Publication: Development Impact of Social Media
Date
2015-07-25
ISSN
Published
2015-07-25
Author(s)
Ackland, Robert
Tanaka, Kyosuke
Abstract
This paper assesses the role of social media in social and economic development. The web and
in particular, social media such as social network sites (e.g. Facebook) and microblogs (e.g.
Twitter), allows ordinary citizens to connect with one another and share information via
computer-mediated networks. This behavior is often explicitly or implicitly networked (for
example, people ‘friend’ one another on Facebook and ‘follow’ one another on Twitter,
leading to the formation of social and information-sharing networks). For that reason, the paper uses
an analytical framework that draws from the extensive literature on social networks. It summarizes research on social networks, social learning and development and use this as a
basis for assessing the potential impact of social media on social and economic development.
Citation
“Ackland, Robert; Tanaka, Kyosuke. 2015. Development Impact of Social Media. WDR 2016 Background Paper;. © World Bank, Washington, DC. http://openknowledge.worldbank.org/handle/10986/23642 License: CC BY 3.0 IGO.”