Publication: Uganda Clean Cooking Behavioral Diagnostic
Date
2019
ISSN
Published
2019
Author(s)
Energy Sector Management Assistance Program
Abstract
This report integrates primary and
secondary research with COM-B (Capability, Opportunity,
Motivation – Behavior) theoretical framework for
understanding and effecting behavior change and consumer
decisions on usage of efficient biomass stoves. Organized
around seven themes — awareness, consumer finance, trust,
access, understanding, product features, and gender — the
report presents the outcomes of stakeholder interviews,
consumer focus groups, and household surveys aimed at
gaining a deeper understanding of the factors that determine
perception of improved stoves and drive consumer decisions.
It then proposes behavioral levers that the authors believe
may increase the likelihood of uptake of efficient stoves
and that can be ultimately used to maximize effectiveness of
marketing by the private sector, design awareness campaigns,
and sharpen the focus of development projects. The report
primarily focuses on issues around improvement of biomass
fuel usage efficiency and does not directly consider
alternate cooking solutions, which might merit a more
comprehensive review.
Citation
“Energy Sector Management Assistance Program. 2019. Uganda Clean Cooking Behavioral Diagnostic; Uganda Clean Cooking Behavioral Diagnostic. ESMAP Paper;. © World Bank, Washington, DC. http://openknowledge.worldbank.org/handle/10986/31283 License: CC BY 3.0 IGO.”