World Bank2014-04-152014-04-152003-12-29https://hdl.handle.net/10986/17812The objective of this study is to comprehend decision making processes and attitudes related to discussion on television and other mass media of condoms and other sensitive issues, by performing comprehensive research including (i) a review of available literature; (ii) focus group meetings with decision-makers involved in behavior change communications in Pakistan (staff of the Ministry of Health, National and Provincial AIDS Control Programmes, Ministry of Population Welfare; officials working in television and radio, and censor board members); and (iii) focus group meetings with a sample of the general population in urban and rural areas of Pakistan. This paper includes the following headings: executive summary, background of the study literature review findings, focus group research findings, and recommendations.en-USCC BY 3.0 IGOADOLESCENTADOLESCENTSADULT POPULATIONAGEDAIDS AWARENESSAIDS AWARENESS CAMPAIGNSAIDS CAMPAIGNAIDS CONTROLAIDS EDUCATIONAIDS EPIDEMICAIDS INFORMATIONAIDS PREVENTIONAIDS PROGRAMAWARENESS CAMPAIGNSBEHAVIOR CHANGEBEHAVIORAL CHANGEBEHAVIOUR CHANGEBEHAVIOURAL CHANGEBEHAVIOURSBROADCASTINGCHILD PROSTITUTIONCITIZENSCOMMERCIAL SEXCOMMERCIAL SEX WORKERSCOMMUNICATION CAMPAIGNSCONDOMCONDOM ADVERTISINGCONDOM PROMOTIONCONDOM SALESCONDOM USECONDOMSCONTRACEPTIONCONTRACEPTIVE PREVALENCECONTRACEPTIVE USECULTURAL SENSITIVITIESDECISION MAKINGDISEASE PREVENTIONDISSEMINATIONDISSEMINATION OF INFORMATIONDRUG ADDICTIONEDUCATION SYSTEMSFAMILY HEALTHFAMILY MEMBERSFAMILY PLANNINGFAMILY PLANNING METHODSFAMILY PLANNING SERVICEFAMILY SIZEFERTILITYFOCUS GROUP DISCUSSIONSGENDER SENSITIVITYGIRLSHEALTH CAREHEALTH MESSAGESHEALTH OUTCOMESHEALTH WORKERSHEALTHY LIFEHETEROSEXUAL MENHIGH-RISKHIGH-RISK GROUPSHIVHIV POSITIVEHIV PREVENTIONHUMAN DEVELOPMENTINTERPERSONAL COMMUNICATIONIUDKNOWLEDGE OF FAMILY PLANNINGLOW PREVALENCEMARITAL STATUSMASS MEDIAMETHODS OF FAMILY PLANNINGMINISTRY OF HEALTHMINISTRY OF INFORMATIONMINISTRY OF POPULATIONMODERN CONTRACEPTIVE USEMODERNIZATIONMULTIMEDIANATIONAL AIDSNATIONAL AIDS CONTROLOPINION LEADERSPOLICY MAKERSPOPULATION GROWTHPOPULATION PROGRAMSPOPULATION STUDIESPRACTITIONERSPREVALENCE SURVEYPREVENTION STRATEGIESPRINT MEDIAPROMOTION OF CONDOM USEPUBLIC AWARENESSPUBLIC HEALTHPUBLIC INFORMATIONPUBLIC OPINIONPUBLIC SERVICEPUBLIC SUPPORTQUANTITATIVE RESEARCHRADIORADIO BROADCASTINGRADIO SPOTSRADIO STATIONSRELIGIOUS LEADERSREPRODUCTIVE AGEREPRODUCTIVE HEALTHRESPONSIBLE SEXUAL BEHAVIORRISK BEHAVIORRISK GROUPSRISK-REDUCTIONRURAL AREASSAFE SEXSAFER SEXSECONDARY SCHOOLSENSITIVE ISSUESSENSITIVE TOPICSSERVICE PROVIDERSSEX USING CONDOMSSEXUAL CONTACTSEXUAL FEELINGSSEXUAL HEALTHSEXUAL RESPONSIBILITYSEXUALITYSEXUALLY TRANSMITTED INFECTIONSSOCIAL MARKETINGSOCIAL MOBILIZATIONSOCIAL NETWORKSSOUTH ASIANSTDSSTISTELEVISIONTELEVISION STATIONSTRADITIONAL BELIEFSTRANSMISSIONTVUNFPAUNWANTED PREGNANCYURBAN AREASURBAN COMMUNITIESURBAN WOMENUSE OF CONDOMSUSE OF CONTRACEPTIVESUSE OF FAMILY PLANNINGWESTERN EUROPEWORLD AIDS CONFERENCEWORLD HEALTH ORGANIZATIONYOUNG MENYOUNG PEOPLEYOUTH10.1596/17812