World Bank2012-08-132012-08-132003-06https://hdl.handle.net/10986/9733There are an estimated 1.2 billion regular smokers in the world today, approximately one third of the global population over the age of 15, and the numbers are rising (World Health Organization 2002). Studies show that many smokers still do not know that tobacco causes disease and premature death. Many others know little beyond a vague notion that "smoking is bad for you"- even in the US, where a great deal of information is easily available from multiple sources (USDHHS 1989). There is a clear need for effective ways to inform and alert smokers and provide information on how to reduce their tobacco-related health risks. Strongly worded, specific, large label information on tobacco product packages provides important public health messages, targeting smokers.CC BY 3.0 IGOACCESS TO INFORMATIONADULT MENARTERIESBABIESBEHAVIOURSBRAINCESSATION HELPCIGARETTECIGARETTE COMPANIESCIGARETTE LABELLINGCIGARETTE LABELLING PRACTICESCIGARETTE PACK WARNING LABELSCIGARETTE PACKAGESCIGARETTESCONSUMER PROTECTION LAWSDANGERSDISEASEDRUG COMPANIESDRUGSECONOMICS OF TOBACCO CONTROLEFFECTS OF TOBACCOFATAL DISEASESHAZARDHAZARDSHEALTH CAREHEALTH EFFECTSHEALTH RISKSHEALTH WARNINGSHEALTH-WARNING REGULATIONSHEART ATTACKSHUMAN RIGHTSINFORMED CONSENTLUNG CANCERLUNG DISEASEMANDATED LABELSMUSCLESMYOCARDIAL INFARCTIONNICOTINENICOTINE CONCENTRATIONSNUTRITIONPACK INFORMATIONPACKAGE WARNINGSPICTORIAL WARNINGSPICTURE WARNINGSPOTENTIAL SMOKERSPREGNANT WOMENPREMATURE DEATHPROGNOSISPUBLIC AWARENESSPUBLIC HEALTHPUBLIC HEALTH MESSAGESREGULAR SMOKERSSMOKERSSMOKINGTOBACCOTOBACCO ADDICTIONTOBACCO ADVERTISINGTOBACCO COMPANIESTOBACCO CONTROLTOBACCO CONTROL MEASURESTOBACCO EPIDEMICTOBACCO HEALTH WARNINGSTOBACCO INDUSTRYTOBACCO PACKAGETOBACCO PACKSTOBACCO PRODUCT PACKAGESTOBACCO PRODUCTSTOBACCO RISKSTOBACCO SMOKETOBACCO USETUBERCULOSISUNEMPLOYMENTWARNING LABELSWARNING MESSAGESWorld Bankhttps://doi.org/10.1596/9733