Devine, JacquelineKullmann, Craig2014-03-242014-03-242011-09https://hdl.handle.net/10986/17352Sanitation marketing is an emerging field with a relatively small group of practitioners who are learning by doing. With an introductory guide to sanitation marketing, the Water and Sanitation Program (WSP) seeks to contribute to the field by sharing practical guidance on the design, implementation, and monitoring of rural sanitation marketing programs at scale in India, Indonesia, and Tanzania, plus additional projects implemented in Cambodia and Peru. Author's goal for this guide and toolkit is to: define sanitation marketing and the key components of sanitation marketing; initiative; provide an overall framework for scaling up rural sanitation programs and the justification for using a sanitation marketing approach; explain the steps needed to design, implement, and monitor sanitation marketing programs at scale; and highlight key challenges and recommend solutions. The print guide emphasizes at scale throughout. Although the concept of scale will be applied differently in each country, the focus should be on thinking big enough from the beginning to plan interventions that can be replicated effectively and efficiently across an entire country.en-USCC BY 3.0 IGOACTION PLANADVERTISINGARTISANSBEHAVIOR CHANGEBEST PRACTICESBRANDBRAND NAMEBRAND NAMESBUSINESS DEVELOPMENTBUSINESS MODELBUSINESS PLANBUSINESSESCAPACITY BUILDINGCAPACITY-BUILDINGCELL PHONECHAMBERS OF COMMERCECOMMUNICATION STRATEGYCONDOMSCUSTOMER BASEDATA ANALYSISDATA ENTRYDECISION MAKINGDEMAND ASSESSMENTDIARRHEAL DISEASESDRINKING WATERECONOMIC ACTIVITIESEMERGING MARKETSENABLING ENVIRONMENTEND USERSEQUIPMENTEXPENDITUREEXPENDITURESEXTERNAL CONSULTANTSFAIRFAMILIESFAMILY PLANNINGFINANCIAL PRODUCTSFINANCIAL SERVICEGOOD SANITATIONHANDS WITH SOAPHANDWASHINGHARD COPYHARDWAREHEALTH INTERVENTIONSHUMAN EXCRETAHUMAN RESOURCESHUMAN RESOURCES MANAGEMENTHYGIENEHYGIENE BEHAVIORHYGIENE EDUCATIONHYGIENE EVALUATION PROCEDURESHYGIENE IMPROVEMENTHYGIENE PRACTICESIMAGESIMPLEMENTING AGENCIESINADEQUATE SANITATIONINNOVATIONINSPECTIONINSTALLATIONINSTITUTIONINTERNATIONAL ORGANIZATIONSINTERVENTIONINVENTORYLATRINE DESIGNLISTSERVEMANUFACTURINGMARKET ASSESSMENTMARKET OPPORTUNITIESMARKET RESEARCHMARKET SEGMENTATIONMARKET SEGMENTSMARKET TRANSFORMATIONMARKETINGMARKETING STRATEGIESMARKETING STRATEGYMARKETPLACEMARKETPLACESMENUMOSQUITO NETSNETWORKSNUTRITIONONLINE MARKETINGPDFPHYSICAL ACTIVITYPILOT PROJECTPOPULATION DATAPOSTERSPRETESTINGPRICE CONTROLPRICE LEVELPRIVACYPRIVATE SECTORPRIVATE SECTOR FIRMSPROCUREMENTPRODUCT DESIGNPRODUCT DEVELOPMENTPRODUCT STRATEGYPROMOTIONAL MATERIALSPROTOCOLPUBLIC HEALTHPURCHASINGPURCHASING POWERQUANTITATIVE RESEARCHRADIORADIO STATIONSRESEARCH METHODSRESULTRESULTSRETAILRURAL COMMUNITIESRURAL SANITATIONRURAL SANITATION COVERAGESAFE SANITATIONSAFETYSALESALESSALES MANAGEMENTSALES OUTLETSSANITARY LATRINESSANITATIONSANITATION FACILITIESSANITATION FACILITYSANITATION IMPROVEMENTSSANITATION PRACTICESSANITATION PROMOTIONSANITATION SECTORSANITATION SERVICESSERVICE PROVIDERSSKILL BUILDINGSOAPSOCIAL DEVELOPMENTSOCIAL MARKETINGSOCIAL SUPPORTSOLID WASTESOLID WASTE MANAGEMENTSTANDARDIZATIONSUPPLIERSUPPLIERSSUPPLY CHAINSUPPLY CHAIN MANAGEMENTSUPPLY CHAINSTARGET MARKETTARGETSTECHNICAL ASSISTANCETECHNICAL TRAININGTELEVISIONTELEVISIONSTOILETSTOTAL SANITATIONTRAINING MATERIALSTRANSLATIONTURNOVERUNSAFE WATERURBAN AREASURBAN SANITATIONUSERUSESVACCINATIONVENTILATIONVIDEOVILLAGE WATERWASHING HANDSWATER RESOURCESWATER RESOURCES MANAGEMENTWATER SANITATIONWATER SUPPLYWATER TREATMENTWATER_SANITATIONWEBWHOLESALERSWORKERS10.1596/17352