Brief

Attracting Foreign Direct Investment into Tunisia through Outreach Campaigns

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collection.link.293
https://openknowledge.worldbank.org/handle/10986/24198
collection.name.293
Finance in Focus
dc.contributor.author
Sabha, Yassin
dc.contributor.author
Hamden, Mouna
dc.contributor.author
Heilbron, Armando
dc.date.accessioned
2020-09-15T19:22:38Z
dc.date.available
2020-09-15T19:22:38Z
dc.date.issued
2020-09-01
dc.date.lastModified
2021-05-25T10:54:40Z
dc.description.abstract
After the Arab Spring, Tunisia urgently needed to create productive jobs and economic opportunities for its young population. Attracting foreign direct investment (FDI) in priority sectors was a key pillar of the Government’s strategy to deliver this job agenda. With the support of the World Bank Group, the Investment Promotion Agency of Tunisia engaged in proactive outreach campaigns which resulted in 21 investment leads and three announced FDI projects, including a manufacturing plant by Japan’s Sumitomo. This case study shows that well-planned and executed investor outreach campaigns can lead to concrete investment results and contribute to a country’s development objectives. It provides key success factors useful to other countries wanting to engage in outreach. More than ever before (in a post-COVID-19 world), outreach can play a key role for countries in their efforts to reposition and take advantage of new investment opportunities from near shoring and emerging sectors. The paper provides examples of IPAs continuing their outreach efforts virtually by leveraging technology.
en
dc.identifier
http://documents.worldbank.org/curated/en/463841599078236745/Attracting-Foreign-Direct-Investment-into-Tunisia-through-Outreach-Campaigns
dc.identifier.uri
http://hdl.handle.net/10986/34443
dc.language
English
dc.publisher
World Bank, Washington, DC
dc.relation.ispartofseries
Finance, Competitiveness and Innovation in Focus;
dc.rights
CC BY 3.0 IGO
dc.rights.holder
International Finance Corporation
dc.rights.uri
http://creativecommons.org/licenses/by/3.0/igo
dc.subject
FOREIGN DIRECT INVESTMENT
dc.subject
INVESTMENT CLIMATE
dc.subject
INVESTMENT POLICY REFORM
dc.subject
JOB CREATION
dc.subject
INVESTOR OUTREACH
dc.title
Attracting Foreign Direct Investment into Tunisia through Outreach Campaigns
en
dc.type
Brief
en
okr.date.disclosure
2020-09-02
okr.doctype
Publications & Research
okr.doctype
Publications & Research :: Brief
okr.docurl
http://documents.worldbank.org/curated/en/463841599078236745/Attracting-Foreign-Direct-Investment-into-Tunisia-through-Outreach-Campaigns
okr.googlescholar.linkpresent
yes
okr.identifier.doi
10.1596/34443
okr.identifier.externaldocumentum
090224b087d5b7d7_1_0
okr.identifier.internaldocumentum
32375192
okr.identifier.report
152562
okr.imported
true
en
okr.language.supported
en
okr.pdfurl
http://documents.worldbank.org/curated/en/463841599078236745/pdf/Attracting-Foreign-Direct-Investment-into-Tunisia-through-Outreach-Campaigns.pdf
en
okr.region.administrative
Middle East and North Africa
okr.region.country
Tunisia
okr.topic
International Economics and Trade :: Foreign Direct Investment
okr.topic
Macroeconomics and Economic Growth :: Investment and Investment Climate
okr.topic
Private Sector Development :: Business Environment
okr.unit
External Relations (CCOER)

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