERNAL MORTALITYMATERNAL MORTALITY RATESMEASLESMEASLES IMMUNIZATIONMEDIAMEDICINESMIDWIVESMINISTRIES OF HEALTHMINISTRY OF HEALTHMODERN CONTRACEPTIONMORBIDITYMORTALITYMOTHERMULTIPLE PARTNERSNATIONAL FAMILY PLANNINGNETWORKSNEWBORNSNUMBER OF PEOPLENUTRITIONOBSTETRIC EMERGENCIESOPINION LEADERSORAL REHYDRATION THERAPYORGANIZATIONAL STRUCTUREORGANIZATIONAL SYSTEMSOUTREACH WORKERSPARTICIPATORY METHODSPARTICIPATORY PROCESSPERFORMANCE INDICATORSPHARMACIESPHYSICIANSPOLITICAL SUPPORTPOPULATION ACTIVITIESPOSTERSPOTENTIAL USERSPREGNANCYPREGNANT WOMENPRETESTINGPREVENTIVE ACTIONPRIVATE SECTORPROBLEM SOLVINGPROGRESSPROTOTYPEPUBLIC AWARENESSPUBLIC HEALTHPUBLIC HEALTH PROBLEMPUBLIC HOSPITALSQUALITY OF SERVICEQUALITY SERVICESQUANTITATIVE RESEARCHRADIORADIO PROGRAMRADIO PROGRAMSRESOURCE CONSTRAINTSRESULTRESULTSRETAIL OUTLETSRURAL AREASSAFE MOTHERHOODSECONDARY SCHOOLSECONDARY SCHOOLSSECRETARY OF HEALTHSERVICE DELIVERYSERVICE PROVIDERSSERVICE PROVISIONSERVICE QUALITYSEXSEXUAL INTERCOURSESEXUALLY TRANSMITTED DISEASESSITESSMOKERSSMOKINGSOCIAL EXPECTATIONSSOCIAL FACTORSSOCIAL MARKETINGSOCIAL NORMSSOCIAL SUPPORTSOURCES OF INFORMATIONSPOUSESSTDSSUPERVISIONTARGETSTECHNICAL EXPERTSTECHNICAL SKILLSTECHNICAL SUPPORTTEENTELEVISIONTELEVISION ADVERTISEMENTSTHINKINGTRADITIONAL BIRTH ATTENDANTSTRAINING HEALTH WORKERSTRANSMISSIONTVUNMARRIED WOMENUNPROTECTED SEXUNPROTECTED SEXUAL INTERCOURSEURBAN AREASURBAN WOMENUSE OF CONDOMSUSE OF RESOURCESUSERSVACCINATIONVACCINESVARIETYVERIFICATIONVIDEOWOMENS HEALTHWORKERSWORLD HEALTH ORGANIZATION10.1596/20227