The Role of Opinion Leaders in the Diffusion of New Knowledge : The Case of Integrated Pest Management

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collection.link.5
https://openknowledge.worldbank.org/handle/10986/9
collection.name.5
Policy Research Working Papers
dc.contributor.author
Feder, Gershon
dc.contributor.author
Savastano, Sara
dc.date.accessioned
2012-06-21T17:27:16Z
dc.date.available
2012-06-21T17:27:16Z
dc.date.issued
2006-05
dc.date.lastModified
2021-04-23T14:02:40Z
dc.description.abstract
The paper reviews the literature on the characteristics and impact of opinion leaders on the diffusion of new knowledge, concluding that there is no clear evidence on whether opinion leaders are more effective if they are similar in socioeconomic attributes to the other farmers rather than superior to would be followers. A multivariate analysis of the changes in integrated pest management knowledge in Indonesia among follower farmers over the period 1991-98 indicates that opinion leaders who are superior to followers, but not excessively so, are more effective in transmitting knowledge. Excessive socioeconomic distance is shown to reduce the effectiveness of diffusion. The paper then derives operational implications of the empirical results.
en
dc.identifier
http://documents.worldbank.org/curated/en/2006/05/6771624/role-opinion-leaders-diffusion-new-knowledge-case-integrated-pest-management
dc.identifier.uri
http://hdl.handle.net/10986/8665
dc.language
English
dc.publisher
World Bank, Washington, DC
dc.relation.ispartofseries
Policy Research Working Paper; No. 3916
dc.rights
CC BY 3.0 IGO
dc.rights.holder
World Bank
dc.rights.uri
http://creativecommons.org/licenses/by/3.0/igo/
dc.subject
ACTIVISM
dc.subject
AGRICULTURAL ECONOMICS
dc.subject
AGRICULTURAL EXTENSION
dc.subject
AGRICULTURAL INFORMATION
dc.subject
AGRICULTURAL INNOVATION
dc.subject
AGRICULTURE
dc.subject
COMMUNICATION NETWORKS
dc.subject
COMMUNITY PARTICIPATION
dc.subject
CONTEXTUAL FACTORS
dc.subject
CRITICAL THINKING
dc.subject
CURRICULUM
dc.subject
DECISION-MAKING
dc.subject
ECONOMICS
dc.subject
EXTENSION
dc.subject
EXTENSION AGENTS
dc.subject
EXTENSION WORKERS
dc.subject
FARMERS
dc.subject
FORMAL EDUCATION
dc.subject
GENDER
dc.subject
HIGHER EDUCATION
dc.subject
INNOVATIONS
dc.subject
INTEGRATION
dc.subject
LEADERSHIP
dc.subject
LEARNING
dc.subject
LEVELS OF LITERACY
dc.subject
LITERACY
dc.subject
MASS MEDIA
dc.subject
MEDIA
dc.subject
PARTICIPATORY METHODS
dc.subject
PARTICIPATORY TRAINING
dc.subject
PESTS
dc.subject
RURAL DEVELOPMENT
dc.subject
SCHOOLS
dc.subject
TEACHING
dc.subject
TRAINEES
dc.subject
TRAINING PROGRAMS
dc.subject
VILLAGE COMMUNITY
dc.subject
VILLAGE LEADERS
dc.subject
VILLAGE LEVEL
dc.title
The Role of Opinion Leaders in the Diffusion of New Knowledge : The Case of Integrated Pest Management
en
okr.doctype
Publications & Research :: Policy Research Working Paper
okr.doctype
Publications & Research
okr.docurl
http://documents.worldbank.org/curated/en/2006/05/6771624/role-opinion-leaders-diffusion-new-knowledge-case-integrated-pest-management
okr.globalpractice
Social, Urban, Rural and Resilience
okr.globalpractice
Agriculture
okr.globalpractice
Education
okr.globalpractice
Transport and ICT
okr.googlescholar.linkpresent
yes
okr.identifier.doi
10.1596/1813-9450-3916
okr.identifier.externaldocumentum
000016406_20060505155436
okr.identifier.internaldocumentum
6771624
okr.identifier.report
WPS3916
okr.language.supported
en
okr.pdfurl
http://www-wds.worldbank.org/external/default/WDSContentServer/WDSP/IB/2006/05/05/000016406_20060505155436/Rendered/PDF/wps3916.pdf
en
okr.region.administrative
East Asia and Pacific
okr.region.country
Indonesia
okr.topic
Rural Development Knowledge and Information Systems
okr.topic
Education :: Primary Education
okr.topic
Agricultural Knowledge and Information Systems
okr.topic
Education :: Education For All
okr.topic
Information and Communication Technologies :: ICT Policy and Strategies
okr.topic
Agriculture
okr.topic
Rural Development
okr.unit
Development Research Group (DECRG)
okr.volume
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