World Bank2014-04-072014-04-072012-12https://hdl.handle.net/10986/17629Mobile phones are the primary means of accessing information or communicating for those who live at the base of the pyramid (BoP). It is likely that the mobile phone will therefore also be the preferred medium to provide value-added services to those at the BoP, whether they are private users or informal businesses, for the foreseeable future. Although the prepaid mobile model has brought voice and text services to this group, sustainable, replicable models for enhanced services, products and applications are far more limited. The purpose of the study is to investigate the demand for mobile applications, services and products, with a view to increasing economic opportunities and improving well-being for users at the BoP. The key objectives of the study are the following: i) to increase understanding of the actual usage of mobile services, products and applications at the BoP, and to understand their potential for economic and social empowerment; ii) to identify scalable examples of services, products and applications at the concept, prototype, or early product-development stages; iii) to develop tools and instruments to map viable operation models and objects of various segments of the BoP markets and to identify user needs; and iv) to formulate recommendations for business planning and policy development that can support this potential.en-USCC BY 3.0 IGOACCESS TO SERVICESACCESS TO TECHNOLOGYACCESS TO THE INTERNETADSLADVERTISEMENTSADVERTISINGAFFORDABLE ACCESSANIMATIONSANNUAL REPORTAPIAPPLIANCESAPPLICATION PROGRAMMINGAPPLICATION PROGRAMMING INTERFACEARRANGEMENTSBACKBONEBANDWIDTHBASICBROADBANDBROADCASTINGBROWSERBROWSINGBUSINESS ACTIVITIESBUSINESS MODELBUSINESS MODELSBUSINESS PARTNERSBUSINESS PLANNINGBUSINESS PURPOSESBUSINESSESCELL PHONESCHAT ROOMSCITIESCLASSIFICATIONCOLLABORATIONCOMMUNICATION PATTERNSCOMMUNITIESCOMPETITIVE MARKETSCOMPETITIVENESSCOMPUTER ACCESSCOMPUTER USAGECOMPUTER USECOMPUTER USERCOMPUTER USERSCOMPUTERSCONFIGURATIONSCONNECTIVITYCONTENTSCREDIT CARDCREDIT CARDSDATA NETWORKDATA RATEDATA SERVICESDATUMDESCRIPTIONDEVICESDISTANCE LEARNINGDISTRIBUTION CHANNELSDOCUMENTSE-MAILE-SERVICESE-STRATEGYEBOOKSECONOMIC DEVELOPMENTELECTRICITYELECTRIFICATIONELECTRONIC COMMUNICATIONSEMAIL ADDRESSEMAIL ADDRESSESEMAILSEND USERSEND-USERSENTERTAINMENTENTRYFIBRE OPTICSFINANCIAL SERVICESFINANCIAL SYSTEMFINANCIAL TRANSACTIONSFOCUS GROUPFOCUS GROUPSGOVERNMENT ORGANIZATIONSGOVERNMENT SERVICESHARDWAREHIGH-SPEEDICTIDINDICESINFORMATION COMMUNICATIONSINFORMATION COMMUNICATIONS TECHNOLOGYINFORMATION SOCIETYINNOVATIONINNOVATION PROGRAMINNOVATIONSINSTANT MESSAGINGINTERFACEINTERFACESINTERNATIONAL TELECOMMUNICATIONSINTERNET ACCESSINTERNET CONNECTIVITYINTERNET SERVICE PROVIDERSINTERNET SERVICESINTERNET USEIPISPSKNOW HOWKNOWLEDGE ECONOMYLEGAL FRAMEWORKLIBRARIESLICENSELICENSESLICENSINGLITERACYLOGICMARKET SEGMENTMARKET SHAREMARKETINGMEDIAMOBILE ACCESSMOBILE APPLICATIONMOBILE APPLICATIONSMOBILE DEVICEMOBILE NETWORKMOBILE NETWORKSMOBILE PHONEMOBILE PHONESMOBILE SERVICEMOBILE SERVICESMOBILE TELEPHONEMOBILE USERSNETWORK SERVICESNETWORKINGNETWORKSNICHE MARKETOBJECTSOPEN ACCESSOPEN-SOURCE OPERATING SYSTEMOPERATING SYSTEMOPERATING SYSTEMSORDERINGPAYMENT SYSTEMPAYMENT SYSTEMSPCPERSONAL INFORMATIONPOLITICAL ENGAGEMENTPRIVATE SECTORPRIVATE SECTOR INVESTMENTPRODUCT DEVELOPMENTPROGRAMSPROTOCOLPROTOTYPEPUBLIC ACCESSPUBLIC ACCESS POINTPUBLIC ACCESS POINTSQUALITY OF SERVICEQUERIESRADIOREADINGREAL TIMEREGULATORY ENVIRONMENTREGULATORY FRAMEWORKREGULATORY RECOMMENDATIONSREPOSITORYRESULTRESULTSRETAIL PRICESREVENUE MODELSSERVERSERVICE PROVIDERSERVICE PROVIDERSSERVICES TO CITIZENSSMART PHONESMART PHONESSOCIAL DEVELOPMENTSOFTWARE COMPONENTSSPREADSHEETSTARGETSTECHNICAL ASPECTSTELECOMMUNICATIONSTELECOMMUNICATIONS MARKETSTELECOMMUNICATIONS PROVIDERTELEPHONETELEPHONE MARKETSTEXTTRANSACTIONTRANSLATIONUSERUSERSUSESVALUE CHAINVENDORVIDEOVIDEO GAMEVIDEOSWEBWEBSITEWIRELESSWIRELESS COMMUNICATIONSWORLD TRADE10.1596/17629