World Bank2014-04-072014-04-072013-05https://hdl.handle.net/10986/17623While the growth of mobile communications in developing countries has been phenomenal, using mobile phones and applications to meet human and economic development goals is not widespread, for they have not proven acceptable or desirable to the locality into which they are introduced. Therefore, it is deduced that technical know-how and entrepreneurial acumen must be complemented by sociocultural understanding. InfoDev's Mobile Use at the Base of the Pyramid program seeks to contribute to this agenda through on-the-ground studies in developing markets. The first phase of this program supported both qualitative and quantitative research on mobile usage by low-income populations in Kenya and South Africa. This report documents the findings of this program.en-USCC BY 3.0 IGOACCESS TO SERVICESACCESS TO TECHNOLOGYADVERTISINGAFFORDABLE ACCESSAPIAPPLICATION DEVELOPMENTAPPLICATION PROGRAMMINGAPPLICATION PROGRAMMING INTERFACEAPPROPRIATE TECHNOLOGYARRANGEMENTSARTICLESATTRIBUTESBACK OFFICEBACKBONEBANDWIDTHBARRIERS TO ENTRYBASICBIBLIOGRAPHYBOUNDARIESBROADBANDBROWSINGBUSINESS ENVIRONMENTBUSINESS MODELBUSINESS MODELSBUSINESS OPPORTUNITYBUSINESS PROCESSBUSINESS PROCESS OUTSOURCINGBUSINESS STRATEGIESBUSINESS STRATEGYBUSINESSESCALL CENTERSCASH FLOWCITIESCODESCODINGCOLLABORATIONCOLLECTIVE UNDERSTANDINGCOMMERCIAL BANKCOMMUNICATION STRATEGIESCOMMUNICATION TECHNOLOGYCOMMUNITIESCOMPETITIVENESSCOMPETITORSCOMPLEXITYCOMPUTERSCOMPUTINGCONNECTIVITYCONSUMER BEHAVIORCONTENT CREATIONCONTENT PROVIDERSCONTENTSDIGITALDIGITAL DIVIDEDIGITIZATIONDISCUSSIONDISCUSSIONSDISTRIBUTION CHANNELDOCUMENTSE-MAILECONOMIC DEVELOPMENTELECTRICITYELECTRIFICATIONENABLING ENVIRONMENTENTERTAINMENTEXISTING KNOWLEDGEEXPERIMENTATIONEXPLORATIONFINANCIAL PRODUCTSFINANCIAL RESOURCESFINANCIAL SERVICEFINANCIAL SERVICESFIXED COSTSFOCUS GROUPFOCUS GROUPSFRAUDGENERALIZATIONSGLOBALIZATIONGOVERNMENT POLICYGOVERNMENT SERVICESHARDWAREHUMAN FACTORSICTIDEAIDENTITYIMAGESINDICESINFORMATION AND COMMUNICATION TECHNOLOGYINFORMATION SERVICESINFORMATION TECHNOLOGYINNOVATIONINNOVATION POLICIESINNOVATIONSINSIGHTSINSTANT MESSAGINGINTELLECTUAL PROPERTYINTELLIGENCEINTERFACEINTERFACESINTERNATIONAL TELECOMMUNICATIONINVENTIONINVENTORSJAVAKNOW-HOWKNOWLEDGE GAPLEADINGLEARNINGLICENSELICENSESLITERACIESLITERACYMANUFACTURINGMARKET SHAREMARKET SHARESMARKET TRANSPARENCYMARKETINGMEDIAMEDIUM ENTERPRISESMOBILE ACCESSMOBILE APPLICATIONMOBILE APPLICATIONSMOBILE COMMUNICATIONMOBILE COMMUNICATIONSMOBILE DEVICEMOBILE DEVICESMOBILE NETWORKMOBILE NETWORKSMOBILE PHONEMOBILE PHONE SUBSCRIBERSMOBILE PHONESMOBILE SERVICESMOBILE TELEPHONYMOBILE USERSMODEL INNOVATIONNETWORK OF AGENTSNETWORKINGNETWORKSOPERATING SYSTEMSOUTSOURCINGPAYMENT SYSTEMPCPCSPEER-TO-PEERPEER-TO-PEER NETWORKSPHONE NUMBERPHOTOPRIVACYPRIVATE SECTORPRODUCTIVITYPROGRAMSPUBLISHINGPURCHASING POWERQUERIESRADIOREGULATORY ENVIRONMENTRESEARCHERSRESULTRESULTSSANSEARCHSEARCH ENGINESSEARCHINGSILICONSITESITESSMART PHONESMART PHONESSOCIAL ACTIVITIESSOCIAL FORCESSOCIAL NETWORKINGSOCIAL NETWORKSSOFTWARE COMPANIESSOFTWARE DEVELOPERSTACIT KNOWLEDGETECHNOLOGICAL ADVANCESTECHNOLOGICAL STANDARDSTECHNOLOGY INVESTMENTTELECOMMUNICATIONSTELEPHONETELEVISIONTRANSACTIONTRANSLATIONTYPE OF KNOWLEDGEUNIVERSAL ACCESSUNIVERSAL ACCESS GOALSUSERUSERSUSESVALUE CREATIONVARIETYVOICE OVER IPVOIPWEBWEB BROWSERWIFIWIRELESSWISDOM10.1596/17623