Working Paper

Measuring the Unmeasured : Combining Technology and Behavioral Insights to Improve Measurement of Business Outcomes

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collection.link.5
https://openknowledge.worldbank.org/handle/10986/9
collection.name.5
Policy Research Working Papers
dc.contributor.author
Anderson, Stephen J.
dc.contributor.author
Lazicky, Christy
dc.contributor.author
Zia, Bilal
dc.date.accessioned
2019-05-02T18:45:34Z
dc.date.available
2019-05-02T18:45:34Z
dc.date.issued
2019-04
dc.date.lastModified
2020-12-11T09:05:29Z
dc.description.abstract
Business survey outcomes for micro and small firms are notoriously noisy, with multiple sources of measurement and recall error. This paper introduces a new survey methodology that combines automatic consistency checks of electronic data collection with triangulation and dynamic adjustment to arrive at more precise estimates of business performance. The methodology uses insights from behavioral science to lower the cognitive cost of initial recall and establishes salient and relevant anchors to allow for dynamic triangulation and adjustment toward a final estimate. The validity of this method is field tested against traditional performance measures as well as administrative data across three emerging markets: Ghana, Rwanda, and Uganda. The results show significant upward adjustment from traditional measures for both sales and profits, a lower coefficient of variation in the cross-section, and higher autocorrelation in panel data. Comparisons with administrative data further confirm a higher correlation and closer magnitude relative to traditional measures. This research reconciles recommendations for increased attention to survey design with a method to leverage electronic survey technology beyond consistency checks.
en
dc.identifier
http://documents.worldbank.org/curated/en/848101556644958454/Measuring-the-Unmeasured-Combining-Technology-and-Behavioral-Insights-to-Improve-Measurement-of-Business-Outcomes
dc.identifier.uri
http://hdl.handle.net/10986/31601
dc.language
English
dc.publisher
World Bank, Washington, DC
dc.relation.ispartofseries
Policy Research Working Paper;No. 8836
dc.rights
CC BY 3.0 IGO
dc.rights.holder
World Bank
dc.rights.uri
http://creativecommons.org/licenses/by/3.0/igo
dc.subject
MICROENTERPRISES
dc.subject
SMALL AND MEDIUM ENTERPRISES
dc.subject
SURVEY METHODS
dc.subject
FIRM PRODUCTIVITY
dc.title
Measuring the Unmeasured
en
dc.title.subtitle
Combining Technology and Behavioral Insights to Improve Measurement of Business Outcomes
en
dc.type
Working Paper
en
okr.crossref.title
Measuring the Unmeasured: Combining Technology and Behavioral Insights to Improve Measurement of Business Outcomes
okr.date.disclosure
2019-04-30
okr.doctype
Publications & Research
okr.doctype
Publications & Research :: Policy Research Working Paper
okr.docurl
http://documents.worldbank.org/curated/en/848101556644958454/Measuring-the-Unmeasured-Combining-Technology-and-Behavioral-Insights-to-Improve-Measurement-of-Business-Outcomes
okr.googlescholar.linkpresent
yes
okr.identifier.doi
10.1596/1813-9450-8836
okr.identifier.externaldocumentum
090224b086c204f8_1_0
okr.identifier.internaldocumentum
31019885
okr.identifier.report
WPS8836
okr.imported
true
en
okr.language.supported
en
okr.pdfurl
http://documents.worldbank.org/curated/en/848101556644958454/pdf/Measuring-the-Unmeasured-Combining-Technology-and-Behavioral-Insights-to-Improve-Measurement-of-Business-Outcomes.pdf
en
okr.region.administrative
Africa
okr.region.country
Ghana
okr.region.country
Rwanda
okr.region.country
Uganda
okr.topic
Private Sector Development :: Competitiveness and Competition Policy
okr.topic
Private Sector Development :: Microenterprises
okr.topic
Private Sector Development :: Private Sector Economics
okr.topic
Private Sector Development :: Small and Medium Size Enterprises
okr.unit
Development Research Group, Development Economics

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